SENIOR BUSINESS MANAGEMENT EXECUTIVE
20+ Years of Successfully Driving Benchmark Growth and Expansion for Globally
Focused Companies and Startup Organizations
Senior executive with verifiable year-after-year success achieving revenue, profit, and business growth objectives within
startup, turnaround, and rapid-change environments. Extensive experience with highly engineered systems, which require
deep understanding of critical business drivers in multiple markets and industries; highly successful in building relationships
with upper-level decision makers, seizing control of critical problem areas, and delivering on customer commitments.
Customer focused and performance-driven, led and motivated teams and employees, and managed P&L for
business divisions exceeding expectations.
Operations Management | Acquisitions & Integrations | Organic Business Growth | Strategic Planning | Staff
Development-Promotion | Performance & Quality Standards | Customer Satisfaction & Allegiance Leadership
Development | P&L Management/Budget Planning | Engineering & Manufacturing Change Management |
Commercial & Customer Support | Strategic Partnerships
06/2008 to 09/2017
President /CEO/ OperationsDigital Marketing Center － Dallas, TX
Developed and built business from startup to generate 6-figure sales annually; established strong account customer base of residential
home owners, contractors, and commercial businesses.
Increased sales year-over-year by leveraging referenceable accounts to build credibility and introducing new sales tools and marketing
Opened the market ahead of the competition, persuasively overcoming customers' concerns about product viability through combination
of techniques that included product demonstrations, a strong guarantee, and referral lead.
Created marketing presentations and demo products for multiple annual exhibitions at regional home shows; developed highly effective
sales approach that emphasizes personal service, consumer education, and relationship.
Produced 80% of all new business through referrals.
Fostered excellent relationships and referrals by building trust and rapport with
Hired, trained, and supervised estimators, providing guidance in use of tools, on-the-job safety guidelines, customer interactions, and
effective presentation of project estimates.
09/2002 to 01/2008
Business AnalystKwik Marketing & Communication － Dallas, TX
Prepared and produced estimates; sold services to residential/commercial owners and built strong customer relationships and referrals.
Partnered with lead business divisions to provide full scope of inside/outside services.
Introduced modern manufacturing techniques (gained from previous experience) and adapted solutions to specific requirements and
environment, resulting in 20% cost reductions and 30% decreases in manufacturing cycle time.
Transformed the business in just 3 years from poorest-performing among business units (zero to negative profitability totals) to one of
the top-performing organizations, exceeding profit goals and driving change on multiple fronts quality improvements, inventory cuts.
Re-established market leadership against major competitors by leading development of differentiated products, features, and services.
Visited all customers personally and organized meetings with team on quarterly basis to ensure understanding of and gain buy-in for
Spearheaded complete reorganization and business structure overhaul.
Recruited to reorganize/streamline business and jumpstart stagnant sales through multi-pronged approach that included fresh business
strategy, product diversification, process redesign, and talent acquisition.
09/1996 to 09/2002
Business Development ManagerPnP Marketing & Advertising － Dallas, TX
Added new revenues with margins near 60% by identifying, acquiring, and integrating 2 companies which enabled strategic diversification
of the core business.
Entered strategic commercial/industrial regions concurrently, producing 126% growth return and sales commitments.
sales and service facility that generated revenue in first 12 months.
Increased organic growth annually by creating new sales channels nationally.
Designed and established sales based process for new product development, leading to new product offerings within 24 months and re-
establishment of company's key share in core market segments.
Divested an unprofitable branch to strategic partner then secured new nationally supply contract from buyer, producing additional
Overhauled customer interfaces and processes, leading to 50% reduction in shipping cycle time, more than 66% reduction in calibration
and service turnaround time, and 35% increase in revenues per account.
Recruited and developed new management team that generated momentum in business, earned subsequent retention as entity within
business group, and received top Award within 24 months.
Education and Training
Bachelor of Art: Business AdministrationUniversity of Madison － Dallas, TXBusiness Administration
Professional Training & Development Dallas, TX
Global Leadership Program
Leonard-Hawes Real Estate School Dallas, TX
Texas Real Estate Loan Officer
Bachelor of Art : Business Administration Professional Training & Development Dallas, TX
Global Leadership Program Leonard-Hawes Real Estate School Dallas, TX
Texas Real Estate Loan Officer Citizenship: USA
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