Decisive Marketing Manager who drives company growth through creative and innovative marketing strategies. Skilled at analyzing market trends and company needs to develop highly-effective and targeted marketing campaigns.
Launched aggressive growth plans that helped increase local brand awareness and doubled overall sales leads to nearly 400 per month.
Hired, trained and managed a team of 12 successful event marketing representatives.
Recipient of Account Manager of the Month Award with Cumulus Media.
Multiple Recipient of Account Executive of the Month Award with Comcast Spotlight.
I transferred to Florida with this franchise group ad Bath Fitter. Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
Evaluate return-on-investment and profit-loss projections. Drive the coordination and execution of all marketing, advertising and special event activities. Includes researching, coordinating, and staffing of all activities in Southwestern Florida and Orlando to the Space Coast. Implement marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations. Plan multiple weekly events & trade shows by identifying, assembling, and coordinating requirements & logistics; establishing contacts; developing schedules and assignments. Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases. Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.Managed, mentored and developed a team of 12 event marketing representatives across 2 markets.
Drive the coordination and execution of all marketing, advertising and special event activities. Includes researching, coordinating, and staffing of all activities in Coastal North & South Carolina. Designed and created marketing collateral for sales meetings, trade shows and company executives.Implemented and evolved high-impact strategies to target new business opportunities and new markets.Managed the in-house advertising program consisting of print and media collateral pieces.Presented on current promotions to the public at events and tradeshows.
Commercial building product sales Responsible for establishing and maintaining accounts at this manufacturing compAddressed customer questions and concerns regarding products, prices and availability.Delivered exceptional account service to strengthen customer loyalty. Cold calling, needs analysis, sales and follow up with current and new customers. Prepare promotional materials as needed, sales literature, monthly customer newsletter and maintain all social media activity (LinkedIn, Facebook, Twitter & Google) as well as our presence on other websites to maintain search engine optimization. Resolve customer problems and communicated with internal departments to assure quality service. Maintain required paperwork and records -as well as collections from clients.
Radio and online advertising sales Prospecting (cold calling- face to face and via phone), setting appointments and meeting with local and regional business to ultimately persuade customers to purchase radio time by presenting a proposal that would increase their business. Prepare promotional plans, sales literature and contracts. Resolve customer problems and communicate with internal departments to assure quality service.
Coursework in Public Relations
Coursework in Business Administration and Management
Promotional presentations for Senior Marketing Group in Muskegon, MI
Product presentation for Bath Fitter in Wilmington, NC
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