Skilled marketing professional focused on exceeding revenue goals, driving high-volume new user acquisition and growing subscription-based businesses. Versed in all aspects of marketing campaigns from concept development to execution and launch.
A self-directed, versatile, and motivated individual offering over 6 years of marketing expertise at several Fortune 500 companies. Expertise includes spearheading projects, effectively coordinating cross-functional teams, and successfully implementing strategic marketing and communications plans. Superb analytical and organizational skills, with a demonstrated history of using creativity and determination to solve problems and improve processes. Adept at effectively multitasking while working in fast-paced environments and strict deadlines.
Organizational Effectiveness, Development and Diversity & Inclusion (OEDI).
Coordinated several conferences and tradeshows for Field Advisors and D&I Networks, developed D&I initiatives and strategies to support underrepresented talent, partnered with leaders and networks to form strategic partnerships with senior executives to enhance D&I education efforts, worked with cross functional teams as well as vendors to meet tradeshow/conference/meeting objectives, served as liaison for marketing and community relations as needed.
Developed surveys and analyzed results to share with ELT, partnered with leaders to develop metrics and dashboards in partnership with OED & survey to evaluate success of CRM programs.
Ensured brand compliance across departmental training materials /presentations that align with company guidelines, creation of presentations in regard to organizational competencies, policies, as well as brand standards.
Updated HR collateral and policies, support HR plans, strategies and initiatives across the organization as well as creating new and better processes to achieve development goals across OEDI.
Tracked OED and D&I budgets as well as partnered with networks to manage event budgets, analyzed year to year budgets and plans annual events around metrics.
06/2013 to 07/2014
Product Marketing SpecialistHONEYWELL INTERNATIONAL － Golden Valley, MN
Fixed-term agency placement.
Strategy through launch of products and ongoing enhancements, managed cross-functional teams in development of internal and external websites, and microsites.
Aligned social media efforts with company strategic plan which increased engagement and interest on Facebook, Twitter, and Houzz, developed, wrote and distributed product alerts that yielded open rates up to 80% and developed internal communications that created marketing buy-in and increased engagement in company's marketing efforts, external communications to vendors and consumers in regard to product feedback and launch initiatives.
Worked with 10+ Engineers and Scientists to work out bugs, deficiencies, and issues with products, maintained timelines, and leveraged best practices through both product launches, created internal strategies to update and streamline processes, managed workflow process with over 20 departments to give projected team's initiatives and deadlines.
Oversaw development or refresh of 2 new brands (logos to collateral libraries), product Marketing-From strategy through launch, testing, and ongoing enhancements, managed cross-functional teams in development of several new products.
Market Expansion - Analyzed markets and direct competitors to identify new/existing segments for expansion, creation of SWOT and marketing strategies, worked with ad agencies in regard to placement of radio and TV commercials for each product and consumer trends.
04/2012 to 02/2013
HR Specialist3M COMPANY － St. Paul, MN
Fixed-term agency placement.
Budgeting - Divided a $1 million dollar budget into two different departments through extensive auditing, maintenance, and tracking of expenses.
Project Management - Streamlined the tracking system (Beeline) at a corporate level and globally, reducing company costs and expanding to over 50 countries.
Content - Created internal landing pages for each country with regard to 3M policy changes and updates to legal documents needed for onboarding.
07/2007 to 04/2012
HR CoordinatorBEST BUY CO., INC － Richfield, MN
Strategy - Created a new department called Career Services and trained 400+ impacted employees in the process of finding positions within and outside of the company, created strategy and process plans for specific jobs to aid with employee turnover and training, partner with stakeholders to form metrics and successful elements of internal campaigns.
Content - Designed, implemented, and maintained external website www.bestbuydreamjob.com, which supports people through career transition and provides materials on career development, Created/developed workbooks for internal Dream Job courses Created internal SEO and analytics for Career Services courses (internal and external), designed and implemented current PDG for 4,000 corporate employees currently used in review process
Prior five years related marketing experience.
Education and Training
M.A: Strategic CommunicationsConcordia University － St. Paul, MNStrategic Communications