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VICE PRESIDENT oF MARKETING Resume Example

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VICE PRESIDENT OF MARKETING
Skills
  • Public and Media Relations
  • Market Positioning Strategy
  • Client communication
  • Front-end Website Development (CSS & HTML)
  • Website Content Optimization for SEO/SEM Positioning
  • Content Marketing Strategy
  • Wordpress
  • Adobe Creative Suite
  • Google Console
  • Social Media Platforms (Hootsuite & Sprout Social)
  • Superior Interpersonal Skills
  • Adobe Creative Suite
  • Speech Writing
  • Advertising (traditional - TV/Print/Physical & Billboard)
Education and Training
Bachelor of Arts - Music Education
Brigham Young UniversityProvo
Websites, Portfolios, Profiles
  • https://www.heraldextra.com/business/local/article_090ae31f-bc59-5131-9852-86cd7f6c19b2.html
  • http://kireimakeup.com/how-to-start-a-skincare-line/
  • https://www.linkedin.com/in/victoriacv/
Summary

I'm a successful Marketing Strategist adept in driving company growth through implementing aggressive lead acquisition campaigns through digital and direct channels. I have a proven track record in managing multiple product launches that increased brand awareness and sales. I am a dedicated team leader who mentors and develops marketing professionals in different disciplines from Social Media and Content Creation to Digital Advertising and Analytics.

Experience
VICE PRESIDENT oF MARKETINGNass Valley Gateway | Vineyard, UT08/2019 - Current
  • Drove company branding efforts to increase market presence and brand recognition. I achieved this through aggressive lead acquisition campaigns through a 200 person call center, 10,000 daily emails of double-verified leads, as well as a massively successful digital advertising campaign through Google Ads.
  • Overcame the shadowban of advertising CBD-related products through strong organic positioning and strategic affiliate marketing channels.
  • Due to the highly saturated nature of the CBD market, I created non-traditional partnerships to support brand awareness. This was especially key as Nass Valley Gateway is a publicly-traded company (NSVGF).
  • Developed digital marketing campaigns that increased website traffic by 3,000%.
  • Continually evaluated marketplace trends and oversaw the gathering of competitive intelligence within markets and across service lines through large-scale cluster studies and SWOT analysis of our largest competitors.
  • Executed the vision, mission, and operational plans that were developed by the board of directors into a successful revenue stream via e-commerce.
  • Guided and coached designers and art directors to interpret my overall vision and brand message consistently across marketing platforms.
MARKETING MANAGERDynamic Blending | Vineyard, UT02/2019 - Current
  • Collaborated with senior sales, R&D, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
  • Helped incorporate product changes to drive customer engagement and company profits that resulted in over $500K in revenue within the first 8 months of implementation.
  • Collaborated with diverse media channels to establish a strong digital and mainstream presence. This includes collaborating with local publications and larger ones like Forbes, Entrepreneur 360, and Fast Company.
  • In addition to aggressive PR campaigns for Dynamic, I also pioneered the exclusive internship & scholarship program with UVU. This resulted in a positive local outlook on the company as well as growth opportunities for students in certain programs to boost the local economy.
  • Developed innovative and targeted collateral to support overall branding objectives
  • Executed all digital marketing initiatives, including eCommerce marketing strategy, SEO and SEM and social media content Boosted website traffic by 900% by creating an integrated social media strategy with the Google Console
CUSTOMER RETENTION SPECIALISTVivint Smart Home | Lindon, UT05/2018 - 02/2019
  • Provided excellent customer service and ensured customer satisfaction
  • Adhered to appropriate legal scripting when required
  • Maximized customer satisfaction by checking outgoing documents and shipment labels for accuracy and conformance to outlined customer requirements and preferences
  • Averaged 40% save rate - company average hovered at 12.5%
  • Used Salesforce and Hubspot to keep track of client information and orders, update accounts and monitor shipments to obtain and relay real-time information.
  • Made 500 sales calls weekly to existing and new customers for business growth.
BRANDING EXPERTNamify | Springville, UT09/2017 - 05/2018
  • Increased brand awareness through event marketing, demonstrations, sales, and brand promotion
  • Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral
  • Captured new customers by optimizing business strategies and launching products to diversify offerings
  • Built, implemented and enhanced national marketing initiatives to maximize outreach and sales of retail products (apparel, promo, and more) Worked with large brands such as Purple, DoorDash, and Century 21.
ACTIVITIES AND HONORS
  • Increased website traffic 900% over 2-month PPC campaign.
  • Supervised team of 5 staff members.
  • Aided in the growth of Dynamic Blending from $1.5 Million in 2018 to $20 Million via content & PPC marketing campaigns.
  • Facilitated the most profitable Joint Venture in 2019.
  • Managed media, marketing and public relations on 4 projects with $250,000 budget.
  • Personally oversaw accounts that reached $500,000+ within 8 months.
  • Consistently commended by upper management for spearheading and leading effective marketing campaigns.
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Resume Overview

Companies Worked For:

  • Nass Valley Gateway
  • Dynamic Blending
  • Vivint Smart Home
  • Namify

School Attended

  • Brigham Young University

Job Titles Held:

  • VICE PRESIDENT oF MARKETING
  • MARKETING MANAGER
  • CUSTOMER RETENTION SPECIALIST
  • BRANDING EXPERT

Degrees

  • Bachelor of Arts - Music Education

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