Social Media Marketing Coordinator Resume Example

• Brought on board to develop, maintain and promote company's digital brand as well as manage social media profiles for three internal brands: Traffic Builders, Conduit Digital Marketing and LocalX Marketing, organically expanding audience to over 1,600 followers within 1-year period.
• Planned content calendar for different online channels and led creative team in developing content for blogs, videos, podcasts, webinar live-streams, infographics and e-books.
• Monitored day-to-day digital presence, measured social media analytics and generated weekly and monthly reports for measuring success metrics such as audience growth and engagement that ultimately steered content marketing efforts and overall marketing strategy.

Selected Accomplishments

• Played instrumental role in launching company's new agency division, Conduit Digital Marketing to serve advertising agencies through white label digital marketing services; developed overall content marketing strategy with specific focus on LinkedIn.
• Functioned as producer, co-writer, and co-host for educational video series, Conduit Classroom for teaching the basics of digital marketing. Succeeded in delivering higher audience engagement and click-through rates on LinkedIn.
• Launched long-form talk show/podcast Coffee with Conduit covering hot topics in marketing and digital media.Co-hosted an episode which became the most popular upload on Conduit's YouTube channel, with over 900 views.
• Created organic social media campaign, the #GaryVeeChallenge to drive awareness of Conduit's exclusive fireside chat with Gary Vaynerchuk, a popular entrepreneur and social media influencer. Shared and promoted live-stream of the event across social channels, driving over 750 users to company website.
• Drove social media engagement and audience growth for Pepsi Frontline Careers and the Tourism Bureau of Toledo, Ohio by monitoring activity and responding to audience comments on Facebook and Instagram.