Since 2004, managed search engine optimization,
online marketing and social media for 30+ businesses within the United
Extensive experience in SEO, Internet Marketing and Social Media. Strong communication and writing skills. Demonstrated ability to manage multiple projects
Work well independently and as a cooperative
team member, great organizational skills.
strategic development of internet marketing (SEO/SEM) campaigns to improve
clients' website ranking, traffic and brand awareness. As a result, organic
traffic for the top 3 accounts increased by approximately 25% compared to the previous
Develop and manage online
marketing through PPC campaigns, banner ads, paid submission, and e-mail
marketing. Measure and analyze campaign effectiveness via analytics. Create
successful marketing & advertising campaigns to increase brand
awareness and visibility. Foster and maintain relationships with marketing
& advertising vendors.
Analyze each campaign
with business owners to develop better strategies to reach goals.
Manage and maintain
client websites; including updating meta keywords, img-alts, page titles, descriptions,
content updates, copy writing, adding/removing pictures, image re-sizing, website
publishing, domains & hosting.
Manage and maintain various
social media platforms for businesses in order to enhance overall online
reputation, visibility and increase visits.
Worked collaboratively with the Information Technology department through two site rebuilds, actively participating in site development, design, layout, content, and usability for thingsremembered.com.
Achieved 108% of Things Remembered's 2000 Sales forecast after site rebuild.
Received numerous awards for new website design and surpassing sales goals.
Responsible for all e-channel communications, digital content & product copy.
Managed website promotions to ensure consistency across all store channels.
Managed e-mail marketing campaigns, and monitored the effectiveness of marketing tactics via analytics.
Conducted ongoing research and evaluated competitive websites as well as researched and analyzed e-commerce trends and technologies.
Coordinated product photo shoots and determined best photographic content for online use.
Approved photos to be utilized, digitized images and integrated onto web site.
Bachelor of Arts: CommunicationsUniversity of North Carolina at Greensboro － Greensboro, North Carolina