Principal, Chief Strategy Officer Resume Example
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PRINCIPAL, CHIEF STRATEGY OFFICER
Creative Marketing Technologist
Successful track record of creating strategic and effective marketing strategies for all markets (B2B, B2C, E-Commerce) across multi-channel marketing; social media, PR, SEM, SEO, digital online advertising, email, influencer, and content marketing.
Master at guiding creative teams from concept through the delivery of delight by relentlessly sticking up for the end-user or customer.
Core Accomplishments
- Managed a team of 20 creative professionals in a full service interactive digital agency catering to demanding public-sector and military clientele.
- Launched internal messaging standards and strategy, supported by in-depth brand exploration and video production for the CIA.
- Formed relationships within the booming EdTech industry that led to the acquisition of startup CollegeZapps' technology in 14 months.
- Frequent presenter on persona-driven brand strategy, tactics, and marketing analytics for B2B/B2C, enterprise, and government.
Core Competencies
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Professional Experience
Principal, Chief Strategy Officer
June 2009 to June 2017Vertalo － New York , NY
June 2009 to June 2017Vertalo － New York , NY
Hangar 30 is a full service interactive agency with specific expertise in crafting strategic messaging and campaigns for top government agencies including: CIA, Defense Intelligence Agency, Air Force, Army, and US Special Forces.
- Managed the entire company's output and teams responsible for Mobile App and Web App Development, UI, UX, Focus Groups, Primary and Secondary Consumer Research, Influencer Outreach and Strategy, Print Design, Video Production, Editing, Copywriting, SEO, and SEM.
- Delivered six mobile apps with corresponding integrated marketing and outreach campaigns to three branches of the military with a focus on strengthening the resilience of Airmen, Soldiers, and their families with the ultimate goal of decreasing suicides.
- Produced more than 150 on-time and on-budget video products ranging from short explainer videos to full-length feature film style dramas.
- Broadened general public awareness of key intelligence agency operations to bolster budget requests and to broaden policy-maker understanding of critical national security issues and threats.
- Identified areas of opportunity within government agencies to strengthen employee morale via refreshed communications tactics.
- Grew the Hangar 30 team from a handful of project managers to a full-service creative agency with in-house video production, software engineering, and creative expertise spread across the United States.
VP Marketing
June 2008 to June 2009Hangar 30, Inc － City , STATE
June 2008 to June 2009Hangar 30, Inc － City , STATE
- Responsible for successfully positioning the angel-backed startup as the authority on the college application process, benefiting from more than 150 radio interviews, 50 local-market television interviews, and coverage from CNN, CNBC, Fox Business and the Wall Street Journal.
- Launched the CollegeZapps brand, recommending all marketing and outreach activities, including in-person events, traditional PR, and a local ambassador (influencer) program active in 27 states.
- Achieved national media attention and engagement from the difficult to reach 15-17-year-old market.
Board Member, Strategic Advisor
June 2010 to October 2017CollegeZapps － City , STATE
June 2010 to October 2017CollegeZapps － City , STATE
- Flonomics is a cloud-based provider of retail intelligence and analytics, including real-time shopper counting, tracking, and analysis.
- Flonomics' solutions are installed in more than 1000 locations around the world, and count more than 100 Million unique events per year.
- Optimized Flonomics' cloud strategy by advising on new dashboard products aimed at specific retail verticals.
- Delivered strategic advice and consultation to the user engagement team growing new location/subscriber growth for five consecutive years.
- Mentored the creative team and contractors.
Education
Bachelor of Arts : Journalism & Mass CommunicationDrake University － City, State, USA
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Resume Overview
School Attended
- Drake University
Job Titles Held:
- Principal, Chief Strategy Officer
- VP Marketing
- Board Member, Strategic Advisor
Degrees
- Bachelor of Arts : Journalism & Mass Communication
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