Vice President of Marketing Resume Example
Experienced Vice President with over 17 years of experience in Marketing and Real Estate. Excellent reputation for resolving problems, improving customer satisfaction, and pushing overall operational improvements. Driving marketing initiatives across branding, public relations, digital marketing, and corporate positioning. Creator of exceptionally effective campaigns that drive corporate revenues and market position.
A member of Hubbell Realty Company's Executive Team and responsible for the Marketing + Communications team's oversight and operations. Leading the company's corporate marketing initiatives and the strategic marketing and communications for Hubbell's investments.
- Drive company branding efforts to increase market presence and brand recognition.
- Continually evaluate marketplace trends and oversee the gathering of competitive intelligence within markets and across service lines.
- Increased digital leads by 412% by revamping websites, focusing user experience, and driving calls to actions through an enhanced digital presence.
- Manage marketing budgets of $1.5-3.1M over the past four years and have consistently delivered within budget or under budget.
- Develop annual marketing strategies, budgets, and implementation support for eleven business lines and 41 apartment communities.
- Strategic planning with key business leaders to increase customer leads by 52.8% over 12 months through improved business processes and product integrations.
As part of SA's interactive team, I helped clients with strategy and planning, including online, digital, social, website, SEO, and traditional media. Results-driven attitude with strong time management and organization skills. Ability to communicate effectively with various personality types while exhibiting leadership and professionalism.
- Led and developed digital strategies; implement with partners/vendors, and track ROI.
- Experienced working with digital advertising tactics including paid search, display (ad networks, programmatic and publisher level), video, and paid social.
- Project managed, provided direction to developers/programmers and strategy to drive website traffic.
- Marketed and advertised within Consumer, B2B, and Multicultural channels.
- Strategized and implemented strategic campaigns based on various client brand initiatives.
- Managed social media campaigns on major and niche social media networks.
- Conducted SEO campaigns, including keyword research, copywriting, and link building.
- Directed a variety of teams within the agency to cultivate and maintain consistent overall brand and marketing objectives. Providing strategic planning and project management.
- Developed and managed vendor and partner relationships
- Analysis, measure, and evaluate established KPIs and provide recommendations to grow clients' business.
- Worked on a variety of clients including (but not limited to): Wells Fargo HM, Nationwide Insurance, Iowa Lottery, Lennox, Wendy's, Great Western, Toro, Athene, Service Experts, and Pella.
- Managed marketing budgets of various levels. Ability to stretch the marketing dollars and be a fiscally responsible steward.
- Determined the most cost-effective channel and budget levels for each to deliver on marketing objectives.
- Worked with the creative team to deliver messaging that is effective and accomplishes the objectives of each campaign.
- Assisted with Media planning for seven product accounts, including Car-X, PapaJohns, Dewey Ford, and Zooks HD (now Big Barn HD).
- Designed flyers, brochures, and assisted in web enhancements to strengthen the brand.
- Collect research for marketing campaigns, including focus groups and strategic planning.
Iowa Real Estate License (2007-Present)
- Business Record - Forty Under 40 – Class of 2019
- Greater Des Moines Leadership Institute - Community Leadership Program graduate – Class of 2019
- American Marketing Association - Chapter Excellence Awards Bronze recipient
- American Marketing Association – National Professional Chapters Council Leader (PCC) - 2016-Present
- Great Outdoor Foundation 2019-Present
- Winefest Des Moines 2018-Present
- Heritage Carousel 2018-Present
- Polk County Housing Trust Fund – Marketing Committee 2018-Present
- Greater Des Moines Partnership – Communication Committee 2018-Present
- American Marketing Association (Iowa) 2009-2016
- Animal Rescue League 1999-Present
- Count the Kicks (CTK) Volunteer 2015-Present
- Special Olympics 1998-2013
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Resume Overview
School Attended
- Drake University
- Iowa Association of Realtors
Job Titles Held:
- Vice President of Marketing
- Interactive Manager
- Account Executive/Assistant Media Planner
Degrees
- MBA : Business Administration And Management
B.A : Journalism and Mass Communication
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