Sports Marketing Manager Resume Example

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MS
SPORTS MARKETING MANAGER
Professional Summary

Seeking new venture with newly acquired skills from UCLA Extension Academic Certificate in Marketing with Concentration in Digital Marketing. Multifaceted Marketing Manager with strong marketing technology background & expertise in multiple industries. Innovative Marketing leader with 8+ years of experience delivering exceptional marketing campaigns, content based on established & innovative strategies. Results-oriented & collaborative professional bringing expertise in brand management & social media engagement. Detail-oriented, attentive & decisive leader. Superb communications skills & knowledge of marketing metrics enabled achievement of desired results.

Work History
Nike, Inc. - Sports Marketing ManagerAsheville , NC01/2011 - 02/2019
  • Managed all asset-related day-to-day business to provide excellent asset management.
  • NBA accounts managed: Tony Parker, Dwight Howard, Lou Williams, George Hill, Kevin Love, JaVale McGee, Dorell Wright, Anthony Morrow & Patrick Patterson.
  • Negotiated/managed contracts & promo account operations ($20k to $250k).
  • Athlete orders, basketball camps, AAU teams, special requests to promotional product.
  • Established/maintained professional network with Agencies, Agents, NBA players, NBA teams staff, NBA league & brand partnerships.
  • Developed & implemented strategies to increase marketing assets' brand engagement.
  • 2K Sports: Managed in-game footwear, activations & promotions.
  • Built & created new partnerships for Brand's growth.
  • Identified, Scouted & developed potential talents to grow the Brand.
  • Communicated the product roll-out plans ensuring all players support & promote the correct products each sales quarter.
  • Planned/Assisted with the execution of athlete's appearances, activations, retail promotions & contractual needs.
  • Played proactive role in the team environment from team meetings, ways of working to idea generation.
  • Supported the development of PEAK Sports marketing priorities to create long/short-term marketing objectives, strategies & plan to execute.
  • Worked with product marketing, brand marketing, PR and retail marketing.
  • New Media: Created Digital Identity producing range of media content.
  • Filmed, Produced, Edited, designed digital media from videos, website artwork, in store light-boxes, banners to flyers & etc
  • Website Director: Oversaw/Directed Web Developer & managed Brand's updated website. -Digital Content -Email Newsletter –Analytical data.
  • E-commerce implementation: Product photography
  • Social Media: Accounts creator/manager: twitter 3,488 followers Instagram 5,615 followers
  • Contests, giveaways, e-commerce implementation increasing sales/brand awareness.
  • Transformed corporate website & social media platforms to better engage customers/promote sales.
  • Built brand awareness & generated leads while managing internal/external marketing campaigns & programs.
  • Developed company brand messaging, collateral materials, customer events, promotional strategies & product commercialization.
  • Devised & deployed online marketing plans with effective SEO, social media & viral video campaign strategies.
  • Developed creative programs to meet business goals, including partnership building, event sponsorship, activation platforms & consumer experience design.
  • Briefed senior executives on monthly projections, product launches & other marketing plans.
  • Developed network of related professionals to open up business opportunities.
  • Built & improved customer engagement plans, boosting conversion rates 72%.
  • Advocated for client requirements & objectives to internal & external stakeholders.
  • Assistant To Chief Of Operations
Conde Nast Digital - Video Journalist1166 6Th Avenue , NY02/2009 - 06/2011
  • China base sports news. Covered NBA games from Lakers to Clippers home games at staples center during regular NBA season, Playoffs & NBA Finals Coverage.
  • Produced storyline in content areas of sports news & then filmed/edited footage for broadcast.
  • Took photos & videos for CSPN publication of NBA games at Staples Center.
  • Full access to warm ups, locker room & in-game footage.
  • Maintained excellent attendance record, consistently arriving to work on time.
  • Obtained media pass for coverage during season & post-season:
Live Nation Entertainment Inc - Video Content ProducerOkeechobee , FL04/2008 - 10/2009
  • Communicated directly with reporters to assess stories and improve quality of work.
  • Interviewed sources and developed relationships with informants to obtain vital information for stories.
  • Set up for shots according to production schedules, weather and lighting conditions and available equipment.
  • Maintained excellent attendance record, consistently arriving to work on time.
  • Produced and edited high impact segments and stories.

