Creative marketing and sales executive well-educated in web-based advertising, data analysis and publication marketing. Highly-motivated visionary with almost 16 years of experience in developing highly successful and award-winning marketing programs and advertising campaigns. High-achiever with moral character and integrity recognized for utilizing diverse marketing methods and tactics.
Skills
Profit and Loss Management
Complex Problem Solving
Employee Motivation and Performance
Policy Development
Business Development
Financial Management
Change and Growth Management
Leadership and People Development
Work History
02/2020 to Current
PresidentAltabancorp – North Logan, UT,
Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.
Created strategic service roadmaps for new initiatives.
Drove company branding efforts to increase market presence and brand recognition.
Annual revenue surpassing $125M achievement in under 18-months
Developed corporate sponsorships and worked with industry thought leaders to expand public relations.
Managed $14M annual marketing budget.
Identified prospects' needs and developed appropriate responses along with suitable information on products and services.
Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Drove team and company profits by developing and strengthening relationships with industry partners and potential clients.
Investigated and integrated new strategies to expand business operations and grow customer base.
Prepared and implemented strategic growth plans for territory based on company goals and expectations.
Managed revenue models, process flows, operations support and customer engagement strategies.
Defined organizational problems to create and implement correction plans.
Strategically coordinated operations according to objectives and capabilities, effectively allocating resources to meet demands
Established and administered annual budget with controls to prevent overages, minimize burn rate and support sustainability objectives.
Identified and solved issues with production, workforce and material sourcing to drive business objectives.
Managed branding campaigns and event marketing initiatives in print, video, web and social media.
Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
01/2015 to 01/2020
Chief Operating OfficerCott Corporation – San Francisco, CA,
Completed acquisition of $37.9B subsidiary. Integrated with no employee or client attrition in 90-days.
Refined organizational structure to consolidate, streamline and delineate necessary functions.
Developed quarterly business plans to evaluate cost projections.
Developed innovative sales and marketing strategies to facilitate business expansion.
Annual revenue surpassing $87M achievement in under 27-months
Developed program to promote new managers from within, building and maintaining cohesive leadership structure.
Led team of 8 other leaders reporting to Board of Directors and indirectly 5,300 employees.
Aligned organizational objectives with company mission, increasing revenue, profit and business growth by collaboratively developing integrated strategies.
Directed technological improvements, reducing waste and business bottlenecks.
Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
Oversaw business-wide changes to modernize procedures and organization.
Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
Increased margins by 32% and revenues by 13,840% with cross-selling and pricing initiatives.
Aligned organizational objectives with company mission, increasing revenue, profit and business growth by collaboratively developing integrated strategies.
Managed full P&L for sales, marketing and internal operations to oversee financial standing of company and solidify market position.
Reviewed outcomes and metrics to evaluate performance, effectiveness and impact.
Defined organizational problems to create and implement correction plans.
Managed and planned social activities to encourage program engagement.
Annual revenue surpassing $74M achievement in under 34-months
Assembled team of vice president-level leaders to grow business and develop group.
Surpassed expectations by achieving unprecedented growth in first year of operation by effectively building high performing teams and using analytics to measure achievable results.
Set sound employee health policies in place and worked with HR department to maintain healthy work environment for employees.
Advised on high-level hiring decisions for key leadership positions, conducted senior hire interviews and nominated new board members.
Strategically coordinated operations according to objectives and capabilities, effectively allocating resources to meet demands
Established and administered annual budget with controls to prevent overages, minimize burn rate and support sustainability objectives.
Identified and solved issues with production, workforce and material sourcing to drive business objectives.
Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits.
Orchestrated positive media coverage and stakeholder relations as public face of company.
Increased company profits through performance optimization strategies and efficiency improvements.
Established clear management goals and devised systems to track results for effective decision making.
Supported Executive Team in reviewing, identifying and prioritizing strategic initiatives.
Education
Expected in
Bachelor of Science: Business Administration And Management Fisher College - Boston, MA GPA:
Scholarship recipient for baseball
Expected in
Bachelor of Science: Finance Pennsylvania State University - University Park, PA GPA:
Expected in
J.D.: Business Law Harvard University - Cambridge, MA GPA:
Expected in
MBA: Business University of Chicago - Chicago, IL GPA:
Expected in
Certificate: Executive Development And Management University of Pennsylvania - Philadelphia, PA GPA:
Expected in
Certificate: Business Quantitative Methods Dartmouth College - Hanover, NH GPA:
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