Sports Marketing Manager Resume Example

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Professional Summary

Seeking new venture with newly acquired skills from UCLA Extension Academic Certificate in Marketing with Concentration in Digital Marketing. Multifaceted Marketing Manager with strong marketing technology background & expertise in multiple industries. Innovative Marketing leader with 8+ years of experience delivering exceptional marketing campaigns, content based on established & innovative strategies. Results-oriented & collaborative professional bringing expertise in brand management & social media engagement. Detail-oriented, attentive & decisive leader. Superb communications skills & knowledge of marketing metrics enabled achievement of desired results.

Work History
Nike, Inc. - Sports Marketing ManagerAsheville , NC01/2011 - 02/2019
  • Managed all asset-related day-to-day business to provide excellent asset management.
  • NBA accounts managed: Tony Parker, Dwight Howard, Lou Williams, George Hill, Kevin Love, JaVale McGee, Dorell Wright, Anthony Morrow & Patrick Patterson.
  • Negotiated/managed contracts & promo account operations ($20k to $250k).
  • Athlete orders, basketball camps, AAU teams, special requests to promotional product.
  • Established/maintained professional network with Agencies, Agents, NBA players, NBA teams staff, NBA league & brand partnerships.
  • Developed & implemented strategies to increase marketing assets' brand engagement.
  • 2K Sports: Managed in-game footwear, activations & promotions.
  • Built & created new partnerships for Brand's growth.
  • Identified, Scouted & developed potential talents to grow the Brand.
  • Communicated the product roll-out plans ensuring all players support & promote the correct products each sales quarter.
  • Planned/Assisted with the execution of athlete's appearances, activations, retail promotions & contractual needs.
  • Played proactive role in the team environment from team meetings, ways of working to idea generation.
  • Supported the development of PEAK Sports marketing priorities to create long/short-term marketing objectives, strategies & plan to execute.
  • Worked with product marketing, brand marketing, PR and retail marketing.
  • New Media: Created Digital Identity producing range of media content.
  • Filmed, Produced, Edited, designed digital media from videos, website artwork, in store light-boxes, banners to flyers & etc
  • Website Director: Oversaw/Directed Web Developer & managed Brand's updated website. -Digital Content -Email Newsletter –Analytical data.
  • E-commerce implementation: Product photography
  • Social Media: Accounts creator/manager: twitter 3,488 followers Instagram 5,615 followers
  • Contests, giveaways, e-commerce implementation increasing sales/brand awareness.
  • Transformed corporate website & social media platforms to better engage customers/promote sales.
  • Built brand awareness & generated leads while managing internal/external marketing campaigns & programs.
  • Developed company brand messaging, collateral materials, customer events, promotional strategies & product commercialization.
  • Devised & deployed online marketing plans with effective SEO, social media & viral video campaign strategies.
  • Developed creative programs to meet business goals, including partnership building, event sponsorship, activation platforms & consumer experience design.
  • Briefed senior executives on monthly projections, product launches & other marketing plans.
  • Developed network of related professionals to open up business opportunities.
  • Built & improved customer engagement plans, boosting conversion rates 72%.
  • Advocated for client requirements & objectives to internal & external stakeholders.
  • Assistant To Chief Of Operations
Conde Nast Digital - Video Journalist1166 6Th Avenue , NY02/2009 - 06/2011
  • China base sports news. Covered NBA games from Lakers to Clippers home games at staples center during regular NBA season, Playoffs & NBA Finals Coverage.
  • Produced storyline in content areas of sports news & then filmed/edited footage for broadcast.
  • Took photos & videos for CSPN publication of NBA games at Staples Center.
  • Full access to warm ups, locker room & in-game footage.
  • Maintained excellent attendance record, consistently arriving to work on time.
  • Obtained media pass for coverage during season & post-season:
Live Nation Entertainment Inc - Video Content ProducerOkeechobee , FL04/2008 - 10/2009
  • Communicated directly with reporters to assess stories and improve quality of work.
  • Interviewed sources and developed relationships with informants to obtain vital information for stories.
  • Set up for shots according to production schedules, weather and lighting conditions and available equipment.
  • Maintained excellent attendance record, consistently arriving to work on time.
  • Produced and edited high impact segments and stories.

