Social Media Marketing Specialist resume example

• Responsible for improving a company's organic search results.
• Creates and launches SEO campaigns.
• Identifies areas of improvement.
• Runs PPC campaigns, and attempts to improve the clients' sites' rankings in major search engines.

PRIMARY RESPONSIBILITIES Review and analyze client sites for areas that need to improved, deleted, or revised.

Prepare detailed strategy reports.

Identify the least expensive but most powerful and profitable keywords for client sites.

Improve a company's organic search results.

Write effective headlines, body copy, and websites.

Ensure websites are filled with optimal keywords.

Place keywords appropriately in copy to gain most search engine traffic. Write effective call-to-action statements.

Write original, powerful SEO content for blogs and websites.

Implement off-page SEO content strategies such as coding.

Effectively use header tags.

Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.

Strategize ways to improve and track site performance.

Compile and present SEO performance reports.

Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking.

Create advanced SEO strategies.

Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.

• Creates and launches SEO campaigns, identifies areas of improvement, runs PPC campaigns, and attempts to improve the clients' sites' rankings in major search engines.
• Review and analyze client sites for areas that need to modified according to clients needs for the best organic SEO.
• Prepare detailed strategy reports. Identify the least expensive but most powerful and profitable keywords for client sites.
• Run pay-per-click campaigns.
• mprove a company's organic search results.
• Write effective headlines, body copy, and websites.
• Ensure websites are filled with optimal keywords.
• Place keywords appropriately in copy to gain most search engine traffic. Write effective call-to-action statements.
• Implement off-page SEO content strategies such as coding.
• Effectively use header tags.
• Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.
• Strategize ways to improve and track site performance.
• Compile and present SEO performance reports.
• Adjust PPC campaigns as needed.
• Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns. Responsible for designing, creating, and delivering marketing programs to support the growth and expansion of company products and services.
• Develops sales presentations and provides reports based on information collected such as marketing trends, competition, new products, and pricing.
• Familiar with a variety of the field's concepts, practices, and procedures. Experience and judgment to plan and accomplish goals.
• Performs a variety of tasks. A wide degree of organizational creativity.

• Develop and implement an encompassing advertising plan for OSI events, activities, office initiatives; including fliers, social media, web, promotional items.
• Establish and coordinate OSI presence on campus, including in-person tabling, OSI swag, and creative marketing avenues.
• Manage OSI Facebook & Instagram accounts using set standards. Administer Electronic Reader Board use using set standards.
• Develop processes in compliance with University standards, policies & guidelines.
• Explore and propose updates/enhancements and new options for meeting office goals via advertising.