Strategist. Researcher. Storyteller. I focus on uncovering stories and revealing human truths through the use of empathy. My super power is my acute sense of intuition and knowing the right questions to ask that lead to provocative insights. I have spent the majority of my career working for some of the country's leading Advertising Agencies on both coasts, including Saatchi & Saatchi in NYC and Hal Riney in San Francisco.
Human Centered Design
Cultural Trend Analysis
Focus Group Moderation
Strategic Marketing Consultant, 02/2008 to Current Company Name – City, State
Consult with wide range of companies to develop strategic direction for brands/products/services. Expert in ethnographic research, brand positioning, account planning, culture trend analysis and focus group moderation. Experience in following industries: financial, healthcare, travel & tourism, consumer packaged goods, retail, education, pet care.
Senior Account Planner, 10/2004 to 02/2008 Company Name – City, State
Helped to establish internal department known as BIG (Behavioral Insights Group). Conducted numerous ethnography studies to tap into attitudes and behaviors of the customer. Primary accounts: Ainsworth Pet Care, Zone Perfect, Airborne Health, Sears Optical. Successful in winning new business based on solid understanding of customer, societal trends and strategy.
Director of Account Planning, 10/2002 to 10/2004 Company Name – City, State
Introduced Account Planning discipline to Agency. Uncovered societal trends and customer insights resulting in new TV campaign for Blue Cross/Blue Shield leading to breakthrough work for the category. Conducted strategic planning for PA tourism to develop key consumer insights for the brand to generate enthusiasm towards PA among residents and non-residents. Served as key leader on women's consultancy (Frank About Women) within agency network to aid in new business and provide knowledge on the female psyche. Played key role in all new business pitches.
Strategic Marketing Consultant, 05/1999 to 10/2000 Company Name – City, State
Developed partnership with clients on key strategic issues. Designed and implemented research method based on primary objectives. Supervised all aspects of project, including development of screener, discussion guide and ensuring accurate recruiting. Moderated projects and provided analysis to reflect key learning and strategic implications for clients. Client list: Banana Republic, GAP, Levi Strauss, Federal Express, Reebok, Intel, IBM, Hal Riney, Saatchi & Saatchi.
Bachelor of Arts: Sociology/Anthropology, Western State College of Colorado - City, State
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Western State College of Colorado
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