Senior Sales and Marketing Executive, with more than 14 years of experience leading initiatives to develop and market new, innovative products and services. Unifies sales, business, and technical teams to manage product growth, marketing and business development initiative's . Professional leadership and product management experience includes directing business sales operations to develop, implement, and manage multi-million-dollar sales and marketing programs.
Skills
Business development and planning
Market Research
Staff Management
Sales Forecasting
Product Knowledge
Product Development
Marketing Materials
Corporate budgeting
Account and territory management
Work History
Territory Account Manager, 09/2017 to Current Tenable Network Security – Chicago, IL,
Devise effective territory sales and marketing strategies in Northern Michigan that identifies the customers and products needed to deliver against sales targets.
Oversee all sales related activities in Northern Michigan.
Coordinating training in sales techniques and company product attributes.
Participate in industry and promotional events, along with trade shows to grow customer relationships.
Understands how to sell on the strengths of brand and products, not solely based on price and service levels.
Drove retailer engagement, improved retailer satisfaction and earned retailer advocacy through communication and relationship management.
Exceeded targets by building, directing and motivating high-performing sales team.
National Sales Director, 01/2009 to 08/2017 Car Gurus – Remote, OR,
Lead complex national marketing & sales initiatives that account for millions in yearly sales; ensure that all product definition, implementation, and product sales and support life cycles are completed according to business directives and overall development goals.
Developed national marketing plans, including social media platforms, TV & print ads.
Plan sales processes, standards, budgets, and timelines, and align all operational and technical resources to roadmaps for effective sales and solution development.
Communicate with business partners to foster strong national business relationships with client leadership, product vendors, and equipment providers, ensuring strong results in Sales Management and Product Delivery.
Build a recognized brand throughout the US; manage organizational goals and develop opportunities to constantly evolve brand performance, experience, and expertise.
Coordinate multiple business teams and operations groups to establish and implement business processes and gap analyses to ensure that ongoing sales strategies and operations satisfied company requirements for growth and performance.
Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
DIRECTOR OF RETAIL SALES, 02/2006 to 01/2009 Johnson Brothers – Tampa, FL,
Directed store operations and sales-driven strategies and programs; aligned sales solutions with standards and strategies to improve marketing and product support processes.
Managed business development processes, guiding the definition and response to customers’ needs throughout key product lines.
Cultivated and managed strong relationships with business customers and stakeholders, ensuring high levels of service, driving the overall success of sales, marketing, and customer service strategies.
Studied market & customer trends to identify key areas of improvement needed for overall experience & success.
Submitted reports to senior management to aid in business decision-making and planning.
Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
Director of Brand Marketing, 01/2001 to 01/2006 Sound United – Owings Mills, MD,
Oversaw marketing and sales efforts of a commercial lawn care company, managing accounts with companies, government agencies, military bases, and other large-scale business customers.
Researched & developed new revenue opportunities based on market & customer trends.
Directed marketing communications consisting of catalogs, direct mail, sales aids and website content.
Managed and coordinated all marketing, advertising and promotional staff and activities.
Led marketing launch of 5 new products.
Identified opportunities, researched new product possibilities and collaborated with sales team and operational team.
Developed and launched integrated web and print marketing campaigns that propelled sales.
Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
Education
Bachelor of Arts: Marketing, Expected in 2001 ELI BROAD COLLEGE OF BUSINESS - MICHIGAN STATE
UNIVERSITY - , GPA:
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School Attended
ELI BROAD COLLEGE OF BUSINESS - MICHIGAN STATE
UNIVERSITY
