MARKETING / CREATIVE ADVERTISING EXECUTIVE Dynamic Chief Marketing Officer/Senior Marketing Associate with more than 20 years of high profile creative strategic marketing experience. Demonstrated expertise developing advertising campaigns for Television and On-line Marketing, Skilled at data and research driven marketing for Fortune 500 clients, franchise owners, and distributors to enhance channel sales. Proven experience as a Chief Creative Officer building an award winning agency with more than $130 million in revenue serving clients including NBC TV, Anheuser-Busch, BMW, Renault, Daimler-Chrysler, CBS Sports, ESPN, Galbusera, British Lottery, Coca-Cola, The Independent Film Channel, Miller/Coors, Volkswagen, Yellow Book, AT&T, McDonald's, and Hallmark. Solid management expertise leading more than 300 employees in creating iconic media campaigns. Marketing Public Relations Start Ups / Turnarounds Negotiations Merchandising Branding Social Media Restructuring Consulting Strategic Planning Team Leadership / Motivation Coaching / Mentoring Directing Procurement / Purchasing Product Marketing Training / Development Market Analysis Event Planning Strategic Sourcing Talent Management Performance Management Employee Engagement Client Relations Growth Metrics Recruiting Project Management Business Development Marketing Strategy Copywriting Social Media Presentations Ecommerce Outsourcing Cost Reduction Scheduling Campaign Development Data Analysis Investor Presentations Narrative Development Campaign Measurement Team Building Provided Go-To-Market strategy to grow agency to $130 million within six years.
Created Epsilon’s strategic touchpoints including 4 Corners Brief, Accountability Teams, Standards, and Creative review processes.
Launched action plan to enhance agencies creative and strategic direction. Established award winning agency providing new and organic business growth.
Attracted top talent to agency to build creative culture. Utilized professional reputation to hire high quality creative talent to develop results oriented promotional and brand awareness campaigns. BACKYARD PRODUCTIONS Los Angeles, California 6/2005 – 5/2012 Commercial media production company. Senior Vice President / Commercial, TV, Film Director, Screenwriter Developed strategy and creative content for companies including Anheuser-Busch, McDonald's, Hallmark and Taco Bell. Created innovative Seed Content to grow company into $1 million media enterprise. Recognized with international and domestic awards as a director. Creative production experience working with actors, selecting locations, and working with agencies and creatives.
Skills
Microsoft Office Suite
Ad
Advertising
Architect
Agency
Broadcast
Budgets
Content
Credit
Clients
Client
Data analysis
Creative development
Direct marketing
Direction
Marketing
Market
Microsoft Office Suite
Public relations
Sales
Television
Video
Experience
President and Chief Creative Officer, 12/2000 - Current Tenacious Advertising – City, STATE,
Championed the conception and rollout of robust initiatives for the creative department while overseeing budgets, allocations, and all creative content from social to digital to broadcast.
Transformed rough ideas and general concepts into actions, projects, and completed products or messages.
Authored and deployed concepts that further the company’s brand identity.
Navigated the creative team through advanced brainstorming sessions, team meetings, and other strategic tools.
Formulated short and long term creative goals and strategies for achieving them.
Expertly predicted the future direction of the industry using both research and insight, while simultaneously bringing the organization into the forefront of that trajectory.
Serviced many A-List Clients to include Northwestern Medicine, Bacardi, Triumph Motorcycles and Mens Health Institute.
Creative Director/Content, 05/2019 - 12/2020 Northwestern Medicine – City, STATE,
Presided over the content creation and communications efforts of the organization during height of the COVID-19 global pandemic.
Steered the social media, digital communications, external communications and television messaging.
Achieved higher levels of quality and production speed by streamlining processes between creative, technology, editorial, and project management teams.
Authored a video series explaining the impact of COVID-19 on various health specialties.
Created a Community Outreach communication which included a series of films where NWM served underserved Chicago communities and the episodic show Clergy and Clinicians.
Chief Creative Officer / Executive Vice President, 04/2012 - 11/2018 EPSILON AGENCY / ALLIANCE DATA SYSTEMS – City, STATE,
Commanded the creative development of the organization while embodying the role of an architect for the data-driven ad agency.
Spearheaded the creative department which was comprised of more than 300 advertising talent.
Produced digital, social media, and shopper marketing campaigns to build agency credibility with high profile CMO's.
Conducted detailed data analysis to birth custom market strategies which captured the client’s advertising and public relations needs.
Developed a series "Conversations with Giants" to highlight advertising’s history, trends, and future direction to garner increased brand exposure for Epsilon as an industry leader.
Revitalized all facets of client online presence to engage consumers and drive sales.
Senior Vice President/ Commercial, TV, Film Direct, 06/2005 - 05/2012 Backyard Productions – City, STATE,
Pioneered the creative strategies for companies including Anheuser-Busch, McDonald's, Hallmark and Taco Bell.
Shaped innovative seed content to propell the company into a $1 million media enterprise.
Collaborated with actors, selecting locations, and working with agencies and creatives.
Developed and produced company marketing videos to promote business revenue.
Adhered to strict budgets, controlling costs during all phases of production to meet financial and scheduling demands.
Recognized with international and domestic awards as a director.
Education and Training
Bachelor of Art: Journalism / Mass Communication / English / Marketing, Expected in - Iowa State University - Ames, Iowa GPA:
Activities and Honors
Creative Writing
Northwestern University, Chicago, Illinois
Improvisational Comedy
Second City Player's Workshop, American Association of Advertising Professionals
Chicago 40 Under 40 Alumnus Member
Additional Information
AWARDS AND RECOGNITION
, Advertising Industry Awards including 12 Cannes Lions, 33 Clios, 3 Grand Clios,
British D and AD Club, London International Festival, and 3 Radio Grand Mercury Prizes.
Best Daimler-Chrysler Internal Campaign Award
4A's National Student Ad Competition Winner
Top Ad Salesman, Iowa State Daily
PUBLICATIONS / PRESENTATIONS
Media Post
www.conversationswithgiants.com
Ad Age
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School Attended
Iowa State University
Job Titles Held:
President and Chief Creative Officer
Creative Director/Content
Chief Creative Officer / Executive Vice President
Senior Vice President/ Commercial, TV, Film Direct
