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PRESIDENT/OWNER
- www.wernerpr.com
Professional Summary
Results-oriented public relations business owner seeks a senior level communications director position. Significant experience public relations, media relations, internal communications, digital communications, crisis communications, special events, promotions, and project management. Excels in maintaining business through proactive client engagement and showing continual and substantial results. Displays sound business judgement and common sense.
Skills
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Work History
President/Owner10/1999 to Current
Newsbreak – Phoenix , AZ
Newsbreak – Phoenix , AZ
- Built roster of prestigious clients in travel and hospitality industry including some of most revered brands in travel industry. Maintained clients average of five years
- Responsible for securing accounts; developing creative public relations programs; launching new hotels and travel products; generating placements in A-list and priority media; creating and implementing media and consumer events; organizing desks side editor briefings; developing creative press trip itineraries; coordinating, organizing and hosting press trips; writing media and executive correspondence, and establishing long-term media and influencer relationships
- Manage public relations team including account associates, writers, interns and outside PR agencies
- Counsel clients on public relations programs and advise on media and influencer correspondence
- Oversee budgets and billing
- Hotel Sales and Marketing Association International award winner (PR campaigns, placements)
Founder and Owner01/2015 to 01/2019
Newsbreak – Chicago , IL
Newsbreak – Chicago , IL
- Created line of shoe bags; registered product; sourced product supplies and suppliers; negotiated costs and terms
- Developed marketing plan
- Wrote website copy and oversaw photo shoots; developed seasonal schedule for press release distribution and e-newsletters, produced facebook advertisements
- Participated in national gift show and community gift shows
- Designed creative and enticing displays
- Pitched shoe bags to media
- Placement in Tribune News Syndicate generated $10,000 in sales in two-week period
Director of Public Relations01/2013 to 05/2014
The Langham – City , STATE
The Langham – City , STATE
- Developed strategic hotel public relations program emphasizing key hotel themes and messages: architecture, art, English heritage, Asian influence
- Creatively launched hotel to influential audiences through community partnership programs
- Developed new ways to connect to consumers, media and travel trade audience; implemented, oversaw art and design videos, created art and architecture tours, hosted "architectural luminaries" media events
- Actively targeted business, real estate, travel, food, art, architecture, design and spa media achieving 90 percent placement rate
- Designed creative opening and Grand Opening productions/ programs to launch hotel
- Oversaw food, architecture, design, general hotel photo shoots
- Wrote press kits, press releases, tour scripts, executive speeches, promotional content
- Oversaw gift selection for "Flavours of Langham" creating inspired hotel gift shop experience with story line resulting in articles and sales
- Supervised work of social media manager, local public relations agency
- Langham corporate award for media placements
Director of Public Relations01/1991 to 10/1999
Four Seasons Hotel – City , STATE
Four Seasons Hotel – City , STATE
- Created, directed, implemented opening public relations plan resulting in $30 million dollar return on media production in opening year. Regarded as most successful Four Seasons opening in company history
- Opening PR plan became prototype for future Four Seasons Hotel openings
- Developed annual public relations plan and implemented all public relations and media activities at New York's highest-rated hotel for ten years
- Wrote news releases, press kits, brochures, newsletters and in-house marketing material
- Supervised substantial number of photo shoots ensuring brand consistency and integrity
- Oversaw all media relations activity which included significant international media relations
- Planned, developed and implemented media and client events in key U.S. and international markets
- Created internal PR program and Tour Guide program
- Participated in three-month job swap with Four Seasons London
- Cultivated United Kingdom (U.K) media leading to substantial media and significant U.K. client base
- Directed one domestic and three international public relations agencies based in United Kingdom, Germany and France
- Managed all crisis communications and response
- Hotel Sales and Marketing Association International award winner (PR campaigns, placements, internal newsletter)
Education
B.S: Home Economics Journalism1983University of Wisconsin-
City,
State
Affiliations
- Society of American Travel Writers (SATW)
Interests
Travel (have visited all seven continents), antiques, architecture, history, hiking, skiing
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Resume Strength
- Measurable results
Resume Overview
School Attended
- University of Wisconsin
Job Titles Held:
- President/Owner
- Founder and Owner
- Director of Public Relations
Degrees
- B.S : Home Economics Journalism 1983
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