Video Shoots:

  • 5th annual ASCAP “I Create Music”
    EXPO April 22-24, 2010 at the
    Renaissance Hollywood Hotel in Los Angeles, California. Red Carpet interviews
  • Silver Spoon Oscar Suite retreat Benefit for Red Cross Haitian Relief-Shoot- March 3, 2010 Red Carpet interviews
  • 3rd Annual Grammy Awards Gold Carpet Post Party Event Feat.
    I AM KING w/Sean "Diddy" Combs 1/31 "Red Carpet"
    Red Carpet - January 2010
  • LAUNCH OF SUGAR FACTORY COUTURE LOLLIPOP SERIES Shoot Mel-B Kim & Khloe Kardashian January 2010
  • Pre- Grammy's Shoot
    January 2010 Filmed & Edited
  • American Music Awards "Red Carpet" Shoot
    November 2009
  • ESPN MAGAZINE'S “BODY” EVENT "Red Carpet" Shoot October 19, 2009
Servicemaster - Post Production Supervisor/EditorAtlanta , GA06/2007 - 08/2009
  • Post Supervisor/Editor for National Tv Show Descontrol nationally televised on Telemundo Network.
  • Master Output to Tape Digi Beta. Master Dvd's, Color Correction, Ftp File Transfers & Compress show to other formats & ship via Fed Ex.
  • Utilized Final Cut Pro to edit films & video, insert dialogue, add music, sound effects, arrange films into sequences & added visual effects.
  • Implemented strategies to address timeline & budget deviances.
  • Created & distributed daily/weekly schedules to identify tasks with key deadlines.
  • Collaborated with Producers/Production team to provide ongoing management support & leadership to achieve creative vision.
  • Pepe & Elmer Media's top rated television show Descontrol on Telemundo network's hottest music & dance show. Descontrol on Telemundo came in at number one followed by Univision, Telefutura & TV Azteca.
Ajinomoto Bio-Pharma - Post Production SupervisorSan Diego , CA02/2004 - 04/2007
  • Utilized Apple Mac Setup & Final Cut Pro to edit films and video, insert dialogue, add music and sound effects and arrange films into sequences.
  • Managed administrative tasks, including time sheets, vendor estimates, invoices and resource schedules.
  • Developed schedules for production, editing and duplication for timely delivery.
  • Post Production: Edit, TV Series, Commercials, Music Videos, Presentations, Poker series.
  • Handled master outputs, light dvd authoring
    on DVD studio pro, PC, MAC, Word, Shipping & Receiving, FED EX, Answer Phones, Messenger Service & Meet tight Deadlines.
  • SER International, a TV/Film media & marketing company.
  • SER became a successful international company with clients like AARP, Capitol Records, Denny's, Casio, Toyota, NBC, CBS Miami, Univision, Telemundo & many others. Production in over 30 countries.
Infosys - Sound EngineerEverett , WA05/2003 - 01/2004
  • Collaborated with producers and performers to determine and achieve desired sound for productions.
  • Controlled microphones, sound levels and outputs to produce high-quality tracks for variety of clients.
  • Mixed and mastered vocal arrangements and music compositions, and optimized songs and albums using elements, including equalization, compression and stereo enhancement.
  • Designed recording and production schedules according to client needs.
  • Mixed voices, music and taped sound effects for live performances and pre-recorded events.
  • Performed high-quality recording, mixing, mastering, sound design & production in Hollywood-based professional studio.
  • Separated instruments, vocals and peripheral sounds and mixed during post-production stage.
  • Transformed video and audio recordings into digital formats for editing and archiving.
  • Duties: Audio effects, mixing, reproduction & reinforcement of sound.
  • Mentor: Jonathan Wareham Fifteen years of diverse experience in post-production & wealth of experience/expertise to every production.
Apple One Employment Services - General Office ClerkCity , STATE
  • Answering Phone Lines, Filing, Faxing, Data Entry & Customer Service.
  • Greeted incoming visitors & customers professionally. Provided friendly, knowledgeable assistance.
  • Executed record filing system to improve document organization & management.
  • Answered telephone calls to field inquiries from clients, vendors & various other callers seeking information.
  • Carried out administrative tasks by communicating with clients, distributing mail & scanning documents.
  • Maintained composure in stressful situations & continued to provide helpful/kind guest services for fantastic customer satisfaction.
  • Coordinated & maintained impressive office organization to keep facilities efficient, organized & professional.
  • Provided quality clerical support through data entry, document management, email correspondence & overseeing operation of office equipment.
Global Products Enterprises - Manager TrainingCity , STATE
  • Answer Multiple Lines, Filing, Stocking Merchandise, Sales, Mange Budget
  • Evaluated success of training programs and recommended improvements to upper management to enhance effectiveness.
  • Conducted orientation sessions and organized on-the-job training for new hires.
  • Researched & obtained relevant course materials to achieve training objectives.
California State University - SupervisorCity , STATE
  • Applied strong leadership talents & problem-solving skills to maintain team efficiency & organize workflows.
  • Maintained clean and well-organized production areas to avoid violations or unnecessary work delays due to hazards or inefficient layouts.
  • Maintained compliance with company policies, objectives & communication goals.
  • Evaluated employees' strengths & assigned tasks based upon experience/training.
  • Conducted routine inspections of incoming materials to check quality & compliance with established product specifications.
UCLA Extension
Academic Certificate: Marketing With Concentration in Digital Marketing
  • Integrated Marketing Communications
  • Consumer Market Research
  • Digital Marketing
  • Brand Management
  • Marketing Principles & Practices
  • Digital Analytics
  • Advertising in the Digital Age
  • Social Media Marketing
  • Marketing with Google Ads
  • Graduated with 3.92 GPA
Los Angeles Recording Workshop
Recording Engineer Certificate: Recording Engineer

