Training Manager Regional Sales Manager Sales Representative Resume Example Sysco Food Service Mclane Company The Gordon Company

TRAINING MANAGER REGIONAL SALES MANAGER SALES REPRESENTATIVE

Professional Summary

Financial Analysis, Budgeting & Forecasting * Presentation Development & Delivery * Excellent Contract Negotiation * Operations & Change Leadership * Key Market Penetration & Growth * Employee Coaching & Mentoring * Strategic Planning & Implementation * Customer Support & Satisfaction * Tactical Market Planning * Global Strategic Alliances Career Achievements * Built and led the sales and marketing teams of an international consumer product manufacturer. Oversaw all aspects of market planning, direct and channel marketing, advertising and promotion, new product development and direct sales initiatives.

Experience

August 1991

Sysco Food Service McLane Company The Gordon CompanyAustin Temple Dallas, TXTraining Manager Regional Sales Manager Sales Representative

this diversified company operating an international chain of convenience stores, banks, fuel distribution companies, insurance and travel agencies.
Challenged to build and manage the company's full service advertising and sign subsidiaries (Commercial Advertising / Trans-Texas Advertising).
Brought the subsidiaries from start-up to full-scale operation.
Designed, manufactured and installed all electric signage for company properties.
Developed and executed business plans, and managed capital equipment acquisition and outside sales efforts.
Administered all marketing and a $2+ million multi-media advertising budget for Payless Convenience Stores and all advertising, promotional activity for other company subsidiaries.
Developed promotional co-op ad programs with Conoco, Shell, Diamond Shamrock and Mobil.
Formulated and administered promotional sweepstakes events in conjunction with new store grand openings * Generated an additional $1 million in first year revenues through personally promoting the sale of electric sign, outdoor and advertising agency services to outside independent companies * Obtained sign permits, secured land leases / capital equipment.
Created an outdoor advertising billboard division and devised barter strategies to reduce advertising expenditures of parent company by over 50%.
Managed a territory marketing a line of food and equipment to hospitals, schools, hotels and restaurants.
Selected as sales trainer of new company representatives.
Given full responsibility for the growth and performance of a five-state territory representing $125 million in annual sales for this grocery distribution warehouse company.
Marketed / sold national manufacturer's products (Clorox, Revlon, Wolf, National Oats, D-Con, Faultless, Seven Seas, etc.) to distributors (McLanes) and retail grocery chains.

