retail business analyst resume example with 14+ years of experience
Jessica
Claire
resumesample@example.com
(555) 432-1000,
Montgomery Street, San Francisco, CA94105
:
Summary
Versatile Marketing & Advertising professional with exceptional knowledge of the processes of business operations. Detailed-Oriented, punctual, excellent communication skills in both written and verbal. Firm grasp of call center, and sales support functions for 8 years with 3 years managing a staff of 6 to 12 people in a corporate financial setting. Highly effective working in self managed projects and as an integral team member. Knowledgeable of how to leverage marketing strategies to develop and grow customer base. Well-versed in identifying market trends and customer needs.
Core Competencies
MS Office *MS Word *MS Excel
Outlook
Power Point
Pivot Tables
SAS Reporting
Persuasive communication expertise
Skilled negotiator & Presenter
Strong lead development and account management
Affiliate management
Direct mail campaigns
Education
Rajasthan UniversityIndia, Expected in 12/2020 ā āPh.D.:Commerce - GPA:
Professional development completed in Commerce and Management
MUMBAI UNIVERSITYINDIA, Expected in 12/2012 ā āM.COM:Commerce And Business Administration - GPA:
Professional development completed in Commerce and Marketing and Management
MARKETING: Promoted from Marketing Analyst to Business Analyst after 36 months of employment.
Was also part of Cablevision's telemarketing team that conceptualized and launched the Optimum brand. Helped in establishing Cablevision as one of the leaders in high speed Internet, cable tv, and phone services.
FINANCE: Promoted from Collector to Collections Team Supervisor after 6 months of employment.
Financial Reporting: Accurately compiled financial analysis data reports and forecasting documents for over $1M in revenue yearly.
Professional Experience
La-Z-Boy, Inc. - Retail Business Analyst Annapolis, MD, 12/2018 - 08/2022
Direct support, presentation lead to the Director, and Manager of the Affiliate Marketing Initiative.
Analyzed sales activities, marketing campaigns, customers, and competitors of Retail (bricks & mortar) and E-tail (online) channels.
Analyzed businesses of varying sizes to determine the financial impact of potential investments.
Conducted activity-based analysis of business processes and made recommendations based on the findings.
Manipulated data using pivot tables, charts and various excel functions.
Elicited affiliate marketing feedback and input in meetings.
Weekly account review of Sales % increase in year over year revenue.
Address affiliate marketing quota by weekly % review.
Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
Cultivated interpersonal skills by building positive relationships with others.
Acted as a team leader in group projects, delegating tasks and providing feedback.
Used critical thinking to break down problems, evaluate solutions and make decisions.
Demonstrated a high level of initiative and creativity while tackling difficult tasks.
Provide statistical business results based on industry trends and data collected from direct mail, telemarketing, and outside MDU sales. Used tracking tools compiling data reports to support key decisions about the company's sales programs to understand past performance.
Evaluate direct mail, telemarketing campaigns using various testing methodologies to drive corporate strategy, and business planning.
Building spread sheets to serve risk-management, budgeting, and performance objectives.
Forecasting call responses and sales projections through complex statistical analysis.
Analyzed ratings and programming features of competitors to evaluate the effectiveness of marketing strategies.
Targeted new business opportunities within Cablevision's markets.
Presented weekly analytical reports of response activity to VPs, Directors, and Managers.
Work with senior management to develop and implement customer retention, and conversion improvement.
Initiated market research studies and analyzed findings.
Reviewed marketing department's monthly analysis of customer acquisition data and campaign performance and made recommendations for improvement.
Executed plans and initiatives to increase efficiency.
Increased brand awareness through targeted initiatives.
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