Event Planning Event Production Video Production Marketing
Extensive event planning and management experience spans conferences, trade shows, meetings, parties
and launch events. Possess exceptional organizational abilities and advanced communication skills. Also
offer expertise in marketing, PR, video production, and website management.
Recognized by clients and colleagues as a proactive, high-energy and inclusive leader who gets results.
Passionate about planning and executing successful events - equally comfortable with small-scale local
events, large national conferences and trade shows with multiple exhibitors. Strong network of connections
and proven ability to lead diverse teams of volunteers, vendors, members and employees.
I cannot say enough wonderful things about Lisa.
She is very hardworking and organized.
Lisa is always
looking for new ways to exceed expectations and make every event memorable.
She is not afraid of hard
work and always rises to the occasion." Kimberley Burk, Burk Professional Solutions
"I have never met anyone as friendly, professional, and event savvy as Lisa.
Her personal attention to detail
and vendor relationships save time and money.
If you have the opportunity to work with Lisa, take it - she
will exceed your expectations." Patti Doner, Texas Association of Health Plans
"Lisa is the most accommodating and dedicated member of any organization that we sponsor, period! I
can't think of anyone else that works as diligently as Lisa does in an effort to further the mission of the
organizations she represents.
Lisa is simply the BEST!" Denise Helfand, Wellsoft Corporation.
01/2016 to Current
Senior Event PlannerCompany Name － City, State
Founded and currently run boutique agency providing event management and video production services
to corporations, non-profits, trade associations, and politicians.
Drive sales, marketing and business
development; conceive, organize and manage events including openings, launches, parties, dinners, and
Coordinate with vendors, negotiate contracts, and manage all event logistics and staffing.
Designed, planned and executed launch party for new bank in the Domain Northside; devised theme,
décor, invitation and promotional products and delivered outstanding event within budget, attracting
a crowd larger than the space
Secured additional contract with bank client following above success; currently planning quarterly
community events designed to attract entrepreneurs and business leaders as new clients.
Produced video for event honoring Austin's fastest growing companies, working closely with PR firm to
Coordinated successful dinner honoring Texan politician; managed contract negotiations, F&B
selections, floor layout, décor, press and media, video production and event staffing; invited to
coordinate a similar event the following year as a result.
Designed, planned and executed multiple annual conferences for an Austin-based investment firm;
met all room block targets and delivered 3 successful events on budget.
Shot and produced a number of patient testimonial videos for a newly launched trade association,
driving rapid membership gains through a series of marketing videos and serving as an integral part of
the association's marketing team.
TEXAS ASSOCIATION OF FREESTANDING EMERGENCY CENTERS | NATIONAL ASSOCIATION OF FREESTANDING.
01/2014 to Current
ManagerCompany Name － City, State
Events, Membership & Operations (Director-level role)
Stepped into newly created role and quickly defined responsibilities, set up systems and established
Managed events, operations and membership recruiting/retention for two rapidly growing trade
associations (local and national).
Duties include budget management, event direction, marketing, venue
selection, contract negotiation, event staffing and general office administration /operations.
Maintained 95% retention of members and sponsors through successful events, relationship building
and targeted marketing.
Designed and executed two successful national conferences/tradeshows; selected venues,
negotiated contracts, devised layouts, selected F&B, created sponsorship deals, and managed shows.
Grew event 20% in 2015 and another 20% in 2016 without increasing staffing.
Cut projected costs 30% by handling all event planning in-house.
Earned rave reviews from attendees.
Coordinated multiple events for Texas association; continually increased attendance by arranging
high-quality and memorable educational events.
Facilitated 100% annual growth by establishing structured processes for operations and events.
01/2012 to 01/2014
Event PlannerCompany Name － City, State
Purchased franchise and built client base from the ground up.
Built clientele through proactive community
networking - secured contracts with New York Life, Covert Chevrolet, Frost Bank, Peal Rock Capital, I/O
Denim and Urban Land Institute among others.
Planned and managed two annual awards dinners for a major life insurance company; managed
venue selection, contract negotiations, awards, and all décor and entertainment.
Produced successful event for apparel manufacturer; surprised client by coming in 20% under budget.
Conceived, planned and executed Total Health Fest event; developed name and logo, secured
exhibitors and managed all marketing and PR; secured numerous sponsors and garnered local media
coverage for the event; donated the proceeds to a local charity.
01/2011 to 01/2014
Office ManagerCompany Name － City, State
Held a wide range of duties serving as office manager while also overseeing 3 Homeowner's Associations
(HOAs) including attending meetings and managing accounts.
Repaired damaged HOA relationships by listening carefully, addressing needs, and keeping all
commitments; earned full-time job offer from one organization as a result of success.
Research AssistantCompany Name
Investor Relations - Dell Computer Corporation.
Education and Training
MS: Recreation, Sport and Tourism Tourism/Event MarketingUniversity of Illinois － City, StateRecreation, Sport and Tourism Tourism/Event Marketing
BS: Recreation, Sport and Tourism Tourism ManagementTexas A&M University － City, StateRecreation, Sport and Tourism Tourism Management
Texas A&M University's Event Management Certification Program and AustinCommunity College
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University of Illinois
Texas A&M University
Job Titles Held:
Senior Event Planner
MS : Recreation, Sport and Tourism Tourism/Event Marketing BS : Recreation, Sport and Tourism Tourism Management Texas A&M University's Event Management Certification Program and Austin
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