November 1985

Radica USA. Strasburger EnterprisesTemple, TXVP / General Manager

Increased consumer product revenues from $12 million to $74 million in the first year, with sustained growth of $150 million annually resulting in successful IPO.
Developed and managed a five state grocery distribution territory for a multi-billion dollar international distribution company.
RESULT: Increased sales 18% within twelve months and renegotiated contract with Utotem saving the account and $15 million in annual revenues.
Created an industrial sales distribution network and developed the associated marketing, operational and manufacturing programs in support of the network.
RESULT: Increased industrial product sales 100% over a 15-month period.
Established two new subsidiaries and led sales and marketing initiatives that generated additional outside revenues in its first year.
RESULT: An additional on-going profit center for the company outside of normal revenues.
Spearheaded, implemented and coordinated the relocation of the manufacturing function to China.
RESULTS: 60% savings in production cost while delivering higher quality product and reducing production time table.
Conceptualized, planned, tested and executed long range marketing strategy for new product launch.
This strategy included research and identification of product appeal, target audience and appropriate expert endorsement to validate the product.
RESULT: The product became the best seller in the industry for 3 consecutive years.
Conceived and executed a $13 million national advertising campaign including the successful initiation and negotiation of a $3 million coop program.
RESULT: Created a new industry category and positioned company as the leader in the development and distribution of electronic games.
Professional Background RecZone / BodyXcel, Waco, TX Vice President, Sales & Marketing Jully 1999 – Present Recruited by this international manufacturer, Bio Cybernetics International, to establish and manage two new consumer / industrial divisions specializing in the design, manufacture and distribution of industrial safety products and consumer handheld electronics.
Built the divisions from the ground-up and quickly earned promotions to a senior-level operations, sales and marketing management role through the creation of a sales distribution network and development of associated marketing, operations, manufacturing, and administrative programs.
Recruited and managed international industrial supply distributors and direct company sales people.
Analyzed business models to determine market viability and designed promotional campaigns.
Researched, developed and secured key industrial accounts (e.g., FedEx, Coca Cola, Dean Foods, Reddy Ice, Lacks Furniture, Owens Country Sausage, Gander Mountain, Cabellas) * Key consumer product accounts include Kmart, Sears, JC Penney, Academy, HEB, Southland, Dollar General, Longs Drug, Kohls and numerous casino gift shops.
Spearheaded and implemented decision to move product manufacturing to China, achieving a 60% savings in production costs, providing a better quality product as well as reducing the product production timetable.
Penetrated new distribution channels through development of a new product category.
Manage the design and production of media kits, signage, brochures, and samples.
Coordinate and manage all industry trade shows.
Radica USA, Dallas, TX Director of Marketing Dec.
1993 – July 1999 Built and led a marketing / sales department for a new U.S.
division of this international consumer electronic game manufacturer.
Given responsibility for strategic market planning, direct and channel marketing, promotional, advertising, new product development and direct sales initiatives.
Traveled throughout the U.S., Korea, Hong Kong and China.
Increased revenues from $12 million to $74 million the first year with sustained growth of $150 million annually resulting in a successful IPO by targeting, penetrating and growing business with key accounts including Wal-Mart, Kmart, Target, Eckerd’s, Longs, Albertsons, Sears and QVC.
Personally sold and managed key headquarter accounts.
Researched and implemented new channels of distribution and appointed 43 food brokers to distribute products nationwide in the grocery industry including McLanes, AAFES, Safeway, Albertsons and HEB.
Selected and managed distributors, sales managers and independent reps and developed product pricing and employee compensation programs.
Appointed and directed a PR firm and an advertising agency.
Formulated and managed a national media / public relations campaign ($10 million annually) and a co-op ad program ($3+ million annual).
Set up Internet-based and direct/channel marketing networks, analyzed business models and concepts to determine market viability, and designed promotional campaigns/PR campaigns.
Secured national television exposure on morning news programs including Good Morning America.
Developed long range marketing concepts, planning, testing and implementation, as evidenced by management and successful launch of a new consumer electronic handheld game which generated over 50% of revenue * Negotiated licensing deals with NASCAR, Buckmasters, the NFL, Hank Parker Outdoors and negotiated with NBA Basketball legend Karl Malone to promote the product on the Tonight Show, Regis & Kathy Lee and QVC.
Coordinated and participated in all industry trade shows (e.g., the New York International Toy Fair, Consumer Electronic Show, E3, Hong Kong Toy Fair).
Directed personnel in the development of media kits, signage, brochures, samples, market research and investor materials and collateral for all industry tradeshows.
Stoneco Promotions, Waco, TX Principal Aug.
1991 – Dec.
1993 Launched the start-up of a marketing consulting firm.
Developed sales, telemarketing, customer presentation and direct mail programs for several clients (Radica, AT&T, SW Bell, Polk, Scott & White).
Was offered and accepted Director of Marketing position from client company.

Education

BSBA Trinity College & University Upper Iowa University Regis University McLennan Community CollegeAT&T National Sales School Amateur Radio License (K5CKX) Texas HMO License Microsoft Office & Quickbooks

Skills

administrative, ad, Advertising, agency, brochures, budget, business plans, client, clients, Dec, direct mail, direct sales, electronics, insurance, Director, market planning, marketing strategy, market research, marketing, market, marketing consulting, marketing management, materials, Microsoft Office, multi-media, negotiation, network, networks, new product development, outside sales, personnel, PR, pricing, profit, public relations, quality, Quickbooks, Radio, research, retail, safety, Sales, Shell, strategy, strategic, telemarketing, television, trade shows, trainer

Resume Overview

Companies Worked For:

Sysco Food Service McLane Company The Gordon Company
Radica USA. Strasburger Enterprises

School Attended

BSBA Trinity College & University Upper Iowa University Regis University McLennan Community College

Job Titles Held:

Training Manager Regional Sales Manager Sales Representative
VP / General Manager

Degrees

AT&T National Sales School Amateur Radio License (K5CKX) Texas HMO License Microsoft Office & Quickbooks

Training Manager Regional Sales Manager Sales Representative Resume Example

Resume Score: 85%

DISCLAIMER

Resume Overview

Create a job alert for [job role title] at [location].

Similar Resumes