Project / Program Management Public & Media Relations Creative Team Leadership Budget Preparation Product Positioning & Branding
Director, Marketing & Communications
A highly creative and results-driven professional with entrepreneurial passion and vision. Poised to contribute exceptional energy, leadership, and problem-solving skills, along with unique drive for excellence, in a position that propels organizational effectiveness and goal attainment.
AREA OF EXPERTISE
Marketing Strategies & Campaigns
Focus Groups & Market Research
Web & Print Content Development
Smart Strategic Business Solutions, LLCJanuary 2014 to CurrentStrategic Marketing Consultant Cleveland, Ohio
Consult on startup issues and new product/service marketing and business strategy with family businesses, small businesses, and individual clients.
Develop "re-branding" initiatives to convey effective messages to target markets; build cohesive strategies among all city marketing entities; develop branding strategies and marketing/public-relations campaigns.
Write brand stories, positioning statements and brand messaging statements.
Write marketing plans including strategic analysis, competition, positioning, messaging, tactics and budget.
Research industries and markets to identify growth opportunities for firm and clients.
Actively presents ideas to expand service offering and enhance positioning of the firm.
Maintain the firm's website, ads and social media making sure that the information posted is creative, updated and correct.
Vision of Angels Youth FoundationJanuary 2011 to January 2015Executive Director Cleveland, Ohio
Executed leadership and outreach strategies, identified and initiated business development strategies, partnered with organizations with a shared mission to deliver programs that elevate performance levels of at-risk students.
Within six months revamped and designed the marketing and advertising plan, expense budget and development program, and established new programs; which increased the demand for services by more than 150%.
Solicited and oversaw major gifts, value-added partnerships, managed events staff and developed strategic fundraising and cultivation events for board members, major donors and contributors.
Expanded support base by more than 25%.
Designed and executed 15 special events, including violence awareness walk, dinner galas, showcase fundraisers and bowl-a-thons.
Identified and initiated business development strategies and technology vehicles instrumental in developing corporate partnerships and volunteer incentives.
Created and produced high-impact multimedia presentations to communicate the value and benefit of corporate sponsorship and volunteerism.
Worked closely with the board, advisory board, staff and major contributors to revamp collateral marketing pieces including mission statement, goals, programs, and proposals to increase funding resources Created professional team environment within office while developing highly motivated team members.
Worked closely with board members, staff and sponsors throughout all phases of strategic and tactical planning, coordination, and execution of major events to ensure superior service and cultivated relationships.
John Carroll University, University2014M.A: Nonprofit AdministrationHeights, OhioNonprofit Administration
John Carroll University, University2007B.S: Business ManagementHeights, OhioBusiness Management
Versatile, highly adaptable professional and key problem-solver with proven track record as executive director for nonprofits and reputation for setting high expectations, promotes individual/organizational goal attainment, and applies expertise to key aspects of executing organizational mission. Quantitatively competent administrator who has developed budgets and operated successfully within budget parameters; skilled in fiscal management; familiar with general accounting practices and demands facing nonprofits Highly organized, creative leader and multi-tasker with proven track record of overseeing day-to-day operations, planning and organizing team efforts, as well as effectively managing staff, contractors, and volunteers Secured four and five figure donations through effective major gift solicitation, creative sponsorship opportunities and effective donor cultivation events Built strong partnerships with established community-based organizations, political leaders, foundations, and educational institutions to deliver programs and events.