Skilled Senior Marketing Product Specialist who fully understands the nature of selling the Endless Pools product and is eager to contribute to team success with direct and first hand extensive knowledge of the product and its accompanying marketing strategy and sales objectives! First-rate attention to detail via 20 years of proven, dynamic marketing experience in the ultra-luxury automotive industry which led to consistent recognition as a top contributor to highest leads-to-sales conversion.
Skills
Presentational product sales
Sales price structures and fact checking
Database management
Communications management with diverse team members
Strategic planning and budgeting
Sales forecasting, campaign management and development
Customer demographics
Product branding and digital marketing
Market analysis and research methods
Employee training
Education
Pennsylvania State UniversityUniversity Park, PAExpected in 04/1988 ā āBachelor of Arts:Speech Communications - GPA:
Planned and executed exclusive events and marketing programs at the highest level of luxury lifestyle by engaging personally with high-end customers, producing sales via "grass roots activations" approach of qualifying leads.
Implemented personalized customer engagement procedures for data collection and analysis, resulting in repeat customers commissioning unique motorcars priced from $300,000 to $700,000.
Informed supervisors and corporate leaders on markets and regional sales needs to best meet customer needs and maximize revenue.
Coordinated with social media, public relations and other teams to execute new USA and global product introductions.
Adapted marketing and sales pricing plans to specific audiences based on customer research.
Identified appropriate marketing channels and target customers for sales campaigns.
Recorded "hot customer prospects" personal leads information via databases, streamlining analysis procedures for efficiency and accuracy.
Informed supervisors and company leaders on markets and regional sales needs to best meet customer needs and maximize revenue.
Adapted sales marketing plans to specific audiences based on customer interest and lifestyle profile.
Worked with corporate sales team in coordinated approach to marketing exclusive vehicle previews for private sales presentations and client meetings.
Developed campaigns and specific marketing strategies for dealership clients throughout the entire USA.
Mentored and guided sales staff at the dealership level for optimizing marketing strategy and communications planning for exclusive product offerings.
Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
Planned and executed events and marketing programs, producing quantifiable sales conversions from qualified leads.
Trained and mentored entry-level fellow Product Specialists on data analysis and company protocols, best practices and effective customer engagement protocols.
Cognizant Technology Solutions - Senior Product Specialist King Of Prussia, PA, 08/2001 - 04/2014
15 years of being an integral member of the marketing and promotional face of the brand by positively influencing and driving customers to regional dealerships across the entire USA which led to a consistent highest leads-to-sales conversion ratio.
Monitored sales data and made adjustments to marketing campaigns,
Identified appropriate marketing channels and target customers for campaigns.
Mentored and guided fellow Product Specialists team members on best practices for successful and effective customer engagement, as well as product knowledge trainings.
Studied demographic data to determine optimal sales targets, competitor luxury offerings and sales tactics for persuasion.
Exceeded sales goals consistently while utilizing digital sales database programs to track key metrics for specific VIP customer driving experiences across the USA.
Coordinated and executed exclusive experiential marketing events, such as Ride and Drives in order to introduce customer prospects to new vehicle launches, producing quantifiable sales from qualified leads.
Introduced new global product offerings at trade shows as well as dealership sales staff trainings, and suggested new product positioning within the portfolio.
Stayed updated on market trends, zoning uses and regulations of the surrounding regions for purposes of performing detailed narrative appraisals of complex and highly specialized commercial and industrial properties, such as cemeteries, quarries, office buildings, hotels, and super regional shopping malls.
Performed field research and property inspections, gathered and analyzed pertinent market information on properties to compare and help make value determinations.
Communicated with clients to understand needs, scope and progress of the assignments, as well as increasing client satisfaction by resolving concerns and issues.
Devoted special emphasis to punctuality and worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately.
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