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Jessica Claire
  • Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
  • Home: (555) 432-1000
  • Cell:
  • resumesample@example.com
Summary

Talented and driven Marketing Specialist with years of experience as a Communications Specialist with extensive experience in media relations and special event planning. I'm a Creative and highly-motivated person who drafts engaging and effective marketing content.


Master in producing content for optimal and effective marketing programs, and Specialist in communicating insights and ideas effectively. Motivated to listen, learn and take innovative steps to create initiatives exceeding client expectations.


High level of attention to detail; organizational abilities. Expert in the technical, conceptual and content development of sales-driving collateral, with the ability to drive record-high marketing campaign response rates and execute successful product launches.

Highlights
  • Strong work ethics
  • Positive attitude
  • Creative Problem Solving
  • Time management abilities
  • Excellent team player
  • Self confidence
  • Analytical Skills
  • Good Communication Organizational Skills
  • Ability to accept and learn from criticism
  • Work Well Under Pressure
  • Ability To Multi-Task
  • Product positioning & branding.
  • Mobile marketing
  • Customer service-oriented
  • Deadline-driven
  • Advertising
  • Innovative
  • Competitive analysis
  • Google ads
  • Google words
  • Google analitycs
  • Alexa
  • ROI
  • Marketing strategies and campaigns.
  • Focus group & market research.
Experience
Social Media & Marketing Specialist, 02/2015 to 04/2015
Penn FosterBoston, MA,
  • Execute tests.
  • Collect and analyze data.
  • Identify trends and insights. in order to achieve maximum ROI in paid search campaigns.
  • Track, report, and analyze website analytics, PPC initiatives and campaigns.
  • Manage campaign expenses, (staying on budget, estimating monthly costs and reconciling discrepancies)
  • Optimize copy and landing pages for search engine marketing.
  • Perform ongoing keyword discovery.
  • Expansion and optimization Research.
  • Implement search engine optimization recommendations.
  • Research and analyze competitor advertising links.
  • Develop and implement link building strategy.
  • Work with the development team to ensure SEO best practices are properly implemented.
  • Work with editorial and marketing teams to drive SEO in content creation and content programming.
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Marketing Manager, 11/2014 to 02/2015
AstralabsAustin, TX,
  • Responsible for improving a company's organic search results.
  • Creates and launches SEO campaigns.
  • Identifies areas of improvement.
  • Runs PPC campaigns, and attempts to improve the clients' sites' rankings in major search engines.

PRIMARY RESPONSIBILITIES Review and analyze client sites for areas that need to improved, deleted, or revised.


Prepare detailed strategy reports.

Identify the least expensive but most powerful and profitable keywords for client sites.

Improve a company's organic search results.

Write effective headlines, body copy, and websites.

Ensure websites are filled with optimal keywords.

Place keywords appropriately in copy to gain most search engine traffic. Write effective call-to-action statements.

Write original, powerful SEO content for blogs and websites.

Implement off-page SEO content strategies such as coding.

Effectively use header tags.

Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.

Strategize ways to improve and track site performance.

Compile and present SEO performance reports.

Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking.

Create advanced SEO strategies.

Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.

