Exceptional Marketing Specialist with 4+ years in the industry. Skilled in leveraging the power of blogs, online communities and social media platforms to increase brand awareness and boost brand loyalty. Background in graphic design with knowledge in Adobe Suite.
08/2015 to Current
Online Marketing SpecialistSuper King Markets － Los Angeles, CA
Manage all social media programs, including Internet forums, blogs, social networking applications and message boards.
Develop and maintain company style guide.
Grew a targeted newsletter subscriber list by 86% in just six (6) months.
Increase conversion rates by 56% through various contests and promotions.
Created a workflow process to produce analytics and customer insights.
Utilize analytics, customer insights and segmentation best practices to build effective loyalty marketing programs.
Contribute to relevant blogs, conferences and events both off-line and online to increase brand awareness.
Analyze ratings and programming features of competitors to evaluate the effectiveness of marketing strategies.
Plan and negotiate media buys, including TV, radio, print and digital.
Managed the complete redesign and launch of the company's website in 4 months.
Established production schedules and communicated project status to stakeholders.
Plan email marketing campaigns to increase conversions.
Analyze performance of all marketing programs to identify the best opportunities for optimization.
03/2015 to 08/2015
Digital Marketing SupervisorFresh & Easy Corporate － Torrance, CA
Managed weekly email marketing program and ad hoc email campaigns.
Responsible for briefing Exact Target and overseeing creative development, campaign set up and list segmentation along with deployment while managing with project deadline.
Optimized email program effectiveness, leverage reporting to analyze campaigns.
Managed digital content management across all creative channels.
Managed content delivery calendar to update web, social and email.
Created clear marketing content for blogs/articles.
04/2014 to 03/2015
Marketing CoordinatorFresh & Easy Corporation － El Segundo, CA
Managed the legal, copy and creative management for print projects, flyers, handouts, POS, mailers, coupons and Meal Planners.
Directed and guided designers in production of files, ensuring all work produced was accurate, technically correct, high quality, and press-ready.
Ensured a creative consistent look and feel that adheres to and supports brand, visual, and messaging standards.
Coordinated local marketing & events, track invoices and reconcile event related budgets.
08/2012 to 04/2014
Marketing & Leasing CoordinatorMacerich Lakewood Center － Lakewood, CA
Collaborated with all sales divisions (Leasing/Marketing) to acquire new tenants, new media partners and new sponsorships.
Supported the property team to identify new opportunities, customer needs and trends.
Elevated the visual merchandising standards to ensure all vacant storefronts, specialty carts, windows and barricades are displayed professionally and timely.
Assisted with selling advertising and sponsorship opportunities to drive income.
Worked with the technology team to create and improve tools for the Sales and Operations team (CRM).
Produced internal daily/weekly/monthly analytical reports to track sales statistics.
Monitored web traffic as well as maintained and developed sales materials.
Collected and analyzed consumer and market data.
Created marketing design brochures, sponsorship, and sell sheets.
Associate of Applied Science: Graphic Design & MultimediaWestwood College － Los Angeles, CA
Associate of Arts: Business AdministrationCerritos College － Cerritos, CA
Social Media Platforms: Hootsuite, Facebook, Instagram, Snapchat, and Twitter
Desktop Publishing Software: Adobe - Dreamweaver, Illustrator, Photoshop, InDesign, Microsoft Office - Excel, Outlook, PowerPoint, Publisher, Word and HTML
Email Platforms: Exact Target, iContact Pro and CMS