Award-winning marketing expert with strong and transferable people, business, and technology skills to any organization seeking revenue growth. Seeking a marketing leader position to create and execute compelling strategies to increase financial results, enhance positive customer experiences, improve internal cultures, and gain media and brand awareness. Willing to serve as a Board of Director member.
Summary of Core Competencies
President/Owner01/2015 to CurrentAcadian AvenueLawton, OK
Conceived and developed a small marketing consulting start-up after noticing the marketing challenges among business owners to grow their family business.
Managed 100% of the company's capital and marketing budget since formation and kept resources leaned.
Identified and solved problems for business clients facing growth barriers.
Key Accomplishments: B2B Sales: Cold-called and used inbound leads to sign new clients with businesses that exceeded annual revenue greater than $500k.
Marketing Strategies: Created marketing strategies for family business owners to expand growth and increase e-commerce conversions by 10% within the first month, while keeping their resources lean.
Digital Marketing: Developed original website content on a weekly basis to keep website active and indexable by Google in order to gain 10 to 15 daily inbound customer leads.
Marketing Analytics: Optimized and monitored website for SEO that increased online visibility from zero hits per day to 1,000 hits per day.
Assistant Professor08/2012 to CurrentCameron UniversityLawton, OK
of Marketing Scope: Stepped-up to convert a stagnant marketing department with a shrinking-state budget into a hands-on and award-winning marketing program.
Expanded local media awareness on student achievements by receiving 16 mentions over three years.
Advanced marketing program by making courses parallel today's marketing industry challenges and advancements.
Key Accomplishments: B2B Sales: Cold-called and solicited first-ever $10,000 in company donations by a marketing professor within one year to fund various student-learning activities to the marketing department.
Advertising Campaigns: Developed 31 award-winning students to achieve Gold, Silver, and Bronze American Advertising Awards for three consecutive years by helping them create compelling and original TV advertising campaigns.
Business Development: Led the growth and prosperity of southwest Oklahoma and recognized for these efforts by Cameron University by being honored with the 2014 Partner of Choice Award.
Industry Teaching: Exceeded university expectations by partnering with companies such as Anheuser-Busch, Chevrolet, Kiowa Casino, and Monster Energy for four years to add valuable industry practices within 100% of courses.
Developed and expanded student learning by leading 40 students for two consecutive years to become industry certified in social media analytics.
Assistant Professor08/2010 to 07/2012Fort Hays State UniversityHays, KS
of Marketing Scope: Co-created and co-led the shaping of a marketing program to increase attractiveness.
Recruited a Hollywood actor to Skype with my students about using digital marketing for online branding.
Served as a primary speaker at annual national marketing presentations.
Key Accomplishments: Digital Marketing: Developed and taught a digital and online marketing course, which resulted in achieving maximum enrollment with 30 undergraduates.
Culture Development: Published in the Chronicle of Higher Education about the development and execution of interactive classes to improve student learning.
Culture Development: Initiated and shaped learning culture by organizing, recruited 19 students in less than 3 months, and hosted the first Ireland study abroad program.
Industry Teaching: Added hands-on learning with relevant industry applications in 100% of courses to improve student confidence and attractiveness for the job market.
Solutions Manager01/2004 to 08/2007iHeart Media Clear Channel Radio News Talk RadioMiramar, FL
Prospected, secured, and serviced client relationships for news talk radio stations and online advertising for stations' websites.
Ensured the delivery of satisfying products.
Focused on reaching monthly budget within the first two weeks while expanded revenue through various streams such as DJ sponsorships and outdoor billboard advertising for the last two weeks.
Key Accomplishments: B2B Sales: Secured more than $500,000 in radio advertising and online advertising contracts each year.
Marketing Strategies: Created personalized and persuasive media strategies for 10 - 15 local and regional businesses per month.
Customer Retention: Optimized relationship-building skills to foster long-term relationships, leading to 90% contract renewals.
New Business Development Executive01/2003 to 01/2004National Hockey League Florida PanthersSunrise, FL
Developed and nurtured 63 client relationships by providing a luxury sport experience.
Identified profitable opportunities and secured client accounts by using the sales-cycle process and marketing resources and operations.
Key Accomplishments: B2B Sales: Secured $56,000 from a high-end VIP seating product that targeted premium clients while product was still in its blueprint stage.
B2B Sales: Sold more than 10 luxury suite deals for VIP hockey clients and more than 300 season seat packages in one season.
B2B Sales: Exceeded management expectations as a rookie sales representative by outselling more experienced sales reps by $2500 per month, leading to a promotion within 90 days.
Customer Retention: Generated 70% repeat business by delivering outstanding customer experience through personalized attention.
Ph. D: Mass Communication MarketingTexas Tech UniversityLubbock, TXMass Communication Marketing
Master of Business Administration: MarketingFlorida Atlantic UniversityBoca Raton, FLMarketing
Master of Arts: Mass Communication and Media ArtsSouthern Illinois UniversityCarbondale, ILMass Communication and Media Arts
Bachelor of Arts: Mass Communication MarketingNicholls State UniversityThibodaux, LAMass Communication Marketing