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WTXF-TV FOX 29 - Research Analyst Resume Example

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RESEARCH ANALYST
Summary
To obtain a position that effectively utilizes my skills in media research and maximizes my sociology background, analytical thinking, organizing, presenting and writing skills Experienced and accomplished political campaign manager with over ten years of experience looking to leverage extensive background in crisis management, departmental organization and mass communication into an entry-level HR assistant position with Pacific 2.1 Technologies. To leverage my 5+ years of client-facing experience, public speaking skills, and expertise in the health care industry into a public relations role with Happy Tree Educational Animations.
Highlights
Microsoft Word, Excel, PowerPoint, Outlook, Internet, Windows, Mac OS X, Nielsen Media Research's Arianna, MediaOffice OneDomain, Marketron TvScan, Omniture, Scarborough Research's PRIME NExT and Qualitap, Kantar Media Group's MarketAdvisor and a basic understanding of Avid
Experience
09/2008 to Current
Research Analyst WTXF-TV FOX 29 － Philadelphia, PA
  • Research all local and national news that should be shared with the public each day Plan special segments interviews and stories that will appeal to the audience Work with broadcasters to develop stories and determine the order of the news Write scripts for newscasters and help them prepare for clips and pictures being shown Study demographics and marketing to determine the best target audience for the broadcast Schedule special guests for certain stories Assist on-location broadcasters in plans for live broadcast such as determining location interviews clips to be shown etc.
  • Work with other Television News Producers to maintain continuity among broadcast times Repeatedly recognized for top performance through fast-track promotions and selection for high-priority initiatives.
  • Earned promotion following superior performance and demonstrated ability to quickly learn and master complex concepts.
  • Established an accomplishments-driven career highlighted by rapid acceleration to increasingly responsible positions.
  • Achieved promotional advancement from earlier positions.
  • Present timely and accurate market and station information to the Account Executives and Sales Managers using Nielsen Media Research, Scarborough Research, Omniture, MarketAdvisor and other relevant sources Communicate with representatives from Nielsen Media Research, MediaOffice and Scarborough on a regular basis to ensure that the station has the available resources to run effectively Provide daily one-sheets and comprehensive presentations to the Sales and News Departments that creatively convey WTXF-TV FOX 29's standing in the market Work closely with the General Manager to create market trenders, program trackers and presentations for the local staff, national representatives and FOX corporate Contribute ratings estimates and projections to the Director of Finance and General Manager during the budget process for the upcoming fiscal year and for Impact Studies throughout the year Create rating and share estimates for all WTXF-TV FOX 29 programming each quarter including sports and new series, in addition to estimates for the competition's programming Attend client meetings to elaborate on WTXF-TV FOX 29's market position, strengths and rationale for estimates Develop research plans and strategies to enable the Account Executives to effectively sell the station's programming, website and mobile capabilities Successfully manage multiple research, marketing and programming projects at all times and complete them prior to deadlines Oversee the Sales Intern and manage his or her daily responsibilities.
06/2007 to 05/2008
Assistant Producer Center City Film and Video － Philadelphia, PA
  • Responsible for the organization of the video library and labeling archive materials for Comcast Local Programming Assisted the director and producer during filming in the field and in the studio Worked in conjunction with the Associate Producer to write metadata for programming, such as Comcast's Pet Adoptions on Demand, Dating on Demand and Battle of the Bands on Demand.
  • Scanned all master tapes for errors and relayed information to editors and producers prior to shipping Maintained close relationship with producers across the country and anticipated their needs for supplies Prepared and shipped all preproduction materials and master tapes daily Researched and scheduled Comcast's Best of the City shoots in Portland and Seattle.
05/2006 to 08/2006
Intern/Duplication Assistant Center City Film and Video － Philadelphia, PA
  • Worked closely with the Duplication Manager to label production footage and provide shipments to clients and vendors.
  • Recorded relevant production information during shoots to aid in the editing process.
Education
May 2007
Bachelor of Arts: Communications and Media Studies Theories of Media, Culture and Society Sociology Fordham University － Bronx, NY Communications and Media Studies Theories of Media, Culture and Society Sociology 3.87 Phi Kappa Phi, Phi Beta Kappa, Alpha Sigma Nu, Senior Leadership Award *Dean's List: Fall 2003 - Spring 2007 *Graduated Summa Cum Laude
Skills
Avid, basic, broadcast, budget, client, clients, editing, fast, Finance, General Manager, Mac OS, Director, marketing, market, materials, meetings, Excel, Outlook, PowerPoint, Windows, Microsoft Word, NExT, presentations, PRIME, Producer, Programming, promotion, Research, Sales, scripts, shipping, stories, TV, Television, video, website
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Resume Overview

Companies Worked For:

School Attended

  • Fordham University

Job Titles Held:

  • Research Analyst
  • Assistant Producer
  • Intern/Duplication Assistant

Degrees

  • Bachelor of Arts : Communications and Media Studies Theories of Media, Culture and Society Sociology

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