Video Shoots:

  • 5th annual ASCAP “I Create Music”
    EXPO April 22-24, 2010 at the
    Renaissance Hollywood Hotel in Los Angeles, California. Red Carpet interviews
  • Silver Spoon Oscar Suite retreat Benefit for Red Cross Haitian Relief-Shoot- March 3, 2010 Red Carpet interviews
  • 3rd Annual Grammy Awards Gold Carpet Post Party Event Feat.
    I AM KING w/Sean "Diddy" Combs 1/31 "Red Carpet"
  • SWIZZ BEATZ AT 6TH ANNUAL PRE-GRAMMY BRUNCH January 2010 Red Carpet interviews: BRYAN MICHAEL COX & SESAC HONOR TOP MUSIC PRODUCER
    Red Carpet - January 2010
  • LAUNCH OF SUGAR FACTORY COUTURE LOLLIPOP SERIES Shoot Mel-B Kim & Khloe Kardashian January 2010
  • Pre- Grammy's Shoot
    January 2010 Filmed & Edited
  • American Music Awards "Red Carpet" Shoot
    November 2009
  • ESPN MAGAZINE'S “BODY” EVENT "Red Carpet" Shoot October 19, 2009
Servicemaster - Post Production Supervisor/EditorAtlanta , GA06/2007 - 08/2009
  • Post Supervisor/Editor for National Tv Show Descontrol nationally televised on Telemundo Network.
  • Master Output to Tape Digi Beta. Master Dvd's, Color Correction, Ftp File Transfers & Compress show to other formats & ship via Fed Ex.
  • Utilized Final Cut Pro to edit films & video, insert dialogue, add music, sound effects, arrange films into sequences & added visual effects.
  • Implemented strategies to address timeline & budget deviances.
  • Created & distributed daily/weekly schedules to identify tasks with key deadlines.
  • Collaborated with Producers/Production team to provide ongoing management support & leadership to achieve creative vision.
  • Pepe & Elmer Media's top rated television show Descontrol on Telemundo network's hottest music & dance show. Descontrol on Telemundo came in at number one followed by Univision, Telefutura & TV Azteca.
Ajinomoto Bio-Pharma - Post Production SupervisorSan Diego , CA02/2004 - 04/2007
  • Utilized Apple Mac Setup & Final Cut Pro to edit films and video, insert dialogue, add music and sound effects and arrange films into sequences.
  • Managed administrative tasks, including time sheets, vendor estimates, invoices and resource schedules.
  • Developed schedules for production, editing and duplication for timely delivery.
  • Post Production: Edit, TV Series, Commercials, Music Videos, Presentations, Poker series.
  • Handled master outputs, light dvd authoring
    on DVD studio pro, PC, MAC, Word, Shipping & Receiving, FED EX, Answer Phones, Messenger Service & Meet tight Deadlines.
  • SER International, a TV/Film media & marketing company.
  • SER became a successful international company with clients like AARP, Capitol Records, Denny's, Casio, Toyota, NBC, CBS Miami, Univision, Telemundo & many others. Production in over 30 countries.
Infosys - Sound EngineerEverett , WA05/2003 - 01/2004
  • Collaborated with producers and performers to determine and achieve desired sound for productions.
  • Controlled microphones, sound levels and outputs to produce high-quality tracks for variety of clients.
  • Mixed and mastered vocal arrangements and music compositions, and optimized songs and albums using elements, including equalization, compression and stereo enhancement.
  • Designed recording and production schedules according to client needs.
  • Mixed voices, music and taped sound effects for live performances and pre-recorded events.
  • Performed high-quality recording, mixing, mastering, sound design & production in Hollywood-based professional studio.
  • Separated instruments, vocals and peripheral sounds and mixed during post-production stage.
  • Transformed video and audio recordings into digital formats for editing and archiving.
  • Duties: Audio effects, mixing, reproduction & reinforcement of sound.
  • Mentor: Jonathan Wareham Fifteen years of diverse experience in post-production & wealth of experience/expertise to every production.
Apple One Employment Services - General Office ClerkCity , STATE
  • Answering Phone Lines, Filing, Faxing, Data Entry & Customer Service.
  • Greeted incoming visitors & customers professionally. Provided friendly, knowledgeable assistance.
  • Executed record filing system to improve document organization & management.
  • Answered telephone calls to field inquiries from clients, vendors & various other callers seeking information.
  • Carried out administrative tasks by communicating with clients, distributing mail & scanning documents.
  • Maintained composure in stressful situations & continued to provide helpful/kind guest services for fantastic customer satisfaction.
  • Coordinated & maintained impressive office organization to keep facilities efficient, organized & professional.
  • Provided quality clerical support through data entry, document management, email correspondence & overseeing operation of office equipment.
Global Products Enterprises - Manager TrainingCity , STATE
  • Answer Multiple Lines, Filing, Stocking Merchandise, Sales, Mange Budget
  • Evaluated success of training programs and recommended improvements to upper management to enhance effectiveness.
  • Conducted orientation sessions and organized on-the-job training for new hires.
  • Researched & obtained relevant course materials to achieve training objectives.
California State University - SupervisorCity , STATE
  • Applied strong leadership talents & problem-solving skills to maintain team efficiency & organize workflows.
  • Maintained clean and well-organized production areas to avoid violations or unnecessary work delays due to hazards or inefficient layouts.
  • Maintained compliance with company policies, objectives & communication goals.
  • Evaluated employees' strengths & assigned tasks based upon experience/training.
  • Conducted routine inspections of incoming materials to check quality & compliance with established product specifications.
Education
12/2020
UCLA Extension
City
Academic Certificate: Marketing With Concentration in Digital Marketing
  • Integrated Marketing Communications
  • Consumer Market Research
  • Digital Marketing
  • Brand Management
  • Marketing Principles & Practices
  • Digital Analytics
  • Advertising in the Digital Age
  • Social Media Marketing
  • Marketing with Google Ads
  • Graduated with 3.92 GPA
05/2002
Los Angeles Recording Workshop
City
Recording Engineer Certificate: Recording Engineer

