While I find it ironic that design-thinking now reveals values & needs true leaders will be challenged to fulfill as trust and relevance are increasingly determined by stakeholder, my goal is to connect others attributes within more entrepreneurial, enabling work environments that improve how work and life do integrate to shape higher significance a number of ways more can contribute to.
I stopped entering design competitions as I always won, but wanted my team to gain recognition. When a VP in HP tested our team effectiveness against five California divisions that outsourced design, we scored far higher in relevance, ROI, top sales tools, 65% lower costs and greater agility, brand champions and integrated thinking.
When HP had me co-manage its $100 M ad budget with Saatchi, the other managers were more like cops than enablers. I took them to Europe to see and react to Euro-design, All laughed and enjoyed the creativity, yet when I asked if they trusted their gut to do so in the USA, all said no.
My HP communications were always earning the highest regard by internal & external judges. but when I left my design comfort zone and immersed myself in HP's stakeholder ecosystem - sales, channels, events, PR and market influencers, a sales person greeted me as a "Converted Factory Puke". I welcomed that comment while immediately embracing these new environs to see what most or all miss and use creativity to improve business value across all stakeholders regard.
I no longer compete with others. The last ten years or so, my focus is in listening, asking meaningful questions, collaboration & enablement.
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