Entrepreneur with more than 32 year of comprehensive experience building and managing companies in: Agriculture, Agribusiness, Fertilizer , logistics and Dietary supplements. Experience assuming top managerial positions and integrating and leading management within the organizations. A great success history founding and cofounding companies such a INORCA (hydroponics production) pioneer in Venezuela, , MICROCA 10 ( manufacture micronutrients fertilizer for foliar application) pioneer in Venezuela , Agri Venezuela (joint venture with leading Norwegian industrial group Norsk Hydro today's Yara International), Ferti Agri de Venezuela (fertilizer Bulk blending operations ), Agri Bienes (warehousing and logistics) introducing new concepts, products, educating growers and revolutionizing the agri sector impacting crop quality and yield in the Venezuelan agri sector benefiting thousands of farmers . In the United States, founder of VMP Nutrition LLC and co-founder of Universal Nutrients, LLC introducing innovated products to make people healthier and more productive and to address micronutrient malnutrition in children. ¨
As a manager and entrepeneur, who has founded several companies, I understand what to grow a business is all about and what an
owner/investor expects. I am a result driven. I have a clear understanding on
how to build and integrate teams. In my career, I have been able to deal with
different cultures so I have an understanding on how to interrelate in a
multinational organization as well as to negotiate with customers with
I believe in new products, new ideas for new revenue
streams to penetrate the market as well as to differentiate. I am not a me-too
person but I do understand that there is a timing for everything. I appreciate
how critical is to take care of the customer by delivering the right solution. I am in a position to align a
marketing and sales plan with well-defined business goals and objectives. I belive in the implementationof key performance indicators to be able to monitor company's performance so adjustment can be
implemented accordingly at the right time. I am in a position to manage key
Norensacados , was company I owned specialized in mass volume bagging operation in open space at the pier as well as in warehouse, handling more than 300,000 MT per year.
It also performed stevedoring operation in an alliance with stevedores to discharge bulk carriers. As a CEO I overlooked all the logistic from bulk discharge, bagging operations (50 kg and big bags) operation at the pier as well as in warehouse bagging operation I managed all corporate accounts with private sector as well as government.
I managed continues improvement process to achieve
higher rates of discharge-bagging creating the right conditions for HR as well
as having the right equipment.
1984 First Hydroponic production in Venezuela using the NFT (Nutrient Film Technique). I managed to introduce the following produce: European Cucumber Cherry Tomatoes, Butterhead lettuce Orange and Yellow Bell. Pepper
1986: I developed the first custom made micronutrient foliar fertilizer in Venezuela which had a tremendous impact on the agricultural sector. .
1992: In a partnership with Norsk Hydro, today's Yara International. I introduce, in a highly subsidized fertilizer market, the following formulas : Calcium nitrate calcium nitrate plus boron, ammonium nitrate, NPK plus micronutrients : 18-06-12+4 Mg+micro NPK 12-12-17-2 SOP. Introduction of Phosyn Micronutrient based foliar fertilizer: each micro was sold separately addressing specific problems based on real need of the crop.
2005 Introduction of Custom made bulk blending operation impregnating the formulas with specific micros to guarantee uniformity and to reduce hygroscopicity .
2016: Patent US/ Application/ 62/190,650. Liquid Gel delivery system OTC pharma
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