LiveCareer-Resume

president sales marketing advisor resume example with 20+ years of experience

Jessica Claire
  • , , 609 Johnson Ave., 49204, Tulsa, OK 100 Montgomery St. 10th Floor
  • H: (555) 432-1000
  • C:
  • resumesample@example.com
  • Date of Birth:
  • India:
  • :
  • single:
Summary

While I’m accomplished in many facets of business through my 20+ years as a consultant and senior management executive in the publishing industry, I have a deep understanding of how to run businesses from the ground up. As I begin to build a portfolio of published work and identify potential projects, my ultimate goal is to produce outstanding content that showcases my writing talent and informs and educates readers.

Skills

- Ability to write in a variety of styles and formats, including blog posts, articles, website copy, and marketing materials

- Competent writer and self editor. Familiarity with WordPress and the ability to use it to create and manage websites and blogs.

- Strong foundation in areas such as project management, communication, and problem-solving.

- Knowledge of SEO techniques and how to optimize content for search engines.

- Experience with CRM software and understanding of how to use it to manage contacts and track leads.

- Strong communication skills and the ability to work with clients to understand their needs and goals.

- Flexibility and adaptability, as well as the ability to work independently and meet deadlines.

- Knowledge of social media and marketing.

- Strong Research skills.

- Experience in different industry verticals.

Experience
President, Sales & Marketing Advisor, 02/2004 - 12/2022
MP Management Consulting City, STATE,
  • Specialize in helping early-stage, turn-around and distressed companies fine-tune their business models and enhance their image, organizational and cultural development. Evaluate and make recommendations related to recruiting processes, infrastructure, and compensation and management structures. Design and execute pilot projects. Provide strategies to drive revenue and profits, optimize cash flow, deliver quality products and services, and build effective management teams. Define KPI's to ensure department heads have a clear focus on company goals and to help accelerate performance.
  • Clients include:
  • Global Sources - Hong Kong Based B2B Media Group Targeting Importers of Asian Made Goods
  • Emaginos – Designed Strategy to Attract Funding For Transformational Educational Model
  • Wild Orchid Industries – Early Stage Music Web Series
  • We Share Media – Social Media Marketing Startup
  • Whitehall Specialties - World leader in Custom Analog and Process Styled Cheese Products
  • The Fanz Choice – Early Stage Online Affiliate Business in Conjunction with The Los Angeles Kings
  • Rockbottomproperty.com – Best Priced Luxury Category Real Estate Site Startup
  • 911 Restoration - Franchise Operations Sales and Marketing
  • Millennial Media - Venture Capital Startup Media Business
  • California Network Media – Local/Regional Sales Startup
  • Los Angeles Times - National Sales Development
  • Get Capital Now – Early Stage Cash Advance Provider to Merchants/Sales & Marketing
  • Tour & Travel News - B2B Leisure Travel Agent Publishing and Sponsorships
Vice President Advertising, 06/2000 - 01/2004
LFP, Inc City, STATE,
  • Developed advertising strategies and built strategic alliances for $50MM special interest, lifestyle entertainment media network. Provided leadership and support to sales, marketing, distribution, production, collections and editorial departments. Reported to CEO.
  • Staffed, trained and managed 20 direct sales reports and an organization of 200+ individuals from 6 divisions in multiple offices, plus independent reps
  • Prepared and managed departmental projections and budgets
  • Created a unique "rock" theme related to LFP's franchise brand to target readers' top 2 interests: music and video games
  • Led to first ever non-sophisticate ad (Universal Music) and attracted business from competitive record labels and videogame publishers
  • Grew ad revenue 100% for men's diversity lifestyle title to $3.6MM in 18 months
  • Designed a video sponsorship that netted $500K in revenue from an existing client
  • Created exclusive online membership club that generated 15,000+ new subscriptions in year one and $195K in revenue from an existing product
  • Identified untapped market and launched a bimonthly extreme sports title and website that generated over $1.5MM in revenue within 2 years
  • Boosted both newsstand (10%) and subscription (12%) sales for established videogame title
  • Hosted exhibits at MAGIC, E3 Video Game Expo, ESPN Summer XGames and Winter Gravity Games.
Vice President Publisher, 06/1995 - 06/2000
Q2 Multimedia City, STATE,
  • Recruited to bolster print and online media operations for independent branch of The PGA of America, one of the biggest names in sports. Led/empowered 12 sales and marketing staff and responsible for $15MM budget. Rebuilt sales operations; facilitated a performance driven culture and instilled an atmosphere of teamwork, ownership and accountability. Reported to CEO.
  • Generated 40% in new revenue through category content and event sponsorships
  • Developed and negotiated major monthly franchise sponsorships for Nike Golf, Club Car, Joseph Abboud and Guess Golf, resulting in $450K in new revenue
  • Developed and managed advertising sponsorships and tickets premium for one of the biggest events in sports, the 33rd Ryder Cup, hosted at Brookline Country Club in Boston
  • Broke record by capturing $1.6M in ad revenues in the exclusive journal sold at the event and via newsstands, including advertisers such as Rolex, Fidelity Investments and Ernst & Young
  • Managed and oversaw advertising sponsorships and tickets premium in the exclusive journal covering the 81st PGA Championship at Medinah Country Club
  • Hosted high-impact trade exhibits at PGA Apparel and Equipment Golf Shows
  • Launched an annual PGA Golf Directory using existing data, successfully driving over $335K in new revenue.
Education and Training
B.S.: English/Journalism, Expected in
-
Lewis University - Romeoville, IL
GPA:
Status -
Additional Information
  • Affiliations , Game Changers Network, OnStart-Ups Community, C-Level Executives Group, Consultants Network, Corporate Social Strategy, Digital & Social Media Marketing Watch, Executive Roundtable, Innovative Marketing, PR, Sales, Social Media Marketing Executive Network, The President/CEO Elite

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Resume Overview

School Attended

  • Lewis University

Job Titles Held:

  • President, Sales & Marketing Advisor
  • Vice President Advertising
  • Vice President Publisher

Degrees

  • B.S.

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