Experienced professional with over 8 years of product marketing, market research and strategic planning experience in leading global organizations. Demonstrated success in designing and implementing multi-million dollar products and programs across multiple countries. Results-oriented leader able to identify, create and build new high-growth business opportunities. Team-oriented personality, entrepreneurial drive and professional adaptability that excels in ambiguous environments and thrives with new challenges.
New Venture Formation
Founded new $85 million internal unit and grew team of 10 through 5 years of significant global expansion.
Managed and launched 25 + products and projects ranging from $100K - $15 million in budget in multiple countries, including 10 emerging markets.
Led team to win competition of 200+ teams in designing multi-million dollar national marketing campaign for global company.
Founded new $85 million global unit and significantly expanded organization's portfolio of products to support technology innovation in sustainability and clean energy sectors.
Raised over $70 million in new funding to implement projects in 8 + countries, resulting in the delivery of services and financing to over 100 technology start-ups and new product ventures globally.
Manage team of 5 staff across multiple countries to conduct detailed assessments, research and data analysis to identify market needs, shaping design of 15 + new products, projects and business lines.
Lead marketing and branding strategy, overseeing staff and vendors to develop websites, creative materials, collaterals, annual reports and business plans leading to increased visibility and investment from 3 new funders.
Deliver presentations for directors and VPs, cultivate strong relationships with high-level government representatives and regularly engage in international public speaking to drive long-term business development.
Managed research and analysis on 15+ top technology commercialization and innovation initiatives to identify and capitalize on emerging market trends and needs.
Led design of 5 new products and programs to invest and support university-based start-ups and presented recommendations to senior management for funding and implementation.
Supported CEO of US-based Accelerator in securing
Included secondment at Nevada Institute for Renewable Energy Commercialization and Case Western Reserve Energy Institute.
Successfully led team to win competition of 200+ teams nationally in designing multi-million marketing strategy for new fuel technologies for Chevrolet.
Conducted detailed market analysis through syndicated research databases to construct sales trend model for 18-30 year old market and advise on 10% increase in on-line marketing budget
Presented 10 emerging marketing trend recommendations to division marketing manager and agency leads including product marketing strategies for web, mobile, new media, social media.
Positions held at: General Motors Planworks, Chevrolet and GM South-East Internship Program.
Developed advertising and promotions strategy for 3 new product launches for start-up cosmetic company
Assisted product development and marketing manager in design of over 20 products.
Worked closely with 5+ suppliers to manage new product development activities.
Assisted sales team with establishing 3 new distribution channels in Eastern Europe.
Exchange: University of North Carolina, Greensboro, Honors
IT Applications: Office Suite, Adobe Photoshop & InDesign, SAP, IMS: MRI, Nielson, IHS Global Insights, Polk, JD Power and Associates, other market research platforms.
Other: Certified Personal Trainer, Certified ESL Teacher, fluent Italian.
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