Jessica Claire
Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
Home: (555) 432-1000 - Cell: - - -
Executive Profile

Collaborative, strategic executive with 25 years of financial services industry experience who creates strong relationships with organizations and individuals to build brand and protect reputation. Former Accenture change management consultant who builds and motivates high performance teams to drive business results. Public affairs-focused leader with extensive track record of delivering high-impact communications programs in banking, insurance, fintech and wealth management.

Skill Highlights
  • Brand Management
  • Change Management
  • Corporate Communications
  • Crisis Communications
  • Financial Services Industry Acumen
  • Industry Thought Leadership
  • Integrated Marketing
  • Issues Management
  • Measurement & Analytics
  • Message Development
  • Project Management
  • Public Affairs
  • Strategic Planning
  • Talent Development
Professional Experience
02/2020 to Current
President La Salle University Philadelphia, PA,

Led all boutique agency functions in partnership with CEO and Founder April Rudin, ranked the #1 wealth management in the world last year by Onalytica. Responsibilities include client service for a diverse portfolio of financial services clients from fintech start-ups to Fortune 500 banks, insurance companies, asset managers and wealth management firms. Drove new business development and industry thought leadership activities by publishing bank and wealth management-focused commentaries in Irish Tech News and Think Advisor. Recruited and mentored agency talent.

02/2000 to 02/2020
Senior Vice President, Financial Services Gannett Co. Inc. Houma, LA,

Developed and executed marketing and brand engagement strategies for clients. Served as client relationship leader and mobilized cross-functional teams across multiple geographies. Examples include the following:

  • ADP Retirement Services--Developed industry thought leadership campaign to reposition Fortune 500 corporation as a human capital management provide following passage of the Affordable Care Act (ACA).
  • Allianz Life--Conducted issues management work related to product suitability.
  • Business Roundtable/Pension Coalition--Provided strategic counsel to member companies with respect to the Pension Protection Act (PPA).
  • CIGNA Retirement & Investment Services--Developed PRSA Silver Anvil-award winning program that improved brand perceptions among external stakeholders by 139 percent.
  • Deluxe Corporation--Supported company repositioning from check printer to small business service provider.
  • Envestnet Asset Management--Developed plans to launch new brand positioning internally and externally to financial advisors, financial institutions, Internet innovators and individual investors.
  • Federal Retirement Thrift Investment Board (FRTIB), Spearheaded the Communications Impact Study for the world's largest defined contribution plan, which assessed the operational efficiency and effectiveness of communications through eight disciplines.
  • Internal Revenue Service--Directed public education campaigns for IRS e-file, EITC and the Taxpayer Advocate Service (TAS).
  • John Hancock Investments--Launched new ETF at the New York Stock Exchange.
  • John Hancock Vitality--Launched category-disruptive life insurance product with health/wellness and wearable technology components for John Hancock Insurance. Executed integrations with FitBit and Apple Watch.
  • Prudential Retirement--Developed integrated marketing plan.
  • State Farm Bank--Created brand-building campaigns aimed at cross-selling banking products to current policyholders.
  • Transamerica Retirement Services--Developed plan to launch new brand positioning.
  • U.S. Census Bureau--Directed 50-person 2010 Census public relations team and campaign resulting in $1.6 billion in savings to U.S. taxpayers.
  • U.S. Mint--Engaged with financial institutions and businesses to promote $1 dollar coin adoption.
  • U.S. Department of the Treasury--Engaged with financial institutions, tax professionals and small businesses to promote adoption of the Electronic Federal Tax Payment System (EFTPS).
03/1998 to 02/2000
Business Reporter Twin Cities Business Magazine City, STATE,
Wrote CEO and executive profiles for Twin Cities Business Magazine. Covered mergers and acquisitions, employee benefits and health care for magazine special sections. Curated content for daily newsfeed.   
Reporting was recognized in the "Best Profile" category by the Minnesota Magazine Publishing Association over two consecutive years.
09/1993 to 03/1998
Change Management Consultant, Financial Services and Government Accenture City, STATE,
Key client engagements include the following:
  • US Bancorp--Established the Program Management Office (PMO) for a major change initiative.
  • American Family Insurance--Developed employee training and job descriptions for a new claims call center.
  • Deluxe Corporation--Developed employee training and internal communications related to a large technology system change.
  • Minnesota Department of Finance--Developed employee training and internal communications related to a large technology system change.
  • City of St. Paul Department of Planning and Economic Development--Conducted stakeholder interviews and developed a report outlining recommendations to help the department maximize operational efficiency and effectiveness.
Expected in 1993
Bachelor of Arts: Political Science/English
Hamline University - St. Paul, MN
Member of Phi Beta Kappa, Pi Gamma Mu, Sigma Tau Delta
Expected in 2005
: Accreditation in Public Relations (APR)
Public Relations Society of America - New York City, NY

Earned professional accreditation in public relations, reaccredited in 2008, 2011, 2014, 2017 and 2020.

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School Attended

  • Hamline University
  • Public Relations Society of America

Job Titles Held:

  • President
  • Senior Vice President, Financial Services
  • Business Reporter
  • Change Management Consultant, Financial Services and Government


  • Bachelor of Arts

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