8 years of product marketing experience as a project manager, brand ambassador and sales person with a focus on brand awareness and consumer experience. Equal parts detail oriented and big-picture thinking, creative and analytical. Able to thrive in collaboration with team members as well as work independently. Relationship building and strategic planning will always be at the heart of my work.
Skills
Client Management and Relationship Building
Brief Creation
Media Kit Creation
Macro + Micro Timeline Management
Multimillion Dollar Budget Management
Interdepartmental Collaboration
Presenting and Public Speaking
Microsoft Excell
Monday.com Project Management
Consumer Experience
System Development
Education
Portland State UniversityPortland, ORExpected in 06/2016 ā āBachelor of Science:Communication Science And Marketing Management - GPA:
Work History
Kind Healthy Snacks - Trade Marketing Coordinator Ontario, CA, 10/2020 - Current
Manage all trade marketing projects for the department; create creative client brief, coordinate deadlines and deliverables with designers, present to stakeholders for approval, manage budget, fabrication, and delivery with vendors, and coordinate installation/execution with final client.
Partner with regional and national sales directors to create strategic, streamlined solutions and deliver on custom retail and digital opportunities that support 50+ person sales force.
Manage budget and purchase orders for all trade marketing assets including displays, print materials, swag and events equipment. Report on a quarterly $500K+ budget for all trade marketing materials with quotes, purchase orders, timelines, allocations and itemized spending.
Manage national swag program; Strategize, ideate, source, budget and brief creative team on swag and merchandising items, generate buy-in from stakeholders on execution and quantity, coordinate with vendors on allocation and delivery, and seek feedback for improvement and growth.
Collaborate with the Creative team on national campaigns, website development, brand messaging, and perform the Producer role for all Wyld photo and video shoots.
Project manage new market launches, which include compliant trade marketing materials and messaging, promotional campaigns and educational tools.
Support Events team with live training, SOPās, partnership coordination, materials sourcing and overall execution.
Build and maintain tools that are used by interdepartmental stakeholders to request and track projects from the marketing team.
Manage external relationships and sponsorship activations.
Collaborate and co-lead with the Director of Marketing on presentations to the National Sales team for Quarterly Meetings, New Product Launches and New State Launches.
Crema.co is a specialty coffee subscription service aimed toward value-driven, adventurous consumers that is supported by a custom algorithm to ensure customer satisfaction.
Receive and taste new roasts from some of the most sustainable, socially conscious and quality sourcing coffee roasters in the U.S.
Assess qualities and flavor experience from each cup via Ratio 6, drip brew method and Baratza Virtuoso grinder.
Develop complex flavor profiles to facilitate tailored customer experiences to coincide with custom Crema.co algorithm.
Northwest Commonwealth: Wyld Brands - National Events Coordinator City, STATE, 01/2020 - 10/2020
National Events Coordinator
Research and brief national and international-level trade-shows to management, aligning with the budget and overall growth trajectory of the Wyld brand.
Source materials and curate overall brand experience at tradeshows and large industry events.
Collaborate with sales management to arm team with tools for a successful
Speak knowledgeably about the brand, products, and cannabis industry at large.
Oversee management of equipment inventory and maximize.
Research retail and sponsorship opportunities to saturate and activate Wyld brand in local markets.
Create through Opportunity Briefs and present to major stakeholders for approval.
Help to establish budget for new events department.
Coordinate details and manage relationships with external partners.
Physically maintain events inventory, researching and presenting iterative improvements.
Order product for sampling + sale, and report at end of each event.
Physically load and set up events equipment and products for brand activation.
Help educate consumers on cannabis products and facilitate sales, being mindful of compliant language and claims.
Dapper & Wise Roasters - Director of Wholesale City, STATE, 01/2015 - 10/2019
Co-created a nation-wide wholesale program that reflected the specific mission, vision and values of Dapper & Wise / Insomnia Coffee Co.
Set sales goals, brought in new business, maintained customers and weekly orders, collaborated on pricing incentives.
Over $1 million in coffee sales 2018 and 2019, served over 250 clients nation-wide.
Primary point of customer service, processed weekly orders, sourced coffee equipment for clients, and assisted in coffee distribution.
Coordinated and executed educational events and tastings, trained clients on coffee science and preparation, supported cafe build-outs and new hire onboarding.
Designed an application that won Dapper & Wise a La Marzocco Residency, which included a month-long, cafe take-over with weekly customer engagement events, a party for 400+ people, and a public panel discussion on the Coffee Cost Crisis that I curated and facilitated.
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