- Consoles -Audio Filters -Mixing -Audio Editing -Audio Recording

Eastside Business Assistance Center in Association
Entrepreneur Training Certificate: Completion of Entrepreneur Training Program

•Entrepreneurial Training Program Topics covered include: Entrepreneurial Keys to Success, How to Write a Business Plan, Product Pricing, Sales & Marketing, Legal Aspects of Business, Choosing an Entity, Licensing & Permits, Small Business Taxes, Business Accounting & Record-keeping, Budgeting & Cash Flow Management, Business Finance, Small Business Loans & Access to Capital.

Fullerton College
City, State
Some College (No Degree): Political Science & General Education
Theodore Roosevelt High School, Los Angeles, Ca
High School Diploma
  • Perseverance & motivation
  • Ability to work under pressure
  • Fast Pace Learner
  • Proficient & Committed
  • Etiquette Skills
  • Dependable & Always willing to learn.
  • Market Positioning
  • Pestle & Swot Analysis
  • Qualitative & Quantitative Research
  • ROI
  • Key Performance Metrics -KPIs
  • Analytical
  • Public & Media Relations
  • Brand development
  • Marketing & Advertising
  • Good telephone etiquette
  • Teamwork
  • Computer skills
  • Interpersonal Communication
  • Excellent work ethic
  • Product development
  • Client communication
  • Staff Management
  • Active listening
  • Communication
  • Customer service
  • Leadership
  • Team Player
  • Management skills
  • Problem-solving
  • Troubleshooting
  • Adaptability
  • Social media tools
  • Graphic design
  • Marketing programs
  • Marketing strategies
  • Data analytics
  • Web analytics
  • Multi-channel marketing
  • Customer engagement
  • Digital media
  • Digital marketing
  • Campaign execution
  • Email marketing campaigns
  • Keyword optimization
  • Strategic Planning
  • Marketing & Advertising
  • Market Research
  • Social Media Campaign
  • Online Marketing
  • E-Commerce
  • Campaign development
  • Sponsorships
  • Brand strategy
  • SEM Google
  • Ad Words
Software & Hardware
  • -Mac -PC -IPad -Tablet
  • Google Suite -Gmail, Drive, Docs, Sheets, Slides
  • Microsoft Suite -Word -Excel -PowerPoint -Outlook
  • Adobe -Photoshop -Adobe Bridge
  • Post-production workflow -Final Cut Pro X - Compressor -DVD Authoring -Video Editing -Color Grading -Compression -Adding Visual Effects -Titles -Sound Effects -Sound Editing -Sound Mixing -Adding Music -Sound Design
  • Filming -Panasonic HVX 200A -P2 cards -Tripods -Monopod -Boom Mic -Wireless Mics -Video Monitor
  • Photography -Canon 7D - Lenses -Filters -Tether Wireless -Lights Set Up
  • Inner-city Struggle -Phone Banking -Media Training -Making Flyers -Answering Phones -Filing -Organize Protests
  • San Lucas Medical Clinic -Filing -Answering Phones -Labeling -Faxing


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Resume Overview

School Attended

  • UCLA Extension
  • Los Angeles Recording Workshop
  • Eastside Business Assistance Center in Association
  • Fullerton College
  • Theodore Roosevelt High School, Los Angeles, Ca

Job Titles Held:

  • Sports Marketing Manager
  • Video Journalist
  • Video Content Producer
  • Post Production Supervisor/Editor
  • Post Production Supervisor
  • Sound Engineer
  • General Office Clerk
  • Manager Training
  • Supervisor


  • Academic Certificate : Marketing With Concentration in Digital Marketing
    Recording Engineer Certificate : Recording Engineer
    Entrepreneur Training Certificate : Completion of Entrepreneur Training Program
    Some College (No Degree) : Political Science & General Education
    High School Diploma

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