Senior Copywriter Resume Example
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SENIOR COPYWRITER
Summary
Creative and highly-motivated [Strategic Communications Manager] and trained media spokesperson who drafts engaging and effective marketing content. Clients include multiple Fortune 500 companies.
Highlights
Excel in:
| Proficiency in:
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Accomplishments
- Ran communications and public relations efforts on 5[Emmy-award winning] projects with budgets totaling [$0000 for (KSTP-TV - ABC Affiliate)
- Implemented marketing strategies which resulted in xx% growth in students signups
- Developed and implemented an innovative design strategy to improve students enrollment through strategic messaging for six college brands in the Globe Education Network
Experience
Senior Copywriter
October 2013 to CurrentVmly&R － Rogers , AR
October 2013 to CurrentVmly&R － Rogers , AR
- Develop creative ideation and key messaging for all six college brands in the Globe Education Network
- Help develop marketing strategies to increase enrollment and student retention
- Successfully led key projects for five major website rebrands which resulted in 20% increase in conversion rates
- Planned and executed branding and messaging of all advertising content for six college brands, including ads, billboards, web, direct mail, white papers, emails, TV, radio, social media, newsletters and direct communications with all stakeholders.
- Assist communications/media relations department with pitch angles and various writing needs
Projects Manager
January 2005 to CurrentCity Of Springfield, Il － Springfield , IL
January 2005 to CurrentCity Of Springfield, Il － Springfield , IL
- Developed media, branding and messaging strategies for clients ranging from small start-ups to large corporations
- Implemented strategies to successfully boost client reputation and media placements markets at both the local & national level
- Served as a consultant and counsel for crisis communications
- Provided a wide-range of writing services including press releases, media kits, marketing materials, op-eds, blogs and web and print articles.
- Wrote and edited compelling press releases and media material that has led to successful media coverage for both large and small business clients
- Strategized and helped develop story angles, pitches and media timelines for Tunheim clients
- Served as media liaison for agency clients
- Helped gain support of community and government officials on public affairs projects such as the Minnesota Child Victims Act
- Developed and strategized media and public relations plan for the year
- Served as both crisis communications and media relations consultant
- Created timely and compelling story angles, created press releases
- Pitched stories and secured media placements
- Developed, researched and wrote original, audience-relevant blog content for Rasmussen College website
- Strategized pitch angles and wrote press releases that helped garner Rasmussen College successful media coverage in various media markets
- Ghost wrote Op-Ed pieces for Rasmussen College officials
- Managed logistics of complex out-of-town video shoots
- Helped strategize angles and components of client video projects
- Updated and maintained content on company website
- Helped identify strongest, most impactful video and interview elements of various projects Knoll
Web Producer/Reporter
February 1997 to October 2005KSTP-TV － City , STATE
February 1997 to October 2005KSTP-TV － City , STATE
- HUBBARD BROADCASTING-Minneapolis-St. Paul, MN February 1997-October 2005, December 2007-November 2013 Newscast/Special Projects Producer Web Producer/Reporter
- Produced Emmy-award winning documentary "Searching Seoul", as well as several Emmy-nominated broadcasts and special programs
- Managed the writing, content and overall look of daily evening newscast
- Coordinated team of reporters, photographers, editors and writers for daily newscast
- Researched and utilized the best visual, audio, graphic and informational content available to tell the most compelling stories
- Strategized and managed live on-air and web breaking news coverage
- Managed station social media content - including twitter and Facebook
- Generated and wrote original web-only content for KSTP.com
- Research, wrote and posted news and interactive content on KSTP.com
- Managed, wrote and developed original content for multiple south metro community sites on KSTP.com.
- Maintain extensive community contacts & awareness of local & national current events Knoll
Programming & Research Coordinator
October 1991 to February 1997KARE 11 TV － City , STATE
October 1991 to February 1997KARE 11 TV － City , STATE
- National Commercial Coordinator & News Producer
- Served as station liaison between KARE 11, the community and the NBC network
- Maintained FCC Files and station programming schedule
- Assisted in research, marketing and community affairs projects
- Managed rotation and schedule of national commercials
- Wrote daily news stories for broadcast and researched & booked guests
Education
Bachelor of Science : Broadcast JournalismUniversity of St. Thomas － City, State, USUniversity of St. Thomas St. Paul, MN Bachelor of Science, May 1991 Broadcast Journalism
Skills
Media Relations, Marketing, Clients, Branding, Liaison, Eds, Ups, Award, Community Affairs, Fcc, Public Affairs, Public Relations, Public Relations Plan, Logistics, Ads, Advertising, Copywriter, Direct Mail, Increase, White Papers, Ghost, Arm, Carpentry, Inventory, Journeyman, Pascal
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Resume Overview
School Attended
- University of St. Thomas
Job Titles Held:
- Senior Copywriter
- Projects Manager
- Web Producer/Reporter
- Programming & Research Coordinator
Degrees
- Bachelor of Science : Broadcast Journalism
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