Principal, Brand and Business Development Resume Example
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PRINCIPAL, BRAND AND BUSINESS DEVELOPMENT
Professional Summary
Driven marketing and business development professional with nearly 20 years of experience. Offers an extensive background in all aspects of branding, marketing, customer development and relationship management.
Skills
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Work History
Principal, Brand and Business Development06/1997
to Current
Company Name – City, State
Company Name – City, State
- Creatively collaborate with customers in efforts to effectively communicate marketing and event objectives through the strategic vehicle of branded merchandise
- Preserve customer brand integrity by monitoring the consistency and quality of branded merchandise purchased
- Negotiate pricing, control purchases and manage the entire life-cycle as the lead project manager and liaison
- Develop strategies to maintain profitability by analyzing competitor pricing, industry trends and supplierincentives
- Define target prospects through market research and initiating strategies in building a bridge for communication and
relationships with prospects
- Successfully developed relationships and accounts with national brands and organizations including: Fox News Network, Gulf Oil and Rite Aid
- Direct and coordinate marketing activities for Brandworks to communicate Geiger partnership, products, services and corporate
capabilities
- Apply sales forecasting and strategic planning to verify sales and
profitability to determine future plans and vision for Brandworks
Director of Strategic Accounts05/2013
to 05/2014
Company Name – City, State
Company Name – City, State
- Directed and coordinated marketing and business development activities to promote products and services with a national distributor account and other regional key accounts in the Southeast,
resulting in an expansion of sales within my territory and group by 100%
- Planned client relationship cultivating events to promote growth and awareness
- Consulted with buying personnel to determine projected demand for products and services
- Coordinated and participated in promotional events and trade shows
- Facilitated art and graphics creation with inside team for effective merchandising
- Traveled nationally to meet with customers and deliver clear company messages, initiatives and efforts
for partnership
- Developed and implemented campaigns for email and direct-mail among 500 distributor sales partners
- Negotiated prices, terms of sales and special agreements with customer national account team
- Listened attentively to customer feedback and worked with product development team to increase higher levels of customer satisfaction and service
Account Executive04/1995
to 06/1997
Company Name – City
Company Name – City
- Responsible for writing and designing marketing communication pieces
including association newsletters, event publications and membership
recruitment collateral
- Planned and monitored state-wide conference for SC Child Care Association
- Planned statewide training events for state association throughout South Carolina, including site selections, contract negotiations, securing education leaders, and event marketing to membership
- Assisted the Executive Director with the operations for three state-wide associations
- Served as the main point of contact and customer relations for SC Electric and Gas customers in the Quality Dealer Program, designed to promote better service from HVAC dealers within SC&EG's territory.
- Assessed vendor products and maintained positive vendor relations
Admissions Intern08/1994
to 04/1995
Company Name – City, State
Company Name – City, State
- Assisted counselors and director with college admissions and university recruitment strategies Edited newsletter published and targeted to high school juniors within designated markets Created, researched and wrote university major and departmental sheets including requirements, policies and courses for potential students Evaluated undergraduate applicants from assigned territory, and recommended admission decisions to director Represented the university at college fairs and events in and out of South Carolina Counseled prospective students on the admissions policies, procedures and university offerings.
Education
Bachelor of Arts: Mass Communication1994Winthrop University-
City,
State
- Mass Communication
- Business, Marketing and Advertising coursework
- Communications and Journalism coursework
Affiliations
Promotional Products Association International, Carolinas Association of Advertising and Marketing Professionals, Kappa Sigma Fraternity
Accomplishments
- 1998, 1999 Sales Growth, Geiger Sales Partner
- 2000, 2002, 2003, 2004 Sales Partner of the Year, Geiger Carolinas
- 2002 Geiger Sales Partner of the Year, Southeast
- Geiger Sales Partner National Conference Qualifier
Skills
accounts payable, accounts receivable, Adobe Creative Suite, brand identity, branding, budgets, business development, contract negotiations, customer relations and project management
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Resume Overview
School Attended
- Winthrop University
Job Titles Held:
- Principal, Brand and Business Development
- Director of Strategic Accounts
- Account Executive
- Admissions Intern
Degrees
- Bachelor of Arts : Mass Communication 1994
