Sr. Analyst, ECommerce Digital Acquisition Resume Example
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SR. ANALYST, ECOMMERCE DIGITAL ACQUISITION
Professional Summary
Highly motivated Marketing professional with 10 years of eCommerce sales, and vendor management experience; with a proven reputation of exceeding sales goals. Excellent planning, organizational and communication skills. Self-reliant with the ability to perform analysis and make recommendations. I leverage my communication background to drive business developmen through relationship building and vendor management.
Skills
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Work History
Sr. Analyst, ECommerce Digital Acquisition / / NRG Energy Inc. - City , STATE / 04.2017 - Current
- Manage current business portfolio, for online sales, and partnerships to grow current relationships and build new opportunities while enforcing a customer first user experience
- Work closely with leadership and stakeholders to leverage best practices and build upon strategy, and targeting customers that drive gross margin and EBITDA goals at an acceptable cost to acquire
- Met and exceeded fiscal year sales goals by 60%, driving 25K new customer acquisitions through the ongoing management of a dozen online vendors, across four large brands
- Responsible for digital agency management, sales strategy development and program budget, totaling over $4M USD
- Collaborate with leadership and stakeholders to leverage best practices and build upon strategy, and targeting customers that drive gross margin and EBITDA goals at an acceptable cost to acquire
- Organize system infrastructure documentation and operating procedures, strengthening controls and enhancing overall performance
- Develop and designed digital strategy for online partnerships and digital marketing, including search and display
campaigns by leveraging internal reporting, historical performance and market trajectory analyses - Drive business growth via existing partnership development and through researching and launching new strategic online
vendors and affiliates - Professionally manage a team of analysts, utilizing analytics and reporting resources to ensure accurate and consistent performance-based reporting is being delivered to key stakeholders
- Negotiate contracts for NRG online affiliate partnerships to ensure success and growth of engagement. Negotiations to include commissions, product placement, incentives, legal requirements, etc.and markets, targeting both residential and commercial customers and focusing on delivering sales and revenue growth
- Work innovatively to incentivize partners by building a strong foundational relationship to leverage across all NRG brands.
Senior Site Merchandiser- Fitness / / Academy Sports + Outdoors - City , STATE / 04.2013 - 04.2017
- Implemented strategic action plans to leadership for forecasting, replenishment, and category sales by analyzing online metrics and key performance indicators
•Managed Fitness eCommerce business driving profitable YOY sales growth and conversion rate with relevant online product assortments and positive and impactfulUX
•Partnered with SEO and performance marketing to optimize external search, and improve ranking on top products for Google and other search engines.
•Developed core search engine strategies to boost organic traffic generation
• Collaborated with key stakeholders to form quarterly financial objectives, product offering, brand preferences and promotional cadence
• Influenced buying decisions to develop innovative strategies around ecommerce with exclusive products and drop ship product assortments.
•Maximized earnings and inventory turn by implementing consistent assortment strategies across categories and executed a vendor drop ship program to drive sales. Managed quality assurance program, including on-site evaluations, internal audits and customer surveys.
Site Merchandiser - Apparel (promoted) / / Academy Sports + Outdoors - City , STATE / 06.2012 - 04.2013
- Reviewed web analytics to continuously improve standard category navigation/taxonomy, parametric navigation/filtering, internal search, product cross sells, and overall performance of online creative (homepage, custom landing pages, banner creative, etc).
- Served as liaison between buying office, vendors, web designers and email marketing to help manage email schedule, coordinate creative and deadlines, review email performance, identify testing opportunities and drive future email strategy
- Monitored and analyze customer behavior, to maximize product search and usability of the site using analytics and customer survey tools
- Curated compelling trend driven home page features, email campaigns and promotions, measuring effectiveness of email campaigns, home pages, and landing pages against Key Performance Indicators.
- Responsible for maximizing ecommerce sales and web metrics through taxonomy optimization, online promotions, email strategy, homepage marketing, mobile optimization, SEO, social media, product assortment expansion and sitewide campaigns
- Restructured company merchandising standards to increase customer traffic and product exposure.
- Developed merchandising strategy to efficiently move overstock.
- Managed digital marketing and online merchandising strategies for apparel, working with vendor partners, such as Nike and Under Armour, and internal cross-functional teams to bring key seasonal stories to life online and to optimize online customer experience.
- Produced buying guides with a cross functional team including training, marketing and the buying office to increase conversion
ECommerce Buying Specialist- Apparel (promoted) / / Academy Sports + Outdoors - City , STATE / 06.2011 - 06.2012
- Identified trends, issues, and opportunities to improve online sales, site performance, and overall user experience
- Optimized site functionality including on-site search, navigation, taxonomy, and product assortment
- Planned and executed seasonal Go to Market initiatives online.
- Generated approximately $20 million in retail sells with a 60% increase YOY.
- Analyzed sells for stores and decide on product placement
- Responsible for managing basic stock levels to achieve in stock positioning to accurately hit and exceed sales goals.
Education
University of Houston - City / 05.2009BBA: Marketing
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School Attended
- University of Houston
Job Titles Held:
- Sr. Analyst, ECommerce Digital Acquisition
- Senior Site Merchandiser- Fitness
- Site Merchandiser - Apparel (promoted)
- ECommerce Buying Specialist- Apparel (promoted)
Degrees
- BBA : Marketing
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