- Montgomery Street, San Francisco, CA 94105
- (555) 432-1000
- resumesample@example.com
Innovative Marketing Manager / Content Strategist with 15+ years of success transforming marketing and revenue streams generating more than $37B in total revenue for clients and employers. A distinguished executive with an entrepreneurial propensity, strong business and technology acumen, and proven success uncovering key insights to solve business problems. Create content and inform marketing initiatives for top clients (Adobe, BCBS, Dynatrace, Okta, Procter & Gamble, Verizon, VMware, Volvo, etc.). Talent for identifying solutions and creating integrated, omnichannel campaigns to turn around underperforming revenue-generating activities. A recognized expert in building solutions that deliver leads, accelerate sales and build loyalty. Skilled collaborator able to develop strategic business relationships and partnerships that enhance organizations’ investments, awareness, and positioning.
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Oracle – Va, VA,
- Deliver creative and novel business, marketing,positioning, and sales solutions to clients that generate revenue and secure a strong customer base.
- Created integrated marketing plan with strategic positioning, lead generation,demand creation,and content marketing for Client Savvy.
- Secured meetings with Wells Fargo and U.S. Bank, two top-ten banks within six months of employment.
- Built business development strategy for Stefanini to promote digital transformation in the financial services industry.
- Leaned on by Cisco’s ABM (account-based marketing) sales acceleration team for insights into successfully marketing IoT solutions.
- Integral in Clegg’s Pest Control go-to-market strategy that focused on their existing customers.
- Leveraged interviews and research to create the new Interiors in Flight website’s strategic positioning.
- Generated $53M in revenue by evaluating and integrating automation software with CPA.com’s CRM.
- Helped ScentAir Technologies launch lead nurturing and customer relationship management programs, increasing sales by 71% and decreasing attrition by 17%.
DZONE – City, STATE,
- Created strategies and executed marketing initiatives to advance engagement and accelerate the organization’s market share and investment goals.
- Acted as representative for DZone at client and prospect user conferences.
- Credited with developing DZone’s “brand story” that paved the way for new investment partners.
- Collaborated with more than 3,000 IT executives and several hundred PR and corporate communications contacts to develop three separate franchises from the ground up.
- Published content that resulted in a nearly 100% increase of time spent on the site, driving additional advertising revenue.
- Drove research initiative to interview thousands of IT executives, identify trends, and develop recommendations on AI/ML/NLP/RPA, APIs, Big Data, etc; efforts generated 8.9M+ page views on nearly 1,500 SEO articles.
- Spearheaded an integrated marketing plan for the SaaS AnswerHub platform, increasing website traffic by 100%,blog post views by 10x, and leads by 15% within 13 weeks of using SEO content.
ANUA – City, STATE,
- Transformed ANUA’s branding, marketing position, production, and procurement programs from a direct and traditional program to an omnichannel approach with a new website, digital, traditional and social media, and trade shows.
- Strategically implemented inbound, content marketing program, leveraging blog and social media posts to drive awareness, traffic, and leads to the company's website.
- Delivered PR campaign that received 5.2M impressions and an earned media value of $400K.
- Recognized for earning brand trust and respect of 50+ channel partners using content marketing.
- Released 100+ white papers, manuscripts, videos, sales collateral, and blog posts.
- Received accolades from senior leadership detailing propensity for customer focus, collaborative personality, and ability to exceed objectives.
FMI CORPORATION – City, STATE,
- Managed a $3M budget and led a seven-member team in delivering the PR and content marketing strategy for the top management consulting and investment banking firm in the Architecture, Engineering, and Construction industry.
- Executed an omnichannel marketing plan that delivered increased awareness,engagement, and client loyalty.
- Designed and delivered a new website that cost 67% less than projected and doubled site traffic.
- Initiated an aggressive PR strategy, building awareness and generating $25M+ of earned media worth.
Duke University Fuqua School of Business - Durham, NC,
Duke University - Durham, NC
Certifications: Certified VOC Professional (Allegiance) | Certified Marketing Automation Professional (HubSpot) | Big Data Boot Camp (TDWI).
Affiliations: First Flight Federal Credit Union Board of Directors | Meredith College School of Business Board of Advisors and 2021 Executive in Residence
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School Attended
- Duke University Fuqua School of Business
- Duke University
Job Titles Held:
- Principal Consultant
- Research Analyst & Marketing Strategist
- Director of Operations and Marketing
- Director of Corporate Marketing and E-commerce
Degrees
- MBA
- Bachelor of Arts
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