Since 2004, managed search engine optimization,
online marketing and social media for 30+ businesses within the United
States.
Highlights
Search Engine Optimization
Online Marketing
Social Media Marketing
E-mail Marketing
PPC Advertising
Dreamweaver
Ā
WordPress
SquareSpace
Adobe Photoshop
Google & MSN Analytics
Google AdWords
Webmaster Tools
Education
University of North Carolina at GreensboroGreensboro, North CarolinaExpected in ā āBachelor of Arts:Communications - GPA:
Skills
Extensive experience in SEO, Internet Marketing and Social Media. Strong communication and writing skills. Demonstrated ability to manage multiple projects
effectively.
Work well independently and as a cooperative
team member, great organizational skills.
Experience
Self-employed - SEO/Internet Marketing Consultant City, STATE, 2004 - Current
Led
strategic development of internet marketing (SEO/SEM) campaigns to improve
clients' website ranking, traffic and brand awareness. As a result, organic
traffic for the top 3 accounts increased by approximately 25% compared to the previous
year.
Develop and manage online
marketing through PPC campaigns, banner ads, paid submission, and e-mail
marketing. Measure and analyze campaign effectiveness via analytics. Create
successful marketing & advertising campaigns to increase brand
awareness and visibility. Foster and maintain relationships with marketing
& advertising vendors.
Analyze each campaign
with business owners to develop better strategies to reach goals.
Manage and maintain
client websites; including updating meta keywords, img-alts, page titles, descriptions,
content updates, copy writing, adding/removing pictures, image re-sizing, website
publishing, domains & hosting.
Manage and maintain various
social media platforms for businesses in order to enhance overall online
reputation, visibility and increase visits.Ā
Things Remembered, Inc - e-Commerce Communications Specialist City, STATE, 01/2000 - 08/2001
Worked collaboratively with the Information Technology department through two site rebuilds, actively participating in site development, design, layout, content, and usability for thingsremembered.com.
Achieved 108% of Things Remembered's 2000 Sales forecast after site rebuild.
Received numerous awards for new website design and surpassing sales goals.
Responsible for all e-channel communications, digital content & product copy.
Managed website promotions to ensure consistency across all store channels.
Managed e-mail marketing campaigns, and monitored the effectiveness of marketing tactics via analytics.
Conducted ongoing research and evaluated competitive websites as well as researched and analyzed e-commerce trends and technologies.
Coordinated product photo shoots and determined best photographic content for online use.
Approved photos to be utilized, digitized images and integrated onto web site.
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