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Award-Winning Public Relations Executive
Forward thinking public relations senior executive with more than 15 years' experience and a career demonstrating award-winning results. Demonstrated track record of success leading teams and developing and implementing high-impact integrated marketing communications programs for technology clients. Delivering high-value results that increase visibility and market share, reinforce thought-leadership, engage and captivate target audiences with earned media coverage and owned content, for bottom-line growth.
United Way Of America – Temple Terrace, FL,
Job Description:
- Leads and manages agency operations
- Develops, implements, and manages tailored, integrated marketing communications programs for clients across various industries
- Creates strategy, objectives, and tactics that work within specified budgets and timelines and in alignment with overarching organizational goals
- Leads and manages accounts, nurtures long-term relationships with a portfolio of clients
- Writes and edits original and highly shareable creative and technical content for compelling and distinctive campaigns across multiple channels to engage with a variety of audiences and deliver key messages
- Works directly with senior executive leadership and liaises with client's cross-functional internal teams and external vendors
- Builds and maintains media lists and relationships with a deep and wide network of editors and reporters
- Develops compelling pitches and secures high-value stories in top tier, consumer, business, trade, and news media across print, digital, and broadcast media
- Conducts market and competitor research and analysis, news monitoring and reporting
- Develops comprehensive reports with performance metrics to demonstrate ROI and strategize resource allocation
Achievements: Forbes America's Best PR Agencies 2021, Expertise Best PR Firms in Baltimore 2020, both third-party verified, peer and customer survey-based awards
Accor Hotels – Philadelphia, PA,
Job Description: Directed overall public relations efforts, external public relations and content marketing firms; performed media relations activities with top-tier news, business, and trade media; monitored all company's communications for messaging, quality, accuracy and impact; drafted company's corporate press releases; monitored and evaluated industry media coverage; oversaw graphics, social media, and digital marketing teams. Achievements: Directed total Times Square Domination in New York during Inovalon's Initial Public Offering, and achieved top-tier media coverage in broadcast, print and online media for the CEO, including CNBC, Fox, Reuters, CNN, The New York Times, The Wall Street Journal, Forbes, USA Today, The Washington Post (and hundreds more), increasing coverage over previous year by more than 500 percent with a media value in the millions
Hill International, Inc. – Hillsboro, OR,
Job Description: Led business development for new technical course offerings and sales; negotiated and prepared multi-million dollar government and commercial contracts; created and implemented marketing and public relations initiatives including direct mail, website content, course catalogs, email marketing campaigns and press releases announcing new course offerings; managed 50+ scientific and engineering experts; led event planning of US and international training conferences. Achievements: Achieved highest grossing sales, year-over-year
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Virginia Commonwealth University - Richmond, VA
Rotary International, Polka Dot Powerhouse
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School Attended
- Virginia Commonwealth University
Job Titles Held:
- President & CEO
- Director of Public Relations
- Training and Development Manager
Degrees
- Bachelor of Arts
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