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JC
Jessica Claire
Montgomery Street, San Francisco, CA 94105 (555) 432-1000, resumesample@example.com
Summary

Results-focused marketing analytics professional skilled in integrating and distilling multi-sourced data to present actionable insights that inform strategy formation and strategic planning. Proactive team leader with strengths in communication and collaboration to gain cross-functional cooperation. Adept at navigating multiple projects and objectives while sustaining positive client relationships.

Skills
  • Insight discovery & application
  • Forecasting & planning models
  • Market segmentation and demographic analysis
  • Report and dashboard development
  • Data collection systems
  • Statistical analysis
  • Cross-functional team leadership
  • Budget development with P&L oversight
  • Change intervention & process facilitation
  • Public speaking & presentations
  • Client engagement and relationship management
  • Proficient in MS Office (Excel, Word Powerpoint, Outlook), SPSS; familiar with R, SQL, MicroStrategy, Smart Sheets, MS Project; past proficiency with Cognos
Experience
10/2008 to 06/2019 Principal Consultant The Arnold Group | Seattle, WA,
  • As an independent consultant, I worked with smaller non-profits or workgroups within larger non-profits to refine strategy formation and enhance strategic planning through reporting, analytics and consumer insights initiatives, presenting findings to C-suite and staff audiences.
  • Defined performance evaluation strategy and redesigned monthly reporting system to collect data from over 500 grant recipients that provided women's healthcare services; generated period forecasts and performance reports to guide strategic planning for annual growth and major donor engagement resulting in nearly a $1mm in additional gifts
  • Facilitated strategic planning effort for niche publishing company with over 50 employees through team building & cross-functional work groups using active learning approach
  • Worked closely with clients for the duration of projects.
05/2016 to 04/2018 Director University Of Idaho | Moscow, ID,
  • As Director of Strategy & Insights, I was responsible for brand strategy development, consumer insights and sensory positioning, brand training, change management and client services.
  • Led brand formation practice, supervising three Brand Strategists and initiating Strategic Insights competency at branding agency; defined appropriate data collection approaches and methods incorporating research findings into strategic brand positioning for client engagements
  • Defined strategic brand platform constructs and related brand strategy deliverables through 6 phases of the Diverge BrandLife offering for agency clients
  • Optimized client performance reporting and innovated periodic utilization reports for key client representing 90% of revenue stream to guide strategic allocation of resources.
10/2009 to 12/2010 Strategic Insights Director Edelman | Los Angeles, CA,
  • As the Strategic Insights Director, my role focused on designing and executing consumer insights studies to support brand strategy formation.
  • Established Strategic Insights competency at newly launched branding agency; integrated research findings into strategic brand positioning for client engagements
  • Identified new customer segment, refined target audience definition and brand positioning strategy for a leading national home builder with newly acquired entry-level home brand by optimizing insights through integrated and synthesized analysis of focus group findings, on-site customer surveys and third-party customer profile data
  • Designed and owned comprehensive 2-3 phase consumer insight projects from proposal stage to final presentation for clients including a national transportation company, regional senior living community, national higher education company, and global publishing/media non-profit.
06/2004 to 09/2008 Research Director Focus On The Family | City, STATE,
  • As the Research Director at Focus on the Family, an international non-profit providing faith-based resources to help families thrive, I led the insights discovery practice in understanding the needs and opportunities to engage new and existing audiences.
  • Guided global research spanning discovery, sensory positioning, verbal/visual validation projects for $2mm corporate identity master brand and two sub-brand initiatives
  • Provided insight and training on change management strategies to 10-member brand development team to integrate new corporate brand throughout organization
  • Directed the design and implementation of research studies for employee engagement, strategy formation, product development, and market positioning for 10-15 departments and sub-brands; presented findings to C-suite, senior executives and staff
  • Expanded Constituent Insights group by assimilating research staff from three different functional areas; mentored and supervised an 11-person research team
Education and Training
Expected in Bachelor of Science | Psychology Baylor University, Waco, TX, GPA:
Expected in 2016 Graduate Certificate in Organizational Learning, Performance And Change | Colorado State University, Ft. Collins, CO, GPA:
  • Certification in PROSCI Change Management Methodologies (2012)
  • Market Research Masters Consortium, American Marketing Association (2006)
  • Principles and Techniques of Fundraising, Indiana University Center on Philanthropy (2002)
Expected in 2014 Graduate Certificate in Organizational Development | Colorado State University, Ft. Collins, CO, GPA:
Expected in 2012 Graduate Certificate in Psychological Measurement And Methodologies | Colorado State University, Ft. Collins, CO, GPA:
Expected in Graduate Coursework in Business Administration, Information Technology, Organization Development | California Lutheran University, Thousand Oaks, CA, GPA:
Activities and Honors

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School Attended

  • Baylor University
  • Colorado State University
  • Colorado State University
  • Colorado State University
  • California Lutheran University

Job Titles Held:

  • Principal Consultant
  • Director
  • Strategic Insights Director
  • Research Director

Degrees

  • Bachelor of Science
  • Graduate Certificate in Organizational Learning, Performance And Change
  • Graduate Certificate in Organizational Development
  • Graduate Certificate in Psychological Measurement And Methodologies
  • Graduate Coursework in Business Administration, Information Technology, Organization Development

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