senior director digital products resume example with 13+ years of experience

(555) 432-1000,
Montgomery Street, San Francisco, CA 94105
Professional Summary
  • Resourceful 'do the right thing' leader with over 9 years experience challenging thinking to build and deliver strategies that optimizes user experiences and achieves performance goals from development through execution.
  • Recognized as a leader in setting roadmaps, identifying customer needs, solutions to complex problems, and building efficient cross-functional teams.
  • Extensive experience in healthcare, product strategy and software delivery (SLDC), process improvement, and audit and regulatory compliance.
  • Clear communicator with strong abilities to build and maintain relationships across all business levels, both internal and external.
  • Passionate people manager who works closely with direct reports to find opportunities for each to grow, develop professionally and to contribute to overall team and company goals and initiatives.
  • Product Management (SLDC)/SAFe Agile
  • Collaborative/Team Leadership
  • Stakeholder Relationships
  • Healthcare/Market knowledge - Commercial/Medicare
  • Key Performance Indicators
  • Staff Management
Graduate School of Management, Boston University Boston, MA Expected in 05/2012 MBA : Strategy And Entrepreneurship - GPA :

Studied part-time while continuing to work full-time. Directly applied in-class skills to the workplace. Drove a strategic industry shift into healthcare.

  • Hult Global Case Challenge, Boston Regional Winner/Global Finalist as the only team comprised of part-time MBA students:
  • 5-person team case competition. Other global finalists included Stanford University, SDA Bocconi, University of Belgrade, Hong Kong University of Science and Technology
  • Developed a business model and plan to have bottom of the pyramid purchases of cell phone minutes help fund local water and sanitation projects
  • Key Courses: European Field Seminar, Starting New Ventures
College of Communication, Boston University Boston, MA Expected in 05/2004 Bachelor of Science : Communication, Advertising, English Literature - GPA :
Work History
Walgreens - Senior Director, Digital Products
Eureka, CA, 01/2015 - Current

Healthcare carrier driving strategies under CVS Health to drive end to end consumer changes in healthcare engagement, delivery and costs.

  • Currently owns the roadmap and portfolio of features in Aetna Health that have the highest utilization and transactional volume across all of the Aetna Healthcare Business. Contributing to increases in digital utilization across eligible population, most recently up to 37% of web and 13% of mobile app usage over 3 years with increases in app store ratings iOS 2.5 to 4.6, Android 2.1 to 3.9.
  • With an ever changing healthcare landscape and user feedback consistently coming in, focused on continued iterations in user experience to help members better understand their healthcare costs and to easily understand their benefits so they do not avoid care or engage in costly care. Primary goals are to increase CSAT, drive operational costs down and to support market and membership expansion. Partners closely with product design, engineering and architecture leadership to evolve product and technology vision, building sustainable and dynamic solutions.
  • Responsible for 8-figure budget associated with portfolio of capabilities
  • Works to strategically drive joint value proposition across Aetna and CVS through key digital integrations that generate enterprise value and consumer engagement, most recently, pharmacy and minute clinic.
  • Owns various key stakeholder and partner relationships with Commercial and Medicare businesses, Service Operations and Core Aetna IT.
  • Successfully able to retain and grow talent. Built and manages a team of 8 product managers and product owners providing product direction, and serving as coach, mentor and escalation point.
  • Promoted to Senior Product Director in November 2018 for taking on expanded responsibilities to drive successful and on-time launch of the MVP, new Aetna member website (replacing a legacy 20+ year old platform)
  • Launched Aetna Health mobile first pilot in late 2017, with continued aggressive feature development and large scale membership migration throughout 2018
  • Promoted to Product Director in March 2016. Key leader in developing the foundation for digital transformation with goals to relaunch Aetna's healthcare consumer tools over a 2-year period
  • Started as a Senior Product Manager in 2015 for WellMatch, a healthcare price transparency company in Aetna's Healthagen product incubator organization.
Us Bank - Senior Product Manager
Portland, OR, 07/2014 - 12/2014

Healthcare claims clearinghouse and RCM healthcare technology company

  • Developed partner integration strategies for key PMS/EHR/RCM partners, like, eClinicalWorks. Drove innovative strategies to expand clearinghouse capabilities that aimed to improve overall revenue cycle management for healthcare providers and bills. Built solutions for eligibility and claims processing integration.
  • Key product relationship manager to our largest and most demanding channel partner/client. Frequent partner meetings which included in-person visits, demos, and convention representation.
  • Implemented Pragmatic Marketing framework - market research, personas and positioning development based on a mix of primary outreach to customers and non-customers
Athenahealth Inc. - Senior Business Systems Analyst Associate
Myrtle Point, OR, 01/2013 - 01/2014

Cloud based healthcare services and technology company focused on RCM, EHR and health system management

  • Targeted and transitioned move into healthcare industry.
  • Rapidly built trust and relationships with primary and indirect stakeholders (product ops, service operations, R&D, dev), and key vendors.
  • Current state analysis for legacy applications, identifying existing and enhanced functionality requirements. Documented system and process flows for integrations, and user stories/cases with business and implementation priority
  • Agile/Scrum development (integration across applications, software configuration, process design and coordination with offshore development teams)
  • Rapidly prototyped an internal web app that enabled a solution to the business problem in healthcare, "What's that acronym stand for?" Soon after wiring, we were able to build supporting services and a validated database of terms, to design an easy user experience (including access, ability to crowdsource terms) and to refine and optimize the web app for both browser and mobile experiences
  • Supported ~1000 users across SugarCRM, and OpenAir PSA applications
  • Managed strategic third party relationships filling resource gaps
Vmware, Inc. - Product Manager
Cleveland, OH, 07/2007 - 01/2013

National retail service supplier of electricity, natural gas, and non-commodity electricity-related products

  • Drove continuous growth for our most complex electric product structure end-to-end: sales support, reporting, operations and training. Recognized by leaders as a Top Performer for being a key driver in our completion of a complex consolidation project.
  • Developed "Idealabs," the first systematic process for Innovation across the retail business which brought collaboration amongst all levels of the business and organization - led directly to product development on the strategic roadmap
  • Instituted "voice of customer" to formulize customer sentiments into actionable initiatives. Based on a consistent sentiment to feel a more personalized relationship; led a project to deliver data driven customer specific insights (completed with limited resources on time and budget, led to inbound customer requests and 26% early renewals)
  • Drove business requirements, design specifications, user stories, use case and improved business process which ensured clear understanding of issues and a coordinated approach to solving the problem
  • Designed and partnered with engineering to implement standard product-opportunity structure, enhance auto-contracting and billing structures in a custom SiebelCRM/Lodestar platform
  • Supervised one direct report

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Resume Overview

School Attended

  • Graduate School of Management, Boston University
  • College of Communication, Boston University

Job Titles Held:

  • Senior Director, Digital Products
  • Senior Product Manager
  • Senior Business Systems Analyst Associate
  • Product Manager


  • MBA
  • Bachelor of Science

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