President resume example

Developed and executed marketing and brand engagement strategies for clients. Served as client relationship leader and mobilized cross-functional teams across multiple geographies. Examples include the following:

• ADP Retirement Services--Developed industry thought leadership campaign to reposition Fortune 500 corporation as a human capital management provide following passage of the Affordable Care Act (ACA).
• Allianz Life--Conducted issues management work related to product suitability.
• Business Roundtable/Pension Coalition--Provided strategic counsel to member companies with respect to the Pension Protection Act (PPA).
• CIGNA Retirement & Investment Services--Developed PRSA Silver Anvil-award winning program that improved brand perceptions among external stakeholders by 139 percent.
• Deluxe Corporation--Supported company repositioning from check printer to small business service provider.
• Envestnet Asset Management--Developed plans to launch new brand positioning internally and externally to financial advisors, financial institutions, Internet innovators and individual investors.
• Federal Retirement Thrift Investment Board (FRTIB), Spearheaded the Communications Impact Study for the world's largest defined contribution plan, which assessed the operational efficiency and effectiveness of communications through eight disciplines.
• Internal Revenue Service--Directed public education campaigns for IRS e-file, EITC and the Taxpayer Advocate Service (TAS).
• John Hancock Investments--Launched new ETF at the New York Stock Exchange.
• John Hancock Vitality--Launched category-disruptive life insurance product with health/wellness and wearable technology components for John Hancock Insurance. Executed integrations with FitBit and Apple Watch.
• Prudential Retirement--Developed integrated marketing plan.
• State Farm Bank--Created brand-building campaigns aimed at cross-selling banking products to current policyholders.
• Transamerica Retirement Services--Developed plan to launch new brand positioning.
• U.S. Census Bureau--Directed 50-person 2010 Census public relations team and campaign resulting in $1.6 billion in savings to U.S. taxpayers.
• U.S. Mint--Engaged with financial institutions and businesses to promote $1 dollar coin adoption.
• U.S. Department of the Treasury--Engaged with financial institutions, tax professionals and small businesses to promote adoption of the Electronic Federal Tax Payment System (EFTPS).

• US Bancorp--Established the Program Management Office (PMO) for a major change initiative.
• American Family Insurance--Developed employee training and job descriptions for a new claims call center.
• Deluxe Corporation--Developed employee training and internal communications related to a large technology system change.
• Minnesota Department of Finance--Developed employee training and internal communications related to a large technology system change.
• City of St. Paul Department of Planning and Economic Development--Conducted stakeholder interviews and developed a report outlining recommendations to help the department maximize operational efficiency and effectiveness.