Dedicated manager with several years in marketing management. Areas of expertise include product training and brand management. Effective at developing expert Brand Ambassadors for traditional and social marketing. High achiever who produces results individually, as well as part of a results-focused team.
Creative and innovative
Story development and brand management
RJR Market Manager10/2012 to 12/2014 BFG Communications – Austin,
Participate in relationship marketing by conducting effective 1:1 consumer engagements through a thorough understanding of consumer marketing brand strategies.
Achieve all market goals and metrics (gross and net) as outlined through strategic routing/scheduling and employee training and development.
Strategic and effective planning and logistics of all consumer engagement activity. Research and analysis of AOF and retail opportunities. Identify best opportunities and use discretionary authority to propose and schedule all activities.
Analysis of weekly and monthly reports, evaluate and compare possible courses of action to effectively schedule and route part-time staff for consumer engagement activity.
Submit all required and requested documents/forms in a timely manner. Make recommendations for next steps to correct or solve for the incident that occurred. • Ensure market and employee compliance with all company, client-based, State and Federal guidelines. Responsible for quality control.
Establish and cultivate relationships with a Trade Sales team in a designated market area
Train and maintain a full staff of 25+ Brand Ambassadors.
Capture and record information for daily, weekly and monthly paperwork.
Ability to interact with a diverse consumer audience, clients, and agency personnel.
RJR Market Coordinator12/2014 to 05/2015 MKTG Inc. – Austin,
the market in the day-to-day management of consumer engagements
Develop a team of top quality field
agents to best represent client's brands
with field agent training on
brands, programs, skills, policies, regulations, and responsible marketing
identify target venues for adult tobacco consumer engagements
agents with on-going guidance, direction, and support
and coordinate marketing materials, equipment, inventory
post engagement feedback is reported in a timely manner
activity is in compliance with regulations and promotional code
RJR Tour Manager05/2015 to Current MKTG Inc. – New York,
Delivering client brand messaging.
Training two mobile tour teams on brand knowledge, history, lore, and compliance.
Safe and timely transportation of event presence and client/agency property to assigned destinations
Load in and load out of event equipment and activities at each event location
Coordinating with local Brand Ambassadors as needed.
Maintaining full compliance of the brand's policies and procedures.
Booking travel accommodations as needed
Ability to adapt and adjust to program shifts, policy and procedural changes as required and communicated by the agency and/or client.
Present a positive image, embody leadership qualities and promote the agency and client with confidence and enthusiasm
Regular and reliable communication with direct program supervisors and directors
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RJR Market Manager
RJR Market Coordinator
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