Senior Copywriter Resume Example Company Name

SENIOR COPYWRITER

Summary

Creative and highly-motivated [Strategic Communications Manager] and trained media spokesperson who drafts engaging and effective marketing content. Clients include multiple Fortune 500 companies.

Highlights

Excel in:

Superb writer and editor
Media relations training
Research and Media Pitching
Print and electronic media
Strategic planning
Marketing

Proficiency in:

Dedicated team player
Deadline-driven
Content Development
Creative Problem Solving
SEO knowledge
Compelling public speaker

Accomplishments

Ran communications and public relations efforts on 5[Emmy-award winning] projects with budgets totaling [$0000 for (KSTP-TV - ABC Affiliate)
Implemented marketing strategies which resulted in xx% growth in students signups
Developed and implemented an innovative design strategy to improve students enrollment through strategic messaging for six college brands in the Globe Education Network

Experience

Senior Copywriter
October 2013 to CurrentCompany Name － City, State

Develop creative ideation and key messaging for all six college brands in the Globe Education Network
Help develop marketing strategies to increase enrollment and student retention
Successfully led key projects for five major website rebrands which resulted in 20% increase in conversion rates
Planned and executed branding and messaging of all advertising content for six college brands, including ads, billboards, web, direct mail, white papers, emails, TV, radio, social media, newsletters and direct communications with all stakeholders.
Assist communications/media relations department with pitch angles and various writing needs

Projects Manager
January 2005 to CurrentCompany Name － City, State

Developed media, branding and messaging strategies for clients ranging from small start-ups to large corporations
Implemented strategies to successfully boost client reputation and media placements markets at both the local & national level
Served as a consultant and counsel for crisis communications
Provided a wide-range of writing services including press releases, media kits, marketing materials, op-eds, blogs and web and print articles.
Wrote and edited compelling press releases and media material that has led to successful media coverage for both large and small business clients
Strategized and helped develop story angles, pitches and media timelines for Tunheim clients
Served as media liaison for agency clients
Helped gain support of community and government officials on public affairs projects such as the Minnesota Child Victims Act
Developed and strategized media and public relations plan for the year
Served as both crisis communications and media relations consultant
Created timely and compelling story angles, created press releases
Pitched stories and secured media placements
Developed, researched and wrote original, audience-relevant blog content for Rasmussen College website
Strategized pitch angles and wrote press releases that helped garner Rasmussen College successful media coverage in various media markets
Ghost wrote Op-Ed pieces for Rasmussen College officials
Managed logistics of complex out-of-town video shoots
Helped strategize angles and components of client video projects
Updated and maintained content on company website
Helped identify strongest, most impactful video and interview elements of various projects Knoll

Web Producer/Reporter
February 1997 to October 2005Company Name － City, State

HUBBARD BROADCASTING-Minneapolis-St. Paul, MN February 1997-October 2005, December 2007-November 2013 Newscast/Special Projects Producer Web Producer/Reporter
Produced Emmy-award winning documentary "Searching Seoul", as well as several Emmy-nominated broadcasts and special programs
Managed the writing, content and overall look of daily evening newscast
Coordinated team of reporters, photographers, editors and writers for daily newscast
Researched and utilized the best visual, audio, graphic and informational content available to tell the most compelling stories
Strategized and managed live on-air and web breaking news coverage
Managed station social media content - including twitter and Facebook
Generated and wrote original web-only content for KSTP.com
Research, wrote and posted news and interactive content on KSTP.com
Managed, wrote and developed original content for multiple south metro community sites on KSTP.com.
Maintain extensive community contacts & awareness of local & national current events Knoll

Programming & Research Coordinator
October 1991 to February 1997Company Name － City, State

National Commercial Coordinator & News Producer
Served as station liaison between KARE 11, the community and the NBC network
Maintained FCC Files and station programming schedule
Assisted in research, marketing and community affairs projects
Managed rotation and schedule of national commercials
Wrote daily news stories for broadcast and researched & booked guests

Education

Bachelor of Science : Broadcast JournalismUniversity of St. Thomas － City, State, USUniversity of St. Thomas St. Paul, MN Bachelor of Science, May 1991 Broadcast Journalism

Skills

Media Relations, Marketing, Clients, Branding, Liaison, Eds, Ups, Award, Community Affairs, Fcc, Public Affairs, Public Relations, Public Relations Plan, Logistics, Ads, Advertising, Copywriter, Direct Mail, Increase, White Papers, Ghost, Arm, Carpentry, Inventory, Journeyman, Pascal

Resume Overview

School Attended

University of St. Thomas

Job Titles Held:

Senior Copywriter
Projects Manager
Web Producer/Reporter
Programming & Research Coordinator

Degrees

Bachelor of Science : Broadcast Journalism

Senior Copywriter Resume Example

Resume Score: 100%

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