- Consoles -Audio Filters -Mixing -Audio Editing -Audio Recording

2002
Eastside Business Assistance Center in Association
City
Entrepreneur Training Certificate: Completion of Entrepreneur Training Program

•Entrepreneurial Training Program Topics covered include: Entrepreneurial Keys to Success, How to Write a Business Plan, Product Pricing, Sales & Marketing, Legal Aspects of Business, Choosing an Entity, Licensing & Permits, Small Business Taxes, Business Accounting & Record-keeping, Budgeting & Cash Flow Management, Business Finance, Small Business Loans & Access to Capital.

Fullerton College
City, State
Some College (No Degree): Political Science & General Education
2001
Theodore Roosevelt High School, Los Angeles, Ca
City
High School Diploma
Skills
  • Perseverance & motivation
  • Ability to work under pressure
  • Fast Pace Learner
  • Proficient & Committed
  • Etiquette Skills
  • Dependable & Always willing to learn.
  • Market Positioning
  • Pestle & Swot Analysis
  • Qualitative & Quantitative Research
  • ROI
  • Key Performance Metrics -KPIs
  • Analytical
  • Public & Media Relations
  • Brand development
  • Marketing & Advertising
  • Good telephone etiquette
  • Teamwork
  • Computer skills
  • Interpersonal Communication
  • Excellent work ethic
  • Product development
  • Client communication
  • Staff Management
  • Active listening
  • Communication
  • Customer service
  • Leadership
  • Team Player
  • Management skills
  • Problem-solving
  • Troubleshooting
  • Adaptability
  • Social media tools
  • Graphic design
  • Marketing programs
  • Marketing strategies
  • Data analytics
  • Web analytics
  • Multi-channel marketing
  • Customer engagement
  • Digital media
  • Digital marketing
  • Campaign execution
  • Email marketing campaigns
  • Keyword optimization
  • Strategic Planning
  • Marketing & Advertising
  • Market Research
  • Social Media Campaign
  • Online Marketing
  • E-Commerce
  • Campaign development
  • Sponsorships
  • Brand strategy
  • SEM Google
  • Ad Words
Software & Hardware
  • -Mac -PC -IPad -Tablet
  • Google Suite -Gmail, Drive, Docs, Sheets, Slides
  • Microsoft Suite -Word -Excel -PowerPoint -Outlook
  • Adobe -Photoshop -Adobe Bridge
  • Post-production workflow -Final Cut Pro X - Compressor -DVD Authoring -Video Editing -Color Grading -Compression -Adding Visual Effects -Titles -Sound Effects -Sound Editing -Sound Mixing -Adding Music -Sound Design
  • Filming -Panasonic HVX 200A -P2 cards -Tripods -Monopod -Boom Mic -Wireless Mics -Video Monitor
  • Photography -Canon 7D - Lenses -Filters -Tether Wireless -Lights Set Up
Volunteering
  • Inner-city Struggle -Phone Banking -Media Training -Making Flyers -Answering Phones -Filing -Organize Protests
  • San Lucas Medical Clinic -Filing -Answering Phones -Labeling -Faxing

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Resume Overview

School Attended

  • UCLA Extension
  • Los Angeles Recording Workshop
  • Eastside Business Assistance Center in Association
  • Fullerton College
  • Theodore Roosevelt High School, Los Angeles, Ca

Job Titles Held:

  • Sports Marketing Manager
  • Video Journalist
  • Video Content Producer
  • Post Production Supervisor/Editor
  • Post Production Supervisor
  • Sound Engineer
  • General Office Clerk
  • Manager Training
  • Supervisor

Degrees

  • Academic Certificate : Marketing With Concentration in Digital Marketing
    Recording Engineer Certificate : Recording Engineer
    Entrepreneur Training Certificate : Completion of Entrepreneur Training Program
    Some College (No Degree) : Political Science & General Education
    High School Diploma

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