Accomplished multi-channel marketer with over 10 years of experience in both brand and direct response marketing. Experience in managing clients, developing brand strategy, compiling client competitive research and customer analysis, negotiating and developing integrated media campaigns, and building analytics platforms in both client direct and advertising agency settings for various consumer products. Particularly effective in determining client and media partner needs and applying new information rapidly. Excellent communication and management skills.
Broadcast and Cable TV
Local Market Radio
Digital Marketing Strategy
Paid and Owned Social Media Strategy
Client Management & Satisfaction
Partner & Vendor Management
Team Mentorship & Development
Microsoft Excel, Word, Power Point
Nielsen Ad Intel
Additional experience with AdWords, Bing and Facebook Business Manager platforms
11/2014 to 05/2016
Sr. ManagerExperian Consumer Services － Costa Mesa, California
Responsible for reviewing all editorial content and providing updates and recommendations for SEO requirements Established SEO oriented content marketing campaign, including outreach program and paid marketing support Implemented on-page optimizations for WordPress blogs across brands and provided recommendations to web team for brand site meta optimizations Managed relationship with multiple SEO agencies for internal cross team training, mobile/video/on-page optimizations and content campaigns Developed weekly performance report to highlight key SEO metrics as well as responsible for establishing metrics to monitor and tracking performance of content campaigns Revamped BrightEdge reporting tool, including selection of keywords to monitor, grouping keywords aligned with campaign strategies and developing dashboards for managing channel performance Responsible for weekly forecasting of SEO orders.
04/2011 to 12/2014
Sr. Digital Marketing SpecialistExperian Consumer Services － Costa Mesa, California
2014 Experian Elite recipient.
Achieved 103% to goal in 2013.
Developed and managed online marketing integrated partner relationships, portal programs, DSPs, real estate and auto campaigns for multiple products, involving CPM, CPC, CPA, and hybrid cost environments Responsible for on-boarding and optimizing new partner opportunities Evaluated over 30 new desktop and mobile partnerships to determine if they would be able to deliver on KPI goals for acquiring new members for FreeCreditScore.com, CreditReport.com, ProtectMyID.com and ExperianDirect.com Managed largest portfolio of key partners on display team, resulting in $11.5M in media spend for 2013 fiscal year Managed programmatic display advertising with multiple vendors, including developing test audience segments from DMP database Developed and implemented first ever content marketing strategy for Digital Marketing channel, in partnership with SEO and content development teams Developed and implemented creative strategy position and effectively executed role.
Included management of creative coordinator, developing creative briefs for new projects, collaborating with in-house and external creative teams to develop assets, establishing and implementing creative dashboard meeting in partnership with all marketing teams.
Managed and implemented creative and landing page strategy, testing and optimization plans to improve performance in partnership with analytics and optimization teams Directly managed relationships with multiple DR agencies to test alternate digital channels for membership growth Worked with product, finance, creative, web optimization and analytics teams to improve placement and partner performance for efficient CPA results Effectively managed first sports digital media sponsorship program working with broadcast, social media and PR teams Assisted with on-boarding new employees, which includes training of new display and ad operation team members, as well as being a culture buddy to a new hire Member of QMAC (quarterly marketing activity committee), for out-reach work with local community organizations to schedule volunteer activities for the Digital Marketing department.
04/2007 to 02/2011
Online Sr. Media PlannerMEC Interaction － Irvine, California
Responsible for all media strategy, planning, buying, optimization and analytics for Toshiba Laptops account, $16M annual spend Developed first ever Toshiba Laptops digital brand strategy across consumer, B2B and e-tail channels Collaborated with creative agencies to develop standard flash creative and rich media executions to support Toshiba Laptops product launches In partnership with media publishers like Viacom and NBC Universal, successfully developed and executed online and offline programs that consisted of Monday Night Football online sponsorships, Road to VMAs concert tour, and a custom MySpace sweepstakes for Boring vs Normal competition Developed, managed and implemented interactive media strategy and planning for multiple accounts, including campaign optimization for digital, mobile and social media campaigns Developed and launched in-store mobile shopping support program for Toshiba Laptops Established analytics reporting and presented results for Toshiba Laptops clients integrating multiple database Efficiently reconciled, processed and managed finances for multiple accounts Interfaced with team to develop and manage annual media plans for Singapore Airlines business travel Managed digital media plans for Amgen (oncology and psoriasis treatments) Assisted Global and West Coast teams with pitching new business opportunities Managed Jr.
Planner and intern on Toshiba Laptops brand, providing guidance, basic media knowledge and training.
10/2005 to 04/2007
Assistant Media PlannerDoner － Newport Beach, California
Developed national print, broadcast, and radio plans for Public Storage, Kwikset, Price Pfister and Pacific Sunwear Assisted Mazda traditional and interactive teams with various competitive and planning reports Participated in a CX-7 Task Force designed to research and analyze the competitive market, online and in-store traffic Efficiently reconciled billing for all print buys Assisted new business account team with developing competitive reports Developed pro-bono media plan for JDRF Assisted the Sr.
VP of Marketing with National and Regional projects for Mazda.
09/2003 to 08/2005
Receptionist/Corporate Event PlannerHarbor Yacht Clubs － San Diego Long Beach, California
Planned and hosted team building events for corporations Developed marketing materials and business plan for bringing in new clients Handled all relations with Long Beach and Orange County concierges and businesses Assisted members with reservations, as well as handling customer service issues and complaints Proficiently organized the office and rental schedule.
06/2015 to Current
Manager, Client ServicesSchiefer Media － Newport Beach, CA
Manage traditional, digital and social media channels for Aftermarket Automotive accounts
Responsible for developing media strategy for print, TV and integrated digital programs for aftermarket automotive brands
Managed and advised team on the planning, negotiating and implementation of digital and traditional media buys
Developed client competitive and customer insights presentations
Reviewed and advised on owned Social Media strategy
Developed visual analytics platform for accounts, which included merging of databases and building out custom dashboards
Bachelor of Arts: Communication SociologySan Diego State University － San Diego, CaliforniaCommunication Sociology Community Service
*Big Brothers Big Sisters-Beyond School Walls
ad, advertising, B2B, basic, billing, brand strategy, broadcast, business plan, com, competitive, content development, content, CPA, creative strategy, clients, customer service, database, editorial, finance, flash, forecasting, team building, managing, marketing strategy, marketing, market, marketing materials, media plans, media plan, office, oncology, online marketing, optimization, page, PR, radio, real estate, reporting, research, strategy, strategy and planning, Toshiba Laptops, video