It is my mission to work with a team that shares my dedication to growth and advancement within the skincare and beauty. I am a personable, motivated individual with a passion for the beauty industry. I am a successful marketing leader with proven accomplishments in driving market growth and firm profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivates personnel to maximize performance.
Skills
Microsoft Word, PowerPoint, Excel, Photoshop, Twitter, Facebook, Instagram, Mac OX, and Windows operating systems
Verbal, written communication, relationship management/ interpersonal skills, detail-oriented, organized, multitasking, prioritize tasks, time management
Fluent in German and English
Program management and coordination of over 200 events in the United States and Europe
Work History
Promotions Manager, 09/2019 - Current Spartannash – Charlevoix, MI,
Marketing/Program Management
Responsible for the Carl’s Jr and Hardee’s Gift Card Program operations, developing an annual internal and external marketing plan
Lead creation of attention-grabbing, engaging and digital promotions to create cravable moments among multiple brands
Work closely with the Financial Planning Team and Brand Marketing Directors to identify annual goals, develop strategy and initiatives for to meet annual targets and reinforce the value of the gift card program
Influence marketing copy, art comps and final designs and compared with established specifications.
Monitored product development and audience response to adapt marketing and promotion campaigns accordingly.
Developed advertising tactics and implemented new solutions for increased brand awareness.
Enhanced the Gift Card program by expanding our reach into over 500 3rd party retail doors new accounts, and increasing gift card sales by over $60,000 in 2 months.
Consolidate campaign results and analyzed performance of various programs along with a recommendation for moving forward
Ideate, plan and test campaigns among various channels and multiple markets to drive growth
Website Management/Payments
Envisioned, designed and launched revamped website to better convey company brand.
Collaborate with Marketing, Creative, to ensure all payment assets are legally compliant.
Manage charge-backs and card activity platforms
Enhanced online presence to take advantage of dynamic conditions and unique platform opportunities.
Inspected existing ads and marketing materials to achieve consistency throughout multiple platforms including local store pages and Google My Business Attribute Platform
Support client engagement and appeasement to drive interest and retention to the brand through our consumer feedback portal
Accounting
Obtained pricing deals, negotiated contracts and solidified beneficial agreements.
Manage all marketing expenses against budget across multiple vendors including; collect invoices,mange POs and ensure campaigns adhere to forecasts and detect opportunities to improve ROI, drive efficiencies and deliver cost savings
Planned and submitted budgets for marketing department worth over $1.3 million.
Color Consultant, 10/2018 - Current American Title Inc – Santa Ana, CA,
Determine the client’s needs and suggest relevant products by listening to the client, and by leveraging product knowledge from brand trainings and in-store colour technologies.
Encourage clients to try on the product by providing personalized make-up consultations and product application to the client while educating the client.
Assist in training and educating fellow team members as needed.
Brand “specialists” are responsible for cross-training other consultants.
Ensure safety and tidiness standards are respected and maintained at all times.
Communicate inventory issues/concerns to Supervisor(s), Assistant Manager(s) or Store Manager.
Ensure compliance with sampling policies and procedures.
Participate in inventory control.
Designated consultants will be cross-trained in cashier functions.
Client Services Manager, 09/2016 - 09/2019 Cracker Barrel Old Country Store – City, STATE,
Develop Marketing Campaigns and programs to increase traffic and sales among various channels including; in-store, B2B, Third Party, Digital and Social.
Work cross functionally with internal teams and external partners to create marketing programs ∙ Create all communication and visual directions to stores for each marketing campaign.
Manage operational processes and develop new ways to increase efficiency among all channels
Develop marketing campaigns to promote the brand among various gift card channels to optimize ROI
Conduct market research to gain knowledge of industry trends and product development
Manage Gift Card Budget and P&L
Monitor gift cards to track user behavior, fraudulent suspicion and other gift card activity
Education
Bachelor of Arts: Marketing & German, Expected in 05/2015 - University of Indianapolis - Indianapolis, IN GPA:
Study Abroad Program: Schiller University - Heidelberg, Germany
Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.
How this resume score could be improved?
Many factors go into creating a strong resume. Here are a few tweaks that could improve the score of this resume:
