A trusted digital health thought leader and advisor with 13 years of experience in product management, digital health strategy, strategic partnering, and omni-channel marketing, at Fortune 100 best companies. Delivering excellence by coaching and leading teams, building relationships with stakeholders across the healthcare ecosystem (biopharma, medical devices, pharmacies, digital health and digital therapeutics start-ups).
Work History
01/2018 to Current
Principal, Digital Health Product and InnovationSlalom Consulting, LLC – City, STATE,
Led end to end SaaS technology product (web and mobile) development from idea to customer validated clickable prototype with team of 15 engineers, designers, researchers. Delivered Go-to-Market strategy and pricing model
Launched first ever mobile SaMD app during COVID for large Fortune 100 company. Accomplishment highlighted in company annual report
Led strategy and roadmap for remote monitoring mobile app (SaMD) in Ophthalmology to support molecule portfolio. Conducted market research, competitive analysis and buy/build/partner analysis to identify right tests and technology to implement
Delivered digital pathology AI/ML product strategy (SaMD) for leading Oncology pharma including product vision, roadmap, and value proposition. Facilitated collaboration across product, clinical, data science, engineering, and regulatory teams to align and drive decisions
Pioneered digital health/ digital therapeutics product development capabilities and strengthened Slalom by developing key industry partnerships to shape QMS, Regulatory, & Compliance capabilities
Shaped and launched Slalom's first digital health C-level industry roundtable forum, fostering series of peer to peer conversations to solve complex challenges in healthcare
01/2012 to 01/2018
Senior Product Manager, Digital Health ManagerGenentech, Inc – City, STATE,
Led competitive intelligence approach, creating first mover advantage for commercial organization. Breadth of analysis covered identifying and piloting emerging digital health technology solutions across all therapeutic areas for Genentech portfolio of products
Launched and managed a variety of patient initiatives (patient support programs, social media listening, etc.) for lung cancer portfolio to improve medication adherence and close gaps in care, delivering ROI of 3:1
Launched a field sales iPAD app for HCPs across lung cancer portfolio and improved user engagement from 22% to 67%. Managed a team of 25+ cross functional members across marketing, sales, and external vendors
Launched pilot to inform wearable product development (new features and tested product market fit of existing ones) with cardiovascular business unit to raise awareness of stroke signs and symptoms and drive behavior change
Created first ever multi-channel HCP marketing campaign that resulted in ROI of 20:1 for lung cancer product launch. Leveraged research driven targeting methodology designed by new agency that displaced existing media agency for entire Genentech portfolio of products
Built relationships with innovators and thought leaders by attending Digital Executive Program, Innovation Partnership Program 101 and 201 organized by XPrize, Singularity University and Deloitte. Sourced digital health technologies and trends from partners including Rock Health, StartUp Health, and HealthTech Capital Angel investor group
01/2008 to 01/2012
Product and Marketing LeadGeneCopoeia, Inc – City, STATE,
Foundational experience and leadership in digital strategy, launched multiple products and lead digital strategy, delivering omni-channel experience across multiple campaigns and product lines, propelled sales revenue by 30% in 2009 and 50% in 2010
Built e-commerce user experience for thousands of research products with lean team of offshore developers. Increased sales by 30% in 2009 and 50% in 2010
Education
Expected in 2017 to to
Product Management Certification: Product School - Santa Clara, CA, GPA:
Expected in 2008 to to
Master of Science: Biotechnology Georgetown University, Graduate School of Medicine - , GPA:
Expected in 2007 to to
Bachelor of Technology Biotechnology: West Bengal University of Technology - India, GPA:
Any information uploaded, such as a resume, or input by the user is owned solely by the user, not LiveCareer. For further information, please visit our Terms of Use.
Resume Overview
School Attended
Product School
Georgetown University, Graduate School of Medicine