PRODUCT SPECIALIST / INTERNATIONAL PRODUCT MANAGER
High energy, analytical, and service-oriented professional with a history of providing mindful leadership to improve localization capabilities and increase operational performance for global organizations such as Pinterest, Houzz, and Wix. Proven expertise strategizing, designing, building, implementing, and optimizing localization solutions to move a business forward.
Rare ability to infuse kindness and compassion into daily operations-delivering advanced business systems with strong IT/CORE governance while engaging and empowering the people who dedicate themselves to learning, collaborating, and overcoming business and technical challenges every day. 10+ years of experience in product localization and project management on both vendor and client sides of the industry.
*Supervisor with 8 years of experience in people and project management.
*In-depth knowledge of the full software development cycle, including internationalization and localization.
*Hands on experience in TM tools (Trados, Smartling, Catalyst, Get Localization), project management tools (JIRA, Trello, Asana), team collaboration tools (Slack, Confluence, Quip).
*Expertise in multiple digital marketing disciplines, including SEO, SEM, social, contents and email marketing with hands on experience in keyword tracking tools (SEMRush, STAT, MOZ, Conductor).
*Ensured that objectives were accomplished in accordance with outlined priorities.
SEO & SEM
Social Media Marketing
QA / LQA
Product Specialist / International Product Manager03/2016 to CurrentPinterest Inc
Co-managed all marketing 8 websites in the US, Europe, South America and Japan working closely with developers.
Oversaw and guided 10 team members in the US, Europe and Japan offices through training and workflow organization.
Coordinated across multiple departments internally and collaborated with external consultants including IT professionals and foreign language translators.
Localization: Facilitated conversion of 5,000 text document weekly in M5 +Tres countries.
Owned a project to revamp website taxonomy across 8 languages.
Developed a glossary with common words and phrases used in the product platform.
Developed a style guide to ensure the stable translation quality throughout the products and marketing materials.
Trained newly hired translators in performing high quality work by following best practices.
Managed wiki using mediawiki engine to create a collective knowledge base of everything regarding practices, standards, industry terminology, and file storage.
SEO: Conducted extensive research on the Internet to help with providing factual statistics into the platform.
Tracked weekly site ranking and visits through Google Analytics and STAT to improve organic searching.
Generated more than 10,000 KLP (Keyword Landing Page) using SEO keywords drawn from Google Analytics and other online tools such as Ubersuggest and Good Keyword.
QA / LQA: Conducted and managed bi-weekly QA / LQA sessions on 8 languages including Japanese, French, German, UK English, Portuguese etc.
International Marketing Manager / Localization Manager02/2012 to 03/2016Houzz.Inc
Managed localization project scope, budget, milestones, deadlines and QA tasks for 50+ product localization projects with over 2 million words localized.
Oversaw and managed 15+ localization projects simultaneously, displaying an extremely high level of organization and multitasking ability.
Conducted research for search optimization for best user experience in i10n countries and consulted product management teams on localization processes and best practices.
Facilitated communication between engineers and localization coordinators.
Established and maintained favorable relationships with language service providers, clients and contractors by providing knowledge and solutions to localization.
Coordinated localization and marketing efforts through email newsletter as well as social media channels such as Facebook, Google +, Twitter, and company blog page.
Localization Manager09/2007 to 02/2012Wix.com
Worked cross-functionally with stakeholders to capture feedback and meet urgent deadlines for product launches/naming, worldwide marketing campaigns, legal documentation, and help content.
Upheld quality assurance by training translators and reviewers on company style guide, triaging and answering translator queries, and communicating with the internal team to resolve recurring issues.
Owned a project to create tutorial videos.
Accomplished tasks include: writing video scripts, voicing over, editing & producing (with Camtasia) all videos for Support & Marketing.
Managed the Languages Department for all videos to be done in 9 languages.
Developed and Managed the Wix Support YouTube Channel bringing 12,000+ subscribers, adding 1,200+ videos with over 5,600,000+ views.
Created detailed video training tutorials for the company.
Marketing Coordinator03/2002 to 09/2011The Kimo Inn Inc
Designed and maintained company's website frequently updated services, products, and promotional materials information.
Collaborated with outsource developers to develop App for automated email newsletter systems.
Education and Training
M.F.A: Fine Art Photography2003Academy of Art UniversitySan Francisco, CAFine Art Photography
B.F.A: Fine Art Photography2001University of San Francisco, Academy of Art UniversitySan Francisco, CAFine Art Photography
Stanford Advanced Project Management Certificate, Palo Alto, CA
Professional certificateDecember 2012
Advanced Technical Translation Course Certificate,1992AISEI Japanese Language Service, Inc.San Francisco, CA
Ship for the World Youth (International cultural exchange program sponsored by Prime Minister's Office) Tokyo, Japan Certificate,1990
University of San Francisco, Academy of Art University
AISEI Japanese Language Service, Inc.
Job Titles Held:
Product Specialist / International Product Manager
International Marketing Manager / Localization Manager
M.F.A : Fine Art Photography 2003 B.F.A : Fine Art Photography 2001 Stanford Advanced Project Management Certificate, Palo Alto, CA
Professional certificate December 2012 Advanced Technical Translation Course Certificate, 1992 Ship for the World Youth (International cultural exchange program sponsored by Prime Minister's Office) Tokyo, Japan Certificate, 1990
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