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Promotions Director Resume Example

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PROMOTIONS DIRECTOR
Skills
  • Event planning
  • Guest relations
  • Event calendar management
  • Food service knowledge
  • Team building
  • Multitasking
  • Planning
  • Social media networking
  • Sales
  • Promotions
  • Time management
  • Microsoft Office Savy
Education and Training
06/2007
High School Diploma
Southwest Senior High SchoolCity, State
Summary

Spent the last 9 Years working in nightlife, event coordinating, & hospitality industry in the city of San Diego California. Helped grow one of San Diego's most reputable nightlife promotion , marketing & events management company that's known today as Gaslamp District Media whom which I held my position as their Promotions Director for all 9 Years of my career, gained plenty of experience in event coordinating, operations management, direct venue/client management, consulting, creative marketing strategies, etc. During those years I also took a big role in helping building San Diego's newest stapled summer Pool Party "Sunburn Pool Lounge" which took place at the rooftop of the Hard Rock Hotel located in the Gaslamp District of downtown San Diego at the start of every summer for the past 4 Years. I'm a self motivated manager with solid background enhancing operational efficiency and team performance. Responsive to changing business demands with adaptable, strategic approaches. Performance-driven and industrious attitude with innovative mentality focused on driving company success.

Experience
Promotions DirectorCompany Name | City, State01/2012 - 03/2020
  • Estimated costs of campaigns and advertising.
  • Sent promotions through traditional mail and email.
  • Hired actors/models/influencers for various types of promotions.
  • Supervised promotion and marketing teams.
  • Monitored effectiveness of promotions and advertising campaigns.
  • Gathered and evaluated promotional data to improve future planning.
  • Organized venue account(s) giveaways in a month out deadline.
  • Oversaw marketing for product launches, including public relations, direct mail pieces, sales training and e-mail campaigns.
  • Aided senior leadership by executing comprehensive administrative and marketing support.
  • Directed advertisement, banner and signage projects from conceptualization to final delivery.
  • Increased traffic to all partnered venue account(s) by developing and implementing attention-grabbing plans.
  • Coordinated holiday giveaways each year.
  • Maximized branding initiatives by preparing marketing packages and advertising collateral to secure prospects and increase sales.
  • Partnered cross-functionally to define business goals, social and digital marketing strategies and KPIs in support of business objectives.
  • Managed business communications and promoted charity, nightlife & events to bolster marketing presence.
  • Saved money by cultivating vendor rapport to generate cost-saving supply ordering.
  • Improved marketing initiative outreach and building engagement by coordinating social media marketing on Facebook and Instagram platforms.
  • Managed 20 assistants and professionals focused on strategic promotions.
  • Directed market planning and research to identify new business opportunities.
  • Created and implemented rules, contracts and revenue-generating plans for each contest.
  • Enhanced customer satisfaction ratings by managing client, tenant and vendor inquiries and discrepancies towards complete resolution.
  • Coordinated workflow between team members by organizing documentation, communications and collateral.
  • Set up meetings between project members and clients to develop ideas, discuss progress and set goals.
  • Managed work of interns responsible for social media posts and online copywriting.
  • Developed job proposals and extensive project scopes in response to requests for proposals.
  • Helped develop event strategies and plans to drive successful completion of each marketing project and achieve key targets.
  • Recommended product changes to enhance customer interest and maximize sales.
Promotions AssociateCompany Name | City, State05/2012 - 12/2012
  • Helped coordinate events with as many guests, including preparing spaces and materials to engage guests and drive sales.
  • Capitalized on opportunities to successfully sell products and services.
  • Oversaw setup and breakdown of displays for events and trade shows promoting nightlife & entertainment..
  • Engaged customers with traditional and guerilla marketing techniques to drive interest.
  • Assisted coordination of meeting logistics, organizing materials and taking notes to track discussions and new implementation plans.
  • Updated web pages and social media profiles to reflect proactive strategies and engage customers.
  • Compiled comprehensive lists describing product and service offerings.
  • Created test ads for target audiences and tracked results to inform market research and campaign planning.
  • Put together reports detailing campaign performance, customer engagement and engagement trends.
  • Modified ads to align with target demographics and increase click rates.
  • Helped organize creative assets, including copywriting text for digital use and preparing videos for social media distribution.
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Resume Overview

School Attended

  • Southwest Senior High School

Job Titles Held:

  • Promotions Director
  • Promotions Associate

Degrees

  • High School Diploma

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