Results-oriented Copywriter who is passionate about conceptual thinking, team collaboration, mentoring, managing, developing creative strategy, and overall problem solving.
Senior CopywriterMay 2013 to Current VaynerMedia － New York, NY.
Serving as a creative lead for digital and social media channels of General Electric Corp and many of it's business units. Responsibilities include: strong conceptual thinking, writing compelling copy, and providing clear creative direction.
Managed creative strategy/execution and wrote digital/social media content for: MasterCard, Spotify, Modell's, Remy Martin, Chips Ahoy!, and Stride Gum.
CopywriterJul 2010 to May 2013 G2 － New York, NY
Created various video, print and experiential campaigns for: BMW Financial Services, MINI Financial Services.
Wrote print and video content for: Aetna B2B, Time Warner Cable Business Class.
Wrote website content for pharmaceutical drug: Boehringer Ingelheim's, AGGRENOX.
Freelance CopywriterMar 2010 to Jun 2010 Euro RSCG Life － New York, NY.
Wrote and managed content for: Sanofi-aventis' APIDRA healthcare professional site and LANTUS consumer and healthcare professional sites.
Jr. CopywriterAug 2007 to Oct 2008 Rapp Collins － New York, NY.
Wrote copy for various ZETIA direct mail projects, XOLAIR SP fulfillment kit, and SINGULAIR's sales kit.
Annotated copy for Zostavax's international Shingles Info website.
Traffic ManagerNov 2006 to Jun 2007 RTC Relationship Marketing － Washington, DC
Managed projects for pharmaceutical client Berlex, including women's hormone therapy, Angeliq.
Created concepts and Managed DRTV spot for Bristol-Myers Squibb's Abilify.
Jr. Project ManagerAug 2005 to Aug 2006 TBWA\CHIAT\DAY － New York, NY.
Managed 30 & 60 second DRTV commercial for Alcon's Opti-Free contact solution.
Managed Direct Mail and Online Advertising for clients ranging from Prostate Cancer Foundation, UCB, Embassy Suites, and Sprint.
Wrote content for Sprint banner ads.
InternSep 2004 to Jun 2005 Insight Interactive Group － Philadelphia, PA
Wrote site content for Showertoshower.com.
Assisted in the management of projects for Pharmaceutical client, Centocor.
Submitted project materials for med/legal and FDA approval.
B.A, Advertising/ JournalismMay 2005Temple University － Philadelphia, PAAdvertising/ Journalism