Creative Marketing Coordinator adept at creating marketing collateral for trade shows, sales meetings and senior management. Seamlessly manages all aspects of marketing communications, including direct marketing, publications, events management and audio-visual production. Dedicated to driving customer satisfaction and product visibility through highly-targeted online and offline marketing strategies. Experienced in public relations, relationship building and management.
Skills
Business development
Campaign development
Retention and reactivation strategies
Competitive and strategic planning
Budgeting and forecasting
Superb writer and editor
Copywriting
Account and territory management
Strong presentation skills
Promotes positive behavior
Hospice and palliative care experience
Patient evaluation/intervention
Analytical/IT-competent
Print advertising
Team player
Public relations
Adobe Photoshop
Natural leader
Critical and creative thinking
Social and new media
Google AdWords
Project planning
Executive presentation development
Knowledge of Medicaid statutes and regulations
Professional bedside manner
Adept at prioritizing/managing deadlines
Organized calendar management
Work History
Outreach Coordinator, 01/2013 - Current Archcare – Bronx, NY,
Managed, developed, and implemented all marketing activities, including community events and social events, including events for Geriatric Services
Managed and developed all collateral promotional and educational materials including brochures, handbooks, guides, multimedia presentations
Built and maintained effective collaborative relationships with area agencies and affiliates related with the elderly and supplemental target markets
Managed marketing operational budget
Assisted with developing and implementing Polices and Procedures for marketing areas
Managed casework and composed medical and financial information for potential enrollments
Worked closely with clients to identify their needs and challenges and provide solutions-oriented campaign themes.
Entered and assigned new leads using CRM tools.
Retail Team Member, 03/2012 - 07/2012 Hudson Group – Claremont, NH,
Developed knowledge about products and sales items to answer shoppers' questions.
Followed proper standards for product freshness, organic food safety, weights and measures, refrigeration and sanitation.
Reported on weekly sales to management.
Assisted the team in meeting sales, stock loss, labor objectives and margin goals to increase profitability.
Weighed and labeled products.
Refilled and rotated items on shelves to maintain well-stocked inventory.
Offered product samples, answered questions and helped customers find items.
Unloaded trailers, received merchandise, verified orders and broke down produce loads.
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School Attended
University of Pittsburgh, College of Business Administration
