To be part of a team within a senior living company where I can exemplify my true passion marketing the products and services offered with the goal of obtaining maximum profitability for the company. Over thirty years' experience in sales, marketing, and customer service, twenty-five of those years in an executive position.
* Recognized strengths in account maintenance, problem solving and troubleshooting to achieve maximum results.
* Sales staff support, planning, implementing and follow up with proactive procedures and systems to dissolve forthcoming concerns.
* Ability to effectively communicate across all levels, appropriately allocate resources and delegate responsibilities in order to maximize productivity and increase morale.
* High-energy decision maker with a strong work ethic and successful record of consistently exceeding projected sales quotas, P&L, inventory, inventive ideas and increased profitability.
* As a Regional Manager, expeditiously took seventeen senior living properties from 64% occupancy to 98% and maintained it for two years.
* As a Divisional Manager I oversaw forty senior living properties in Oregon and California and in 3 months brought the division from number five in the company to number three in occupancy percentage.
* Increased occupancy at Bonaventure of Sparks from 18% to 40% in two months.
* As the Vice President of RSL increased overall occupancy from 84.3% to 86.2% in three months.
* Increased occupancy of Wynwood of Yakima from 68% to 100% in six months without an Executive Director.
* Increased occupancy Regency at Hualalai from 73% to 90% in six months.
* Proven ability to achieve results while building strong, self-reliant teams.
Skills
Guest services
Inventory control procedures
Merchandising expertise
Loss prevention
Cash register operations
Product promotions
Experience
01/2016 to Present
Regional Director of Sales and MarketingMeridian Senior Living – Sidney, OH,
Was recruited to oversee 5 communities in Washington and Texas to increase occupancy for the company.
Have since taken occupancy from 50% to 63% in Texas and 66% to 90% in Washington.
01/2015 to 01/2016
Regional Director of Sales and MarketingMeridian Senior Living – South Burlington, VT,
Oversee 13 communities in Washington state taking them from 51% occupancy to 71% in the first fourteen months representing the company.
Promote and ensure that all corporate philosophies and objectives are maintained.
Partner with the Regional Director of Operations, Executive Director and community staff to determine and reach identified business goals.
Monitor and analyze community sales conversion ratios, inquiry statistics, referral sources, weekly sales activity reports, lost inquiries, move in/out trends, etc.
Identify trends and recommendations to operations team to improve results.
Train community sales and operation staff on the following: lead management system, referral development, inquiry management, touring protocols, identifying and eliminating community barriers to census development, public relations, sales and marketing planning and execution, sales process, management, and skill development.
Provide field training to all community based sales and operations staff on a regular basis.
Field training included making joint sales calls to community based medical and business professionals.
01/2013 to 01/2015
Director of Sales and MarketingMarriott Vacations Worldwide – Fountain Hills, AZ,
Utilize internal systems and programs in order to gain maximum occupancy/revenue results.
Consistently establishing new contacts with industry professionals and physicians to generate referrals.
Identify and implement ideas for community functions and advertising to attract potential residents and generate interest in the community.
01/2013 to 01/2013
Director of Sales and MarketingMennonite Home Communities – Lancaster, PA,
Was recruited due to my industry experience to increase occupancy.
Increased occupancy from 68% to 100% in six months.
01/2011 to 01/2012
Vice President of SalesMackenzie Ryan – Jersey City, NJ,
and Marketing.
Implemented Daily Sales Report.
Created Radiant Senior Living Sales and Marketing Manual.
Designed bonus structure for monthly and quarterly compensation.
Coordinate all collateral materials for properties.
Create and deliver Sales Presentations for training.
Hiring competent Sales and Marketing team members.
Implemented Monthly Sales Plan.
01/2010 to 01/2011
Regional Director of MarketingChristus Health – Coushatta, LA,
Communicate with sales and marketing staff, Executive Director, and Regional Director of Operations to ensure community-wide teamwork occurs, goals are met, recognition is given or corrective action is taken when warranted.
Develop, recommend and implement systems, processes, and procedures to ensure the efficient operation of the sales & marketing function in each community.
Prepare, review, and distribute weekly marketing reports to the designated personnel and investors.
Review quarterly competitive marketing analysis for each Senior Communities property and make recommendations for appropriate rent adjustments, to the senior management team.
Assist in the development of all collateral materials used as part of the marketing/sales program in all properties.
Review and ensure that marketing budgets are appropriate and that allocations are being utilized effectively, maximizing the community opportunity to increase revenues and profitability.
Effectively communicate to the COO and Regional Director of Operations, to significant events occurring in respective communities.
Provide written trip reports summarizing site visits results and recommendations on a regular basis.
Assist with hiring, training, and motivating sales directors as requested by each Executive Director.
01/2005 to 01/2010
Divisional Sales ManagerSyneos Health, Inc – Beverly Hills, CA,
Oversee the sales effort and census growth of forty assisted living, memory care, and retirement properties.
Identify and implement ideas for community functions and advertising to attract potential residents and generate interest in the community.
Strong leadership skills particularly in the areas of influencing others, coaching and development skills.
Employ, train, lead, evaluate, and develop qualified marketing personnel.
Education and Training
Expected in 1989
B.S: Fashion Merchandising Business Management Central Washington University - Ellensburg, WA GPA: Fashion Merchandising Business Management
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