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Senior Marketing Coordinator Resume Example

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SENIOR MARKETING COORDINATOR
Summary

A trilingual, dynamic creative offering a vast array of marketing and sales skills including specialization in SEO, Copywriting, Email Marketing, Content creation, web design, social media and CRM management. My experience allows me to create data-driven marketing systems while building and managing teams to implement those systems effectively. I take each project towards a common goal - finding and optimizing a process to creatively extract the value each brand has to offer while connecting that value to those who benefit the most from it.

Experience
Senior Marketing Coordinator / Hdr, Inc. - WV, State06/2019 - Current

Role - Oversaw all strategy, execution and optimization of all marketing campaigns while supporting the Director of Marketing in the development of marketing systems to enhance the sales process. Also supported the hiring & management of marketing personnel.

Responsibilities

  • Brand Development: Created a customized brand manual that outlined all brand guidelines & Outlined Target Buyer Personas
  • Paid Social Media + Google Ads: Created and deployed paid social media and google ad funnels
  • Web Design + SEO Management: Created initial website design and oversaw all web development + Conducted On-Site and Off-Site SEO campaigns to drive up digital authority on target keywords.
  • Social Media Management + Analytics: Managed all content & AD campaigns + Conducted Weekly Analytics to gauge campaign viability including UTM tracking.
  • Email Marketing Management + Analytics: Ran all email marketing drip campaigns and a/b testing for optimization.
  • Events Marketing + PR: Managed marketing communications and public relations to maximize branding initiatives
  • Marketing Team Management: Oversaw, hired and mentored marketing personnel to execute campaigns.

Results

  • 25% increase in company revenue
  • 40% Email Response Rate
  • 5.0% website conversion rate
  • 100 % website traffic increase
  • 25% click through rate on ad campaigns
  • Helped close deals with Doordash, Delivery.com, and Wal-Mart.
Marketing Director / Fay Servicing - Farmers Branch , TX11/2018 - 06/2019

Role - Directed overall strategy and Marketing Campaigns for 3 Agents to increase brand awareness and lead generation.

Responsibilities

  • Web Design: Created initial website design and oversaw all web development.
  • Social Media Management: Created social media channels and implemented overall content strategy +
  • Email Marketing: Ran all email marketing campaigns optimized for high conversion rates.
  • CRM Management: Oversaw and managed the CRM to ensure all parts of the sales funnel were properly attended to.
  • AD Campaign Management: Ran all social media and google ad campaigns
  • Customer Engagement: Set up customer engagement systems to maintain customer relationships, receive testimonials & referrals to maintain pipeline quotas.

Results

  • Generated 15 New Leads per Agent
  • Closed 15 Deals in Total and moved 7 Deals To Escrow Prior to my departure
  • 35 percent email response ratio increase from 40 to 75 percent
  • 20% engagement and following increase on social media channels
Development Professional & Marketing Coordinator / Boys And Girls Club - City , STATE01/2018 - 12/2018

Role - Managed Afterschool Programs for Kids, while assisting our Site Director in team member management to ensure all programs were executed effectively. Also ran all marketing campaigns to boost program attendence.

Responsibilities

  • Scheduled and created programs for photography, sports, financial literacy and education, while managing student's progress throughout the courses.
  • Scheduled and managed photography of the club to be presented on social media and websites for marketing initiatives.
  • Assisted and managed technical issues with IT at perspective clubs.
  • Provided full Spanish to English translation services of essential documents.
  • Ran Social Media for two clubs and ran social media ads to acquire new users.
  • Did direct marketing with brochures to local schools to show interest in our programs.

Results

  • Acquired 25 new students for our club as a result of marketing initiatives.
Core Competencies

Linguistics

  • Tri-lingual Fluency: Spanish, Italian, English
  • Conversational in Farsi
  • Clear, Effective Communication Kills

Photography

  • Product + Portrait Photography/Videography
  • Adobe Suite Photo/Video Editing - After Effects, Photoshop, Lightroom

Marketing

  • Front End Web Design and styling: HTML/CSS/JS via Wordpress
  • SEM & Search Engine Optimization: Keyword Strategy on SEMRUSH + Google Analytics, Off-site & On-Site SEO
  • UI/UX Research + Wireframing via Adobe XD
  • CRM + Email Marketing Campaign Management via Salesforce and Hubspot
  • Social Media Analytics & Management via Sprout Social + Hootsuite
  • Brand-building, Content Strategy, & Development
  • AD Campaign Management via Google PPC Ads and Facebook Ads
  • Graphic Design: Infographics, Brochures and Newsletters on Adobe Illustrator
  • Copywriting: Blogs, Emails, Case Studies, Whitepapers
  • Web Traffic Analytics + Onsite optimization via Google Analytics
  • Microsoft Office(Excel, Powerpoint, Word) Proficiency
  • Marketing campaign management + Event Planning and Execution

Management

  • Project Management + Execution via Github, Trello, Asana
  • Marketing/Sales Personnel Management
Education and Training
LIBERTY UNIVERSITY - City, State2018Bachelor of Science: Criminal Psychology
HILLCREST CHRISTIAN SCHOOL - City, State2014High School Diploma
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How this resume score could be improved?

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72Average
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Resume Overview

School Attended

  • LIBERTY UNIVERSITY
  • HILLCREST CHRISTIAN SCHOOL

Job Titles Held:

  • Senior Marketing Coordinator
  • Marketing Director
  • Development Professional & Marketing Coordinator

Degrees

  • LIBERTY UNIVERSITY - City, State 2018 Bachelor of Science : Criminal Psychology
    HILLCREST CHRISTIAN SCHOOL - City, State 2014 High School Diploma

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