Marketing & SEO Specialist, 10/2012 to 09/2014
Arrow Electronics Inc,New Haven, CT,
  • Creates and launches SEO campaigns, identifies areas of improvement, runs PPC campaigns, and attempts to improve the clients' sites' rankings in major search engines.
  • Review and analyze client sites for areas that need to modified according to clients needs for the best organic SEO.
  • Prepare detailed strategy reports. Identify the least expensive but most powerful and profitable keywords for client sites.
  • Run pay-per-click campaigns.
  • mprove a company's organic search results.
  • Write effective headlines, body copy, and websites.
  • Ensure websites are filled with optimal keywords.
  • Place keywords appropriately in copy to gain most search engine traffic. Write effective call-to-action statements.
  • Implement off-page SEO content strategies such as coding.
  • Effectively use header tags.
  • Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.
  • Strategize ways to improve and track site performance.
  • Compile and present SEO performance reports.
  • Adjust PPC campaigns as needed.
  • Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns. Responsible for designing, creating, and delivering marketing programs to support the growth and expansion of company products and services.
  • Develops sales presentations and provides reports based on information collected such as marketing trends, competition, new products, and pricing.
  • Familiar with a variety of the field's concepts, practices, and procedures. Experience and judgment to plan and accomplish goals.
  • Performs a variety of tasks. A wide degree of organizational creativity.
Marketing Intern, 07/2010 to 03/2012
Ellucian Inc.Belmont, NC,
  • Develop and implement an encompassing advertising plan for OSI events, activities, office initiatives; including fliers, social media, web, promotional items.
  • Establish and coordinate OSI presence on campus, including in-person tabling, OSI swag, and creative marketing avenues.
  • Manage OSI Facebook & Instagram accounts using set standards. Administer Electronic Reader Board use using set standards.
  • Develop processes in compliance with University standards, policies & guidelines.
  • Explore and propose updates/enhancements and new options for meeting office goals via advertising.
Education
BA: Marketing, Expected in 2013
Edmonton collage - Edmonton, AB
GPA:
  • E-commerce coursework
  • Legal Marketing and Management seminar
  • Social Media and Communications coursework
  • Online marketing.
  • Advertising Coursework.
  • Direct Response Marketing
  • Digital Marketing
  • Integrated Branding
  • Marketing Math
Accomplishments
  • Tae kwon do black belt

The guiding principles, or tenets, of taekwondo are these:


Courtesy- Be polite to one another, be ashamed of your faults, and treat people fairly


Integrity- Know right from wrong and have a conscience. If you're wrong, feel guilty


Perseverance-Be patient and steadfast in working toward goals. This means be determined and don't give up


Self Control -You need to have self control so things don't get out of hand when sparring or just in real life


Indomitable Spirit- Be honest and help people even if they are getting hurt or struggling, no matter whom they are. Don't be beaten down. If you have a rough time, just never give up.



Family business


Hydroponic Strawberry and lettuce Farm

  • Aquaponics & green house experience
  • EC ratings
  • feeding plants
  • Ph verify
  • pest identification
  • Irrigation ( repairs and troubleshooting)
  • super cropping
  • 2.-Production and Processing
  • 3.- Technical assistant ( one to one )
  • 4.- plant breeding
  • 5.- sales and marketing
  • Knowledge of principles and methods for showing, promoting, and selling products or services
  • Dedicated sales person with an incredible sense of understanding and solving customer needs, diplomacy
  • and professionalism
  • I provided the best attitude even on the most stressful situations by working extra
  • I increase yields up to 35% using my cropping and cloning technics
  • Regulate plant feeding with a very strict nutrient organic formula and regulate ph within the ph/EC chart
  • Chemistry: Knowledge of the chemical composition, structure, and properties of substances and of the
  • chemical processes and transformations that they undergo
  • knowledge of plants and their care
  • practical skills
  • the ability to understand and follow health and safety regulations for proper plant growth
  • the ability to work either alone or in a team
  • customer service and money handling skills for garden centre work
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions
  • conclusions or approaches to problems
  • Complex Problem Solving - Identifying complex problems and reviewing related information to develop and
  • evaluate options and implement solutions
Certifications
Presentations
Develops sales presentations and provides reports based on information collected such as marketing trends
Skills

Marketing, Search Engine, Clients, Coding, Engines, Its, Organic Search, Security, Shipping, Web Design, New Products, Pricing, Sales, Sales Presentations, Advertising, Branding, Promotional, And Selling, Black Belt, Chemistry, Cloning, Customer Service, Health And Safety, Increase, Irrigation, Organizational Skills, Problem Solving, Receptionist, Retail Sales, Sales And, Selling Products, Solutions, Workforce Planning, And Marketing, Best Practices, Budget, Content Creation, Estimating, Optimization, Reconciling, ROI, Search Engine Marketing, Search Engine Optimization

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School Attended

  • Edmonton collage

Job Titles Held:

  • Social Media & Marketing Specialist
  • Marketing Manager
  • Marketing & SEO Specialist
  • Marketing Intern

Degrees

  • BA

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