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Regional Sales & Marketing Director Resume Example

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REGIONAL SALES & MARKETING DIRECTOR
Professional Summary

Results-driven sales and marketing leader with a vast knowledge and experience in the Real Estate Industry for over 20 year. Goal oriented Marketing Manager, using omni-channel strategies for trackable ROI. Impeccable project management with a passion for driving sales , on-budget. Skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.

Skills
  • Media relations
  • Trained in consumer marketing
  • Strategic Planning
  • Business development and planning
  • Project Management
  • Communications expertise
  • Cost Management
  • Campaign development
  • Market understanding
  • Marketing and advertising
  • Sales expertise
  • Product promotions
  • Competitive analysis
  • SEO and analytics
  • Market planning and execution
  • Market Analysis
Work History
Regional Sales & Marketing Director01/2011 to Current
NewPoint Media Group LLC – Austin (Raleigh, NC Based), TX
  • Implemented marketing strategies which resulted in 40% growth of customer base and lead generating results for New Homes & Ideas Magazine
  • Orchestrated and implemented re-branding of all marketing platforms to improve sales and maximize customer experience through New Homes & Ideas and New Home Guide.
  • Devised and deployed online marketing plans with effective SEO, social media and digital campaign strategies for both NewHomesandIdeas.com and NewHomeGuide.com
  • Compiled product, market and customer data to forecast accurate sales and profit projections for both client base and NewPoint Media Group, LLC
  • Increased website traffic each month using cutting-edge inbound marketing techniques.
  • Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
  • Conducted continuous evaluations of market trends to stay current on consumer and competitor changes.
  • Capitalized on industry and marketplace trends to strategize solutions and enhance business operations.
  • Built, implemented and enhanced national marketing initiatives to maximize outreach and sales .
  • Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
  • Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Created innovative strategies to drive customer engagement.
  • Coordinated with creative team to generate timely marketing content and communication tools for promotional campaigns.
  • Cultivated and upheld strong professional relationships with clients, vendors, negotiated contracts and monitored performance.
  • Accomplished industry-leading successes for advertising customers through omni-channel marketing tools.
  • Planned and executed traditional marketing campaigns.
  • Evaluated target market research and adjusted strategies to address competitive influences and changing market.
  • Partnered with National / Regional Marketing Directors and Sales Managers on communications directive for sales goals.
  • Utilized effective marketing methods to increase sales.
Senior Account Executive - New Homes & Ideas04/2009 to 01/2011
NewPoint Media Group LLC – Austin (Raleigh, NC Based), TX
  • Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base.
  • Monitored metrics and marketing investments to assess performance and implement continuous improvements.
  • Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
  • Improved sales processes to streamline customer acquisition and onboarding strategies.
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Developed value-added solutions and approaches by leveraging trends in customer marketplaces and industries.
  • Pushed New Homes & Ideas revenue to new levels with more than $500,000 in yearly sales.
  • Reduced costs 15% through client and distributor price negotiations.
  • Accomplished sales goals and boosted revenue through product knowledge and customer relationship management.
  • Grew advertising sales volume in the Triangle by 18% through strategic budgeting and product promotion.
  • Grew market penetration and sales figures by leveraging client relationships and personally overseeing negotiations resulting in 8% revenue increase.
  • Initiated new sales and marketing plans for product roll-outs, including developing sales, distribution and media strategy.
  • Handled all customer relations issues pleasantly, enabling quick resolution and client satisfaction.
  • Expanded product distribution by adding more than 500 new distribution points in the Triangle region, including convenience stores, distributors, retail supermarkets and food services.
  • Held weekly meetings with Sales Account Managers to identify techniques to overcome sales obstacles.
  • Reduced expenses by effectively negotiating contractor prices, terms and service agreements.
  • Created and launched new online marketing strategies, resulting in sales increase.
  • Drove sales conversion rates up 25% through effective online and social media marketing initiatives.
  • Developed and implemented comprehensive salesperson training program.
  • Increased sales volume by expanding product offering to include social media management, targeted direct mail marketing, eblast campaign marketing and virtual tour imagery.
  • Identified opportunities for growth outside the Triangle market and collaborated with sales teamsto reach sales goal.
Account Manager- Apartment Finder01/2001 to 04/2009
Network Communications Inc. Sold To NewPoint Media – Atlanta (Raleigh, NC Based), GA
  • Devised and implemented product strategies for filling market gaps and driving consistent sales.
  • Established beneficial professional networks and partnerships to gain insight and campaign support resulting in long-term business relationships.
  • Reached out to customers after completed sales to evaluate satisfaction and determine immediate service requirements.
  • Implemented marketing strategies and techniques which increased revenue and customer satisfaction.
  • Earned "Top Sales & Performance" award 3 years consecutively while facilitating business through new programs and initiatives.
  • Tailored sales approaches and techniques to specific client needs to increase marketing effectiveness.
  • Fostered close-nit partnerships with customers to identify strategies to meet specific goals.
  • Implemented marketing and sales campaigns to effectively meet clients sales objectives.
  • Supported advertising clients in product specifications, sales incentives and marketing techniques, increasing customer satisfaction.
  • Utilized professional sales techniques to persuasively communicate with clients.
  • Consistently exceeded sales goals to increase revenue and facilitate selling of marketing services.
  • Built business by hosting and attending events, launching special promotions and reaching out to local experts.
Apartment Sales and Marketing Representative05/1998 to 12/2001
Cornerstone Realty Group – Richmond (Raleigh, NC Based), VA
  • Minimized vacancy periods by collaborating with community management to strategize improvements to marketing initiatives, business plans and tenant outreach programs.
  • Marketed property to local businesses through collateral, emails and phone calls.
  • Conducted property showings to highlight features, answer questions and redirect concerns to close contracts.
  • Validated rental eligibility by using Cornerstone Realty's verification process.
  • Toured property with prospective tenants and provided wealth of information in regards to its key features.
  • Maintained operational facilities attractive to potential tenants by organizing regular maintenance, major repairs and capital improvement projects.
  • Boosted occupancy to 98% by leveraging market knowledge and successful promotional strategies.
  • Earned "Top Sales & Performance" award by implementing new programs and initiatives.
  • Helped incorporate product changes to drive customer engagement and firm profits.
  • Coordinated resources to craft marketing plans for various projects including product launches and events.
  • Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
  • Leveraged different market research strategies to investigate new products and enhance campaign planning.
  • Boosted brand awareness with target customer demographics with advertising and marketing campaigns.
  • Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
  • Led design department of company and created marketing collateral for clients.
  • Worked with marketing teams to create, deploy and optimize effective campaigns for renters.
  • Developed innovative and targeted collateral to support overall branding objectives.
  • Planned events, including tradeshows and vendor fairs.
  • Promoted positive company and owner relationships through proactive attention to concerns.
Education
Associate of Science: Social Psychology04/1995Canandaigua Academy- Canandaigua, NY
Social Psychology01/1995SUNY College At Geneseo- Geneseo, NY
Affiliations

InterAct of Raleigh Volunteer - May, 2018 - Current

  • Children's Crisis Counselor

Operation Coming Home Volunteer - April 2011 - Current

  • Board of Directors
  • Marketing
  • Fundraising

United States Veterans Corps Volunteer - February, 2017 - Current

  • Community outreach
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Resume Overview

Companies Worked For:

  • NewPoint Media Group LLC
  • Network Communications Inc. Sold To NewPoint Media
  • Cornerstone Realty Group

School Attended

  • Canandaigua Academy
  • SUNY College At Geneseo

Job Titles Held:

  • Regional Sales & Marketing Director
  • Senior Account Executive - New Homes & Ideas
  • Account Manager- Apartment Finder
  • Apartment Sales and Marketing Representative

Degrees

  • Associate of Science : Social Psychology 04/1995
    Social Psychology 01/1995

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