Senior Marketing Coordinator Resume Example

Role - Directed overall strategy and Marketing Campaigns for 3 Agents to increase brand awareness and lead generation.

Responsibilities

• Web Design: Created initial website design and oversaw all web development.
• Social Media Management: Created social media channels and implemented overall content strategy +
• Email Marketing: Ran all email marketing campaigns optimized for high conversion rates.
• CRM Management: Oversaw and managed the CRM to ensure all parts of the sales funnel were properly attended to.
• AD Campaign Management: Ran all social media and google ad campaigns
• Customer Engagement: Set up customer engagement systems to maintain customer relationships, receive testimonials & referrals to maintain pipeline quotas.

Results

• Generated 15 New Leads per Agent
• Closed 15 Deals in Total and moved 7 Deals To Escrow Prior to my departure
• 35 percent email response ratio increase from 40 to 75 percent
• 20% engagement and following increase on social media channels

Role - Managed Afterschool Programs for Kids, while assisting our Site Director in team member management to ensure all programs were executed effectively. Also ran all marketing campaigns to boost program attendence.

Responsibilities

• Scheduled and created programs for photography, sports, financial literacy and education, while managing student's progress throughout the courses.
• Scheduled and managed photography of the club to be presented on social media and websites for marketing initiatives.
• Assisted and managed technical issues with IT at perspective clubs.
• Provided full Spanish to English translation services of essential documents.
• Ran Social Media for two clubs and ran social media ads to acquire new users.
• Did direct marketing with brochures to local schools to show interest in our programs.

Results

• Acquired 25 new students for our club as a result of marketing initiatives.