Award-Winning Public Relations Executive
Forward thinking public relations senior executive with more than 15 years' experience and a career demonstrating award-winning results. Demonstrated track record of success developing and implementing high-impact integrated marketing communications programs that help businesses increase visibility and market share, engage and captivate target audiences with high-value earned media coverage and owned content, build thought-leadership credibility, and achieve bottom-line growth and longevity.
Achievements: Forbes America's Best PR Agencies 2021, Expertise Best PR Firms in Baltimore 2020, both third-party verified, peer and customer survey-based awards
Job Description: Directed overall public relations efforts, external public relations and content marketing firms; performed media relations activities with top-tier news, business, and trade media; monitored all company's communications for messaging, quality, accuracy and impact; drafted company's corporate press releases; monitored and evaluated industry media coverage; oversaw graphics, social media, and digital marketing teams. Achievements: Directed total Times Square Domination in New York during Inovalon's Initial Public Offering, and achieved top-tier media coverage in broadcast, print and online media for the CEO, including CNBC, Fox, Reuters, CNN, The New York Times, The Wall Street Journal, Forbes, USA Today, The Washington Post (and hundreds more), increasing coverage over previous year by more than 500 percent with a media value in the millions
Job Description: Led business development for new technical course offerings and sales; negotiated and prepared multi-million dollar government and commercial contracts; created and implemented marketing and public relations initiatives including direct mail, website content, course catalogs, email marketing campaigns and press releases announcing new course offerings; managed 50+ scientific and engineering experts; led event planning of US and international training conferences. Achievements: Achieved highest grossing sales, year-over-year
Rotary International, Polka Dot Powerhouse
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