Programmatic Media SupervisorPublicis Health Media － Philadelphia, PA
Directly oversee a group of Programmatic Associates & Managers on their day to day responsibilities across 5 major pieces of agency business
Drive senior Media staff to innovate and automate their media plans through the self-service team
Formulate proposals for new client opportunities involving data driven audience buying and remarketing
Create and foster relationships with tech providers, data companies and inventory sources throughout the programmatic landscape.
04/2016 to 03/2017
ManagerPublicis Health Media Programmatic Media － Philadelphia, PA
Execute, manage, and optimize online media campaigns for agency clients through Demand Side Platforms
Evaluate data fields from multiple sources to highlight key performance indicators
Offer consultative support to media teams surrounding programmatic buying.
08/2015 to 04/2016
Media PlannerPublicis Health Media － Philadelphia, PA
Act as day to day Account Manager for a set of clients cumulating over 10MM in media budget
Develop innovative online and offline media recommendations that align with the brands business goals
Train Assistant Planners on the basics of account management, media planning and industry best practices
Own and manage status meetings in regard to paid media programs with client and vendor partners.
02/2015 to 08/2015
Digital Media StrategistHarmelin Media － Philadelphia, PA
Communicate rationale and reasoning behind integrating digital media such as Programmatic Display, SEM, Online Video, Mobile and Social into the overall media recommendation
Direct Activation Team on media plan strategy while overseeing the buying process from initial RFP to final reconciliation of vendor invoices.
12/2013 to 02/2015
Digital Media AnalystHarmelin Media － Philadelphia, PA
Appointed as Digital Point of Contact for several key accounts involving heavy online CPA & ROI strategies
Manage client deliverables for creative, tracking and payment
Implement tagging strategy, build dashboard reports and set KPI's to gauge success of digital campaigns
through data analysis.
02/2013 to 12/2013
Development AssistantHarmelin Media － Philadelphia, PA
Worked with Research team to handle requests from across the agency requiring research analysis software such as comScore, Nielsen, Scarborough and MRI
Transitioned onto Account Team to work on National and Regional Direct Response clients.
Education and Training
BA: Broadcasting & Mass MediaTEMPLE UNIVERSITY : SCHOOL OF COMMUNICATIONS AND THEATRE － Philadelphia, PABroadcasting & Mass Media
account management, agency, automate, budget, CPA, client, clients, data analysis, inventory, media plans, media plan, media planning, meetings, proposals, Research, RFP, strategy, Video