Sales Specialist Resume Example
Innovative, results-driven executive offering best in class experience driving marketing strategy and ideation to translate intangible visions into compelling consumer-facing experiences. Consistently drive output and results by establishing a clear roadmap that allows for effective communication cross-functionally with internal and external stakeholders. Strong networking/prospecting skills and effective brand management. Characterized as a nimble and curious thought leader and with a rich career history marked by successful product launches, sponsorships and action oriented consumer engagement. Strong leadership skills with the ability to motivate professionals, convert leads to customers and maximize productivity. Excellent presentation skills with experience presenting to C-level executives, media and large audiences.
- Frontline business driver consecutively exceeding sales goals by upwards of 200% and 115% in lead capture.
- Established strategic partnerships with key business leaders from Fleet Feet, Bigelow Tea, Blue Mercury, Fairfield Chamber of Commerce and CT Pride Center to increase market visibility and lead generation.
- In-depth understanding of end-to-end customer experience to identify latent customer needs and passion points to consistently drive organic growth.
- Ideate, create and produce events for 128 showrooms globally every month.
- Effectively establish and leverage assets in line with key business objectives to drive consumer awareness, affinity and inspire new/existing audiences.
- Oversee visual and messaging standards to ensure all activations are on brand and speak to the mission of the company.
- Led product launch of LaCroix Sparking Water in Tri-State and Western Massachusetts. Leveraged influencer events and strategic partnerships with SoulCycle and Lululemon to drive retail marketing roll out and tactical communications at major retailers.
- Managed end-to-end retail marketing strategy and execution for PerfectBar in the Eastern Region.
- Served as Event Director for Saks Fifth Avenue Greenwich for all philanthropic/influencer events, Fashion Week(s) and Brand promotions.
- Developed and execution for CDC Smoking Cessation marketing campaign throughout the US.
- Managed product launch events and reporting throughout the Eastern Region for Jeep and Hyundai.
- Oversaw strategy, development and execution of 600 consumer facing events per year on behalf of BMW North America directly relating to a 20% increase in market share.
- Cross-functional campaigns and activations included national product launch programs as well as partnerships with PGA Tour, U.S. Olympic teams, ALMS Racing, New York Fashion Week, New York Film Festival, Academy Awards, Guggenheim Museum, Nantucket Film Festival, Nantucket Island Resorts, Vintage Yachting, Fairmont Hotel, Newport International Boat Show, Pan-Mass Challenge, Small Luxury Hotels of the World and national lifestyle publications.
- Liaison between the client, sponsor properties, media/creative agencies and experiential vendors to ensure effective execution and proper brand identity.
Providence College | City, StateEnglish
- Member, Providence College Alumni Association
- Fairfield Emerging Leaders Association
- Volunteer, Save the Sound
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Resume Overview
School Attended
- Providence College
Job Titles Held:
- Sales Specialist/Global Event Lead, Retail Culture
- Director, Brand Experience
- Account Manager
Degrees
- Bachelor of Arts : English Literature
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