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Special Events Coordinator Resume Example

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SPECIAL EVENTS COORDINATOR
Executive Profile

Results driven fundraising and marketing professional with expertise in managing large, volunteer driven event campaigns and delivering net revenues of $1,000,000 plus. Highly accomplished in driving both new corporate and individual giving revenues through implementation of effective growth strategies and meticulous oversight of pipelines and business goals. Manager of the leading event responsible for close to 40% of the Alabama market goal. Proficient in articulating and presenting organizational mission and goals. A dedicated leader with over 13 years of experience in development, event planning, marketing, and strategic planning and partnerships.

Areas of Expertise
  • High - level volunteer management
  • Donor engagement & retention
  • Corporate Giving
  • Individual Giving
  • Financial Analysis
  • Market Growth
  • Public Speaking
  • Goal Management 
  • Strategic planning & partnerships 
  • Donor cultivation & stewardship
  • Event planning & execution
  • Team Management
  • Proposal writing
Core Accomplishments
  • Created strategies to develop and expand existing donor commitments, resulting in 13% increase in overall campaign revenue.
  • Produced growth in Individual Giving campaign, resulting in a total of $369,497 in individual gifts and 110% growth.
  • Annually renewed top level Signature Sponsor, Wells Fargo, resulting in a cumulative total of $250,000 invested in the Birmingham Metro market over the past 5 years.
  • Increased leadership gifts by 100% with over 60% of all individual gifts committed at Cor Vitae level of $5,000+.
  • Achieved 6 national benchmarks for MSA 26-50 in 2014: Most Fiscal Year Revenue, Most Event Year Revenue, Most New Event Dollars, Most Individual Giving Overall, Most Open Your Heart Dollars, and Most New Open Your Heart Dollars.
  • Achieved 2 national benchmarks for MSA 26-50 in 2012: Most Event Year Revenue and Most Fiscal Year Revenue.
  • Achieved top 10 national ranking, placing #4 in the nation in 2014 and #10 in the nation in 2012.
  • Promoted to Senior Director role in 2014.
Professional Experience
Special Events Coordinator
September 2010 to August 2011 Vulcan Park and Museum Foundation － Birmingham, AL

Key Responsibilities & Accountabilities:  

  • Delivered successful contracting and execution of weekly corporate, private, and seasonal events.
  • Identified new business opportunities, securing $30,000 in new event bookings.
  • Developed and expanded existing customer sales by $70,000 within 9 months of service.
  • Negotiated details of contracts and payments and prepared sales contracts and order forms.

Key Achievements:  

  • Grew customer base from 4 events per week to an average of 12 events per week in first 6 months of service.
  • Secured an unprecedented $100,000 in renewed and new sales revenue in the first 9 months of service.
Marketing Manager/Events Manager
September 2002 to December 2009 Howard University Bookstore (HUB) － District of Columbia

Key Responsibilities & Accountabilities:

  • Composed and instituted Howard University Bookstore's (HUB) marketing plan and brand standards plan.
  • Analyzed performance of all marketing programs to identify the best opportunities for optimization.
  • Partnered with internal stakeholders to define marketing program requirements.
  • Executed and managed all in-store and community based promotional events.
  • Guided all external and internal communications on behalf of the HUB.
  • Produced and distributed HUB marketing collateral such as, press releases, press kits, sales brochures, catalogs, and the HUB monthly sales circular.

Key Achievements:

  • Managed over 75 community events per year, featuring high profile guests such as Dr. Dorothy Height, Professor Cornel West, and music producer Quincy Jones; which resulted in an average of over $300,000 per year in bookstore revenues.
  • Acquired the exclusive bookseller contracts with both the annual Congressional Black Caucus Conference as well as WPGC 95.5's Family First Community day which resulted in a combined $50,000 in 2008 and $75,000 in 2009.
  • Recognized in leading industry trade magazine, College Bookstore Magazine (2005), for developing innovative marketing strategies on a small budget.
Sr. Director, Birmingham Heart Ball
August 2002 to Current American Heart Association & American Stroke Association － Birmingham, AL
  • Manage a $1,000,000 plus goal by creating strategies for identifying, cultivating and successfully soliciting individuals, corporations and foundations for top level corporate and individual gifts in support of the American Heart Association Birmingham Heart Ball.
  • Drive both market - wide and Heart Ball revenue opportunities to ensure donor experience is expanded and growth is produced at both the event and market level.
  • Manage recruitment and training of multiple fundraising committees to include the Heart Ball Executive Leadership Team and the Individual Giving fundraising committee.
  • Work directly with chair level volunteer leadership to employ effective strategy while ensuring adherence to AHA and fundraising best practices and standards.
  • Collaborate with Health Equity teams, Quality teams, and local AHA Board leaders on creating key proposals and executing mission focused programming.
  • Responsible for the delegation of all event logistics for the Birmingham Heart Ball and related events.
  • Manage and direct Development Director, Event Specialist, and part time personnel as needed.

Education
Bachelor of Arts : English, 1999 Oberlin College － Oberlin, OH, USA
  • Minor in Film Studies
  • Project Excellence Academic Scholarship Award - Awarded full scholarship to Oberlin College for demonstrated academic excellence in the areas of oral and written communications, 1999
  • New York University, Tisch School of the Arts - Undergraduate Coursework in Film Production, May 1999
Professional Development
  • Leadership UAB, The University of Alabama at Birmingham, 2013
  • Vision for Volunteerism, American Heart Association University, 2012
  • Disney's Approach to Business Excellence, Disney Institute, 2009
  • Event Planning and Implementation Training, CAMEX – NACS, 2003
Technical Skills
  • Fundraising Software: Greater Giving, e Tapestry, Raiser's Edge
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Resume Overview

Companies Worked For:

  • Vulcan Park and Museum Foundation
  • Howard University Bookstore (HUB)
  • American Heart Association & American Stroke Association

School Attended

  • Oberlin College

Job Titles Held:

  • Special Events Coordinator
  • Marketing Manager/Events Manager
  • Sr. Director, Birmingham Heart Ball

Degrees

  • Bachelor of Arts : English , 1999

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