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Social Media Marketing Coordinator Resume Example

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SOCIAL MEDIA MARKETING COORDINATOR
Assistant Media Planner

Enthusiastic and creative marketing strategist with agency experience and a background in social media seeking to leverage experience in promoting companies in positive way and developing mass communications messages. Passionate for devising strategic digital marketing campaigns to build brand image, inform general public of promotions and initiatives and influence targeted audiences. Astute in utilizing metrics to monitor campaign results.

Professional Experience
Yard Solutions - Social Media Marketing CoordinatorGroveport , OH12/2018 - 01/2020
  • Brought on board to develop, maintain and promote company's digital brand as well as manage social media profiles for three internal brands: Traffic Builders, Conduit Digital Marketing and LocalX Marketing, organically expanding audience to over 1,600 followers within 1-year period.
  • Planned content calendar for different online channels and led creative team in developing content for blogs, videos, podcasts, webinar live-streams, infographics and e-books.
  • Monitored day-to-day digital presence, measured social media analytics and generated weekly and monthly reports for measuring success metrics such as audience growth and engagement that ultimately steered content marketing efforts and overall marketing strategy.

Selected Accomplishments

  • Played instrumental role in launching company's new agency division, Conduit Digital Marketing to serve advertising agencies through white label digital marketing services; developed overall content marketing strategy with specific focus on LinkedIn.
  • Functioned as producer, co-writer, and co-host for educational video series, Conduit Classroom for teaching the basics of digital marketing. Succeeded in delivering higher audience engagement and click-through rates on LinkedIn.
  • Launched long-form talk show/podcast Coffee with Conduit covering hot topics in marketing and digital media.Co-hosted an episode which became the most popular upload on Conduit's YouTube channel, with over 900 views.
  • Created organic social media campaign, the #GaryVeeChallenge to drive awareness of Conduit's exclusive fireside chat with Gary Vaynerchuk, a popular entrepreneur and social media influencer. Shared and promoted live-stream of the event across social channels, driving over 750 users to company website.
  • Drove social media engagement and audience growth for Pepsi Frontline Careers and the Tourism Bureau of Toledo, Ohio by monitoring activity and responding to audience comments on Facebook and Instagram.
Achieve3000 - Social Media/Digital Marketing Summer AssociateCity , STATE06/2017 - 09/2017
  • Drove efforts in managing the company's social media presence, increasing audience engagement across channels by 50% from the previous quarter.
  • Proposed ideas for two social media contests that were implemented in future campaigns.
Jenkinson's Boardwalk & Aquarium - Social Media/Event Marketing InternCity , STATE06/2017 - 09/2017
  • Reported to Head of Marketing and Director of Social Media, and oversaw cross-functional team of entertainers, performers, and guest services staff during events.
  • Functioned as moderator during weekly family events, curated user-generated content to promote Jenkinson's events and attractions across social media platforms. Documented and edited video content generating over 80,000 views on Facebook.
  • Served as media spokesperson and VIP guest relations guide during special events such as the New Jersey Devils Beach Bash, a News-12 New Jersey segment about the aquarium's sea turtle rehabilitation efforts, and a charity fundraiser event for the Children's Hospital of Philadelphia.
Skills
  • Digital Marketing Strategy
  • Brand Development
  • Creative Strategy Planning
  • Media Relations
  • Market Research & Data Analysis
  • Stakeholder Management
  • Project Coordination
  • Cross-functional Team Collaboration
  • Reporting/Metrics Management
  • B2B Sales/Marketing
Technical Competencies
  • Adobe Creative Suite: Photoshop, InDesign, Illustrator, Premiere Pro
  • Social Ads Platforms: Facebook/Instagram Ads Manager, LinkedIn Campaign Manager
    Microsoft Office Suite
  • Cision / PR Newswire
  • Social Media Management Tools: Hootsuite, Social Report, Facebook/Instagram Creator Studio
    CRM Platforms: Salesforce, LinkedIn Sales Navigator
  • Google Analytics Certified
Education
Loyola University MarylandCity, StateBachelor of Arts: Communication

Class of 2018

Major: Public Relations & Advertising

Minor: Marketing

GPA: 3.6/4.0

Student Associations

The Odyssey | Social Media Director & Journalist

  • Managed social media channels for the Loyola University Maryland Chapter of The Odyssey online magazine.
  • Wrote and published a variety of articles and opinion pieces that reached over 50,000 total shares.

The Greyhound | Social Media Editor

  • Managed social media channels for Loyola's student-run newspaper.
  • Promoted articles and school news across Facebook and Twitter and engaged with readers and followers on a daily basis.
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Resume Overview

School Attended

  • Loyola University Maryland

Job Titles Held:

  • Social Media Marketing Coordinator
  • Social Media/Digital Marketing Summer Associate
  • Social Media/Event Marketing Intern

Degrees

  • Bachelor of Arts